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Customer Relationship Management : Concept, Strategy, and Tools / / by V. Kumar, Werner Reinartz
| Customer Relationship Management : Concept, Strategy, and Tools / / by V. Kumar, Werner Reinartz |
| Autore | Kumar V |
| Edizione | [3rd ed. 2018.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XXV, 411 p. 115 illus. in color.) |
| Disciplina | 658.812 |
| Collana | Springer Texts in Business and Economics |
| Soggetto topico |
Customer relations—Management
Big data Leadership Customer Relationship Management Big Data/Analytics Business Strategy/Leadership |
| ISBN | 3-662-55381-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM. |
| Record Nr. | UNINA-9910298202903321 |
Kumar V
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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International Marketing Research : A Transformative Approach / / by V. Kumar
| International Marketing Research : A Transformative Approach / / by V. Kumar |
| Autore | Kumar V |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (643 pages) |
| Disciplina | 658.848 |
| Soggetto topico |
Marketing
Marketing research Business intelligence Telemarketing Internet marketing Consumer behavior Branding (Marketing) Market Research and Competitive Intelligence Digital Marketing Consumer Behavior Branding |
| ISBN |
9783031546501
9783031546495 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. The Nature and Scope of Global Marketing Research -- Chapter 2. Marketing Research in The Global Environment -- Chapter 3. Global Marketing Research Process -- Chapter 4. Preliminary Stages of The Research Process -- Chapter 5. Secondary Data -- Chapter 6. Marketing Research on The Internet -- Chapter 7. Primary Data Research -- Chapter 8. Qualitative and Observational Research -- Chapter 9. Survey Research -- Chapter 10. Development of Scales -- Chapter 11. Questionnaire Design -- Chapter 12. Sampling -- Chapter 13. Simple Data Analysis -- Chapter 14. Advanced Data Analysis -- Chapter 16. Presenting The Results -- Chapter 17. Asia-Pacific -- Chapter 18. Europe -- Chapter 19. Latin America -- Chapter 20. Middle East and Africa -- Chapter 21. North America -- Chapter 22. The Future of Global Marketing Research. Case Studies -- Case I. Starbucks – Going to the Source -- Case II. Tesla’s Trademark Troubles -- Case III. Segmenting Indian Households -- Case IV. Subaru – A Problem of Plenty -- Case V.Millennials at Work. |
| Record Nr. | UNINA-9910872198703321 |
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Kumar V
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Transformative Marketing : Combining New Age Technologies and Human Insights / / by V. Kumar, Philip Kotler
| Transformative Marketing : Combining New Age Technologies and Human Insights / / by V. Kumar, Philip Kotler |
| Autore | Kumar V |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (398 pages) |
| Disciplina | 658.872 |
| Altri autori (Persone) | KotlerPhilip |
| Collana | Palgrave Executive Essentials |
| Soggetto topico |
Telemarketing
Internet marketing Marketing research Business intelligence Customer relations - Management Marketing Consumer behavior Digital Marketing Market Research and Competitive Intelligence Customer Relationship Management Consumer Behavior |
| ISBN |
9783031596377
9783031596360 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Transformative Marketing Has Begun -- Chapter 2: Transformative Marketing – A Marketing 5.0 Perspective -- Chapter 3: Transformative Marketing with Artificial Intelligence -- Chapter 4: Transformative Marketing with Generative Artificial Intelligence -- Chapter 5: Transformative Marketing with Machine Learning (ML) -- Chapter 6: Transformative Marketing with Metaverse -- Chapter 7: Transformative Marketing with Internet of Things (IoT) -- Chapter 8: Transformative Marketing with Robotics -- Chapter 9: Transformative Marketing using Drones -- Chapter 10: Transformative Marketing with Blockchain -- Chapter 11: Putting it all together. |
| Record Nr. | UNINA-9910866577103321 |
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Kumar V
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Valuing Customer Engagement : Strategies to Measure and Maximize Profitability / / by V. Kumar
| Valuing Customer Engagement : Strategies to Measure and Maximize Profitability / / by V. Kumar |
| Autore | Kumar V |
| Edizione | [2nd ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (296 pages) |
| Disciplina | 658.8342 |
| Collana | Palgrave Executive Essentials |
| Soggetto topico |
Customer relations - Management
Consumer behavior Marketing Customer Relationship Management Consumer Behavior |
| ISBN | 3-031-43296-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1.Overview of Customer Engagement -- 2. Customer Valuation Theory -- 3. Customer Engagement Value -- 4. Brand: “What Do You Think of Me?” -- 5. How Much are your Customers Worth? -- 6. When Brand Value Meets Customer Value -- 7. What’s the Word Out There? -- 8. Hey, Have You Heard About This? -- 9. We Need Your Help! -- 10. Engaging with Customers in a Multi-dimensional World. |
| Record Nr. | UNINA-9910838277103321 |
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Kumar V
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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