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And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski
| And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Customer services
Success in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-76990-4
1-282-72888-1 9786612728884 0-470-76988-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910459902703321 |
Kuzmeski Maribeth
|
||
| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski
| And the clients went wild! [[electronic resource] ] : how savvy professionals win all the business they want / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Customer services
Success in business |
| ISBN |
0-470-76990-4
1-282-72888-1 9786612728884 0-470-76988-2 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Executive summary : The 5 core principles for turning clients and prospects into raving fans -- First principle : What are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : Focus your marketing on benefits, results and a call to action : what's really in it for them -- Third principle : Go viral! Create memorable impactful messaging worthy of a pass-along -- Fourth principle : Leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : The critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful email and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today. |
| Record Nr. | UNINA-9910785007703321 |
|
Kuzmeski Maribeth
|
||
| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
And the clients went wild! : how savvy professionals win all the business they want / / Maribeth Kuzmeski
| And the clients went wild! : how savvy professionals win all the business they want / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Customer services
Success in business |
| ISBN |
0-470-76990-4
1-282-72888-1 9786612728884 0-470-76988-2 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Executive summary : The 5 core principles for turning clients and prospects into raving fans -- First principle : What are you doing that no one else is doing? : build client delight through your differentiation -- Second principle : Focus your marketing on benefits, results and a call to action : what's really in it for them -- Third principle : Go viral! Create memorable impactful messaging worthy of a pass-along -- Fourth principle : Leverage your business network for incremental growth : find and cultivate centers of influence to move your message fast -- Fifth principle : The critical importance of execution in your game plan : good execution is better than good strategy -- Create a playbook that fits your business and your personality : design your own marketing action plan -- Build a brand identity on a shoestring budget : spending time effectively can be worth more than money -- Find your niche : corner the market one segment at a time! -- Techniques for creating a memorable experience : give 'em something to talk about! -- Your best prospects come from referrals : scripts and strategies for increasing your introductions to others -- My website is working! : turn a bland site and your Internet presence into a moneymaker -- Social media : effective strategies that don't consume all of your time -- Permission-based marketing : strategies for successful email and e-newsletters -- Traditional marketing still works : TV and cable advertising, newspaper, and other mediums that still cause people to buy -- Direct mail : simple principles for gaining sales from good old-fashioned mail -- Events and seminars : creating buzz and sales through group presentations -- Media methods to gain celebrity status : take advantage of hot topics, timely events, and unique twists to attract attention -- Special tactics for financial advisors : ten specific strategies working today. |
| Record Nr. | UNINA-9910822611903321 |
|
Kuzmeski Maribeth
|
||
| Hoboken, N.J., : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The connectors [[electronic resource] ] : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski
| The connectors [[electronic resource] ] : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (275 p.) |
| Disciplina |
650.13
658.812 |
| Soggetto topico |
Relationship marketing
Business communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-53013-8
1-282-29118-1 9786612291180 1-118-25789-8 0-470-53011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life""; ""CONTENTS""; ""INTRODUCTION""; ""PART I: Winning Business with Relationships""; ""CHAPTER 1: The Common Denominator of Greatness and Success""; ""Secrets of Greatness""; ""A Different View""; ""An Underlying Thread""; ""Where Greatness Lies""; ""The Preacher and the Pitcher""; ""A Business Philosophy Called PSP""; ""Champion of the ��Little People��""; ""A Tale of Two Airlines""; ""Our Brother�s�and Sister�s�Keeper!""; ""The Other Side of the Coin""
