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The Dark Side of Marketing : Technology, Consumer Autonomy and Recuperative Marketing / / by Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri, Hamid Jahankhani
| The Dark Side of Marketing : Technology, Consumer Autonomy and Recuperative Marketing / / by Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri, Hamid Jahankhani |
| Autore | Kumar Pawan |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 |
| Descrizione fisica | 1 online resource (371 pages) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
Singh DadwalSumesh
ModiSanjay GhouriArsalan Mujahid JahankhaniHamid |
| Collana | Business and Management Series |
| Soggetto topico |
Marketing
Customer relations - Management Telemarketing Internet marketing Customer Relationship Management Digital Marketing |
| ISBN | 3-031-94946-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 : Introduction: Marketing and the Illusion Of Choice -- Chapter 2 : Historical Evolution of Marketing Tactics And Autonomy -- Chapter 3 : Psychological Manipulation and Autonomy -- Chapter 4 : Consumer Autonomy in the Digital Age: Ethical Marketing and Technological Advancements -- Chapter 5 : Autonomy and Algorithmic Control in the Gig Economy: Balancing Flexibility and Well-Being -- Chapter 6 : Digital Manipulation: How Technology Shapes Consumer Perception -- Chapter 7 : Dark Patterns and the Erosion of Consumer Autonomy -- Chapter 8 : Consumer Resistance: Fighting Back Against Manipulative Marketing and Unethical Marketing Practices -- Chapter 9 : Harnessing Scarcity and FOMO In Marketing: Psychological Insights and Ethical Considerations -- Chapter 10 : Artificial Intelligence (AI) and Marketing Dilemmas -- Chapter 11: Recuperative Marketing- Restoring Trust in the Digital Age -- Chapter 12 : Crafting a Cyber Security Threat Protection Model to Analyse Mev-Driven Market Manipulation in Decentralized Crypto Exchanges -- Chapter 13: Post-Quantum Cryptography for Protecting Data Privacy and Security in The Banking Sector: Lattice-Based Key-Encapsulation Mechanism (ML-KEM) Cryptographic Algorithms. |
| Record Nr. | UNINA-9911018646603321 |
Kumar Pawan
|
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Documentum content management foundations [[electronic resource] ] : EMC proven professional certification exam E20-120 study guide : learn the technical fundamentals of the EMC documentum platform while effectively preparing for the E20-120 exam / / Pawan Kumar
| Documentum content management foundations [[electronic resource] ] : EMC proven professional certification exam E20-120 study guide : learn the technical fundamentals of the EMC documentum platform while effectively preparing for the E20-120 exam / / Pawan Kumar |
| Autore | Kumar Pawan |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2007 |
| Descrizione fisica | 1 online resource (285 p.) |
| Disciplina | 005.74 |
| Collana | From technologies to solutions |
| Soggetto topico |
Web sites - Management - Examinations
Database management - Examinations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-25259-X
1-84719-241-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Fundamentals -- pt. 2. Security -- pt. 3. User interface -- pt. 4. Application development -- pt. 5. Advanced concepts. |
| Record Nr. | UNINA-9910455030003321 |
|
Kumar Pawan
|
||
| Birmingham, U.K., : Packt Pub., 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Documentum content management foundations [[electronic resource] ] : EMC proven professional certification exam E20-120 study guide : learn the technical fundamentals of the EMC documentum platform while effectively preparing for the E20-120 exam / / Pawan Kumar
| Documentum content management foundations [[electronic resource] ] : EMC proven professional certification exam E20-120 study guide : learn the technical fundamentals of the EMC documentum platform while effectively preparing for the E20-120 exam / / Pawan Kumar |
| Autore | Kumar Pawan |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2007 |
| Descrizione fisica | 1 online resource (285 p.) |
| Disciplina | 005.74 |
| Collana | From technologies to solutions |
| Soggetto topico |
Web sites - Management - Examinations
Database management - Examinations |
| ISBN |
1-281-25259-X
1-84719-241-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Fundamentals -- pt. 2. Security -- pt. 3. User interface -- pt. 4. Application development -- pt. 5. Advanced concepts. |
| Record Nr. | UNINA-9910778065903321 |
|
Kumar Pawan
|
||
| Birmingham, U.K., : Packt Pub., 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Documentum content management foundations : EMC proven professional certification exam E20-120 study guide : learn the technical fundamentