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Cultural perspectives on services marketing [[electronic resource] /] / guest editor: Michael Laroche
| Cultural perspectives on services marketing [[electronic resource] /] / guest editor: Michael Laroche |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (57 p.) |
| Disciplina |
338.6
338.6042 |
| Altri autori (Persone) | La RocheMichael |
| Collana | Journal of services marketing |
| Soggetto topico |
Customer services
Service industries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-50886-8
9786610508860 1-84544-303-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Guest editorial; Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea; The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service; Does Hispanic-targeted advertising work for services?; Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers; Individualistic orientation and consumer susceptibility to interpersonal influence
An empirical assessment of comparative approaches to service quality measurement |
| Record Nr. | UNINA-9910450058203321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cultural perspectives on services marketing [[electronic resource] /] / guest editor: Michael Laroche
| Cultural perspectives on services marketing [[electronic resource] /] / guest editor: Michael Laroche |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (57 p.) |
| Disciplina |
338.6
338.6042 |
| Altri autori (Persone) | La RocheMichael |
| Collana | Journal of services marketing |
| Soggetto topico |
Customer services
Service industries |
| ISBN |
1-280-50886-8
9786610508860 1-84544-303-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Guest editorial; Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea; The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service; Does Hispanic-targeted advertising work for services?; Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers; Individualistic orientation and consumer susceptibility to interpersonal influence
An empirical assessment of comparative approaches to service quality measurement |
| Record Nr. | UNINA-9910783213803321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cultural perspectives on services marketing [[electronic resource] /] / guest editor: Michael Laroche
| Cultural perspectives on services marketing [[electronic resource] /] / guest editor: Michael Laroche |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (57 p.) |
| Disciplina |
338.6
338.6042 |
| Altri autori (Persone) | La RocheMichael |
| Collana | Journal of services marketing |
| Soggetto topico |
Customer services
Service industries |
| ISBN |
1-280-50886-8
9786610508860 1-84544-303-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Guest editorial; Modeling consumer satisfaction and word-of-mouth: restaurant patronage in Korea; The service quality dimensions and patient satisfaction relationships in South Korea: comparisons across gender, age and types of service; Does Hispanic-targeted advertising work for services?; Incorporating service quality into consumer mall shopping decision making: a comparison between English and French Canadian consumers; Individualistic orientation and consumer susceptibility to interpersonal influence
An empirical assessment of comparative approaches to service quality measurement |
| Record Nr. | UNINA-9910810000603321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||