""The Fine Print""""In Other Words""; ""CHAPTER 2: You Can Be a Connector Even If You�re Not a Natural People Person""; ""The Connector Plan: Where Do I Start?""; ""Your Intelligence Is Important""; ""Breaking the Myth of the IQ Test as a Success Measure""; ""We Are Sophisticated Beings and We Were Born to Connect""; ""Social Intelligence and the Impact in Politics""; ""What Is It about Being Socially Intelligent That Gets People to Act, Buy, and Follow?""; ""Is Social Intelligence a Learnable Skill?""; ""CHAPTER 3: The Connector IQ Assessment""; ""The Connector IQ (C-IQ) Assessment"" ""Connector IQ Types""""Improving Your Connector IQ: Awareness Is the First Step""; ""Other Helpful Assessments Available""; ""Understanding the Personality and Style of Others""; ""CHAPTER 4: The Red Zone Connectors Formula""; ""Connecting More Effectively Using The 5 Red Zone Connector Traits""; ""What Skills Do I Need to Work on?""; ""Playing in the Red Zone""; ""PART II: How Do They Do It? The 5 Traits of Connectors""; ""CHAPTER 5: Develop a True ��What�s in It for Them�� Mentality""; ""Bringing People with You by Making It about Them"" ""How Do You Make Something That�s about You about Others?""""Our Love of the Underdog""; ""Connecting Is Not for Lone Rangers""; ""What Really Counts""; ""Seriously, Do I Matter to YOU?""; ""Strategies for Making It All about Others� and Becoming Likeable at the Same Time""; ""Everyday Greatness""; ""Business Alliances�It is All about the Other Person""; ""Downloadable Form 5.1: ��The What�s in It for Them FACTOR""""; ""In Other Words""; ""CHAPTER 6: Listen! Curiously Listen""; ""Curiously Listening""; ""Good Listening Skills Bring Success in Business"" ""Can Listening Save You from Getting Sued?""""The Effects of Curious Listening Can Be Dramatic!""; ""The Lost Art""; ""What Does It Mean to Really Listen?""; ""There�s Something about the Way That a Curious Listener Makes Us Feel""; ""Listening for the Remarkable""; ""Lee Iacocca Says Listening Curiously is #1 Trait of Leaders""; ""Thinking Fast�But Not Talking Too Quickly""; ""Good Listeners Listen with Their Faces""; ""Can You Top This?""; ""I�m Listening to You""; ""Seven Simple Yet Powerful Listening Tips""; ""Time Spent Listening""; ""A Nation of Non-Listeners"" ""An Acquired Skill"" |
| Record Nr. | UNINA-9910139783603321 |
|
Kuzmeski Maribeth
|
||
| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The connectors [[electronic resource] ] : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski
| The connectors [[electronic resource] ] : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (275 p.) |
| Disciplina |
650.13
658.812 |
| Soggetto topico |
Relationship marketing
Business communication |
| ISBN |
0-470-53013-8
1-282-29118-1 9786612291180 1-118-25789-8 0-470-53011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life""; ""CONTENTS""; ""INTRODUCTION""; ""PART I: Winning Business with Relationships""; ""CHAPTER 1: The Common Denominator of Greatness and Success""; ""Secrets of Greatness""; ""A Different View""; ""An Underlying Thread""; ""Where Greatness Lies""; ""The Preacher and the Pitcher""; ""A Business Philosophy Called PSP""; ""Champion of the ��Little People��""; ""A Tale of Two Airlines""; ""Our Brother�s�and Sister�s�Keeper!""; ""The Other Side of the Coin""
""The Fine Print""""In Other Words""; ""CHAPTER 2: You Can Be a Connector Even If You�re Not a Natural People Person""; ""The Connector Plan: Where Do I Start?""; ""Your Intelligence Is Important""; ""Breaking the Myth of the IQ Test as a Success Measure""; ""We Are Sophisticated Beings and We Were Born to Connect""; ""Social Intelligence and the Impact in Politics""; ""What Is It about Being Socially Intelligent That Gets People to Act, Buy, and Follow?""; ""Is Social Intelligence a Learnable Skill?""; ""CHAPTER 3: The Connector IQ Assessment""; ""The Connector IQ (C-IQ) Assessment"" ""Connector IQ Types""""Improving Your Connector IQ: Awareness Is the First Step""; ""Other Helpful Assessments Available""; ""Understanding the Personality and Style of Others""; ""CHAPTER 4: The Red Zone Connectors Formula""; ""Connecting More Effectively Using The 5 Red Zone Connector Traits""; ""What Skills Do I Need to Work on?""; ""Playing in the Red Zone""; ""PART II: How Do They Do It? The 5 Traits of Connectors""; ""CHAPTER 5: Develop a True ��What�s in It for Them�� Mentality""; ""Bringing People with You by Making It about Them"" ""How Do You Make Something That�s about You about Others?""""Our Love of the Underdog""; ""Connecting Is Not for Lone Rangers""; ""What Really Counts""; ""Seriously, Do I Matter to YOU?""; ""Strategies for Making It All about Others� and Becoming Likeable at the Same Time""; ""Everyday Greatness""; ""Business Alliances�It is All about the Other Person""; ""Downloadable Form 5.1: ��The What�s in It for Them FACTOR""""; ""In Other Words""; ""CHAPTER 6: Listen! Curiously Listen""; ""Curiously Listening""; ""Good Listening Skills Bring Success in Business"" ""Can Listening Save You from Getting Sued?""""The Effects of Curious Listening Can Be Dramatic!""; ""The Lost Art""; ""What Does It Mean to Really Listen?""; ""There�s Something about the Way That a Curious Listener Makes Us Feel""; ""Listening for the Remarkable""; ""Lee Iacocca Says Listening Curiously is #1 Trait of Leaders""; ""Thinking Fast�But Not Talking Too Quickly""; ""Good Listeners Listen with Their Faces""; ""Can You Top This?""; ""I�m Listening to You""; ""Seven Simple Yet Powerful Listening Tips""; ""Time Spent Listening""; ""A Nation of Non-Listeners"" ""An Acquired Skill"" |
| Record Nr. | UNINA-9910829970003321 |
|
Kuzmeski Maribeth
|
||
| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The connectors : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski
| The connectors : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (275 p.) |
| Disciplina | 650.1/3 |
| Soggetto topico |
Relationship marketing
Business communication |
| ISBN |
0-470-53013-8
1-282-29118-1 9786612291180 1-118-25789-8 0-470-53011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life""; ""CONTENTS""; ""INTRODUCTION""; ""PART I: Winning Business with Relationships""; ""CHAPTER 1: The Common Denominator of Greatness and Success""; ""Secrets of Greatness""; ""A Different View""; ""An Underlying Thread""; ""Where Greatness Lies""; ""The Preacher and the Pitcher""; ""A Business Philosophy Called PSP""; ""Champion of the ��Little People��""; ""A Tale of Two Airlines""; ""Our Brother�s�and Sister�s�Keeper!""; ""The Other Side of the Coin""
""The Fine Print""""In Other Words""; ""CHAPTER 2: You Can Be a Connector Even If You�re Not a Natural People Person""; ""The Connector Plan: Where Do I Start?""; ""Your Intelligence Is Important""; ""Breaking the Myth of the IQ Test as a Success Measure""; ""We Are Sophisticated Beings and We Were Born to Connect""; ""Social Intelligence and the Impact in Politics""; ""What Is It about Being Socially Intelligent That Gets People to Act, Buy, and Follow?""; ""Is Social Intelligence a Learnable Skill?""; ""CHAPTER 3: The Connector IQ Assessment""; ""The Connector IQ (C-IQ) Assessment"" ""Connector IQ Types""""Improving Your Connector IQ: Awareness Is the First Step""; ""Other Helpful Assessments Available""; ""Understanding the Personality and Style of Others""; ""CHAPTER 4: The Red Zone Connectors Formula""; ""Connecting More Effectively Using The 5 Red Zone Connector Traits""; ""What Skills Do I Need to Work on?""; ""Playing in the Red Zone""; ""PART II: How Do They Do It? The 5 Traits of Connectors""; ""CHAPTER 5: Develop a True ��What�s in It for Them�� Mentality""; ""Bringing People with You by Making It about Them"" ""How Do You Make Something That�s about You about Others?""""Our Love of the Underdog""; ""Connecting Is Not for Lone Rangers""; ""What Really Counts""; ""Seriously, Do I Matter to YOU?""; ""Strategies for Making It All about Others� and Becoming Likeable at the Same Time""; ""Everyday Greatness""; ""Business Alliances�It is All about the Other Person""; ""Downloadable Form 5.1: ��The What�s in It for Them FACTOR""""; ""In Other Words""; ""CHAPTER 6: Listen! Curiously Listen""; ""Curiously Listening""; ""Good Listening Skills Bring Success in Business"" ""Can Listening Save You from Getting Sued?""""The Effects of Curious Listening Can Be Dramatic!""; ""The Lost Art""; ""What Does It Mean to Really Listen?""; ""There�s Something about the Way That a Curious Listener Makes Us Feel""; ""Listening for the Remarkable""; ""Lee Iacocca Says Listening Curiously is #1 Trait of Leaders""; ""Thinking Fast�But Not Talking Too Quickly""; ""Good Listeners Listen with Their Faces""; ""Can You Top This?""; ""I�m Listening to You""; ""Seven Simple Yet Powerful Listening Tips""; ""Time Spent Listening""; ""A Nation of Non-Listeners"" ""An Acquired Skill"" |
| Record Nr. | UNINA-9910876985503321 |
|
Kuzmeski Maribeth
|
||
| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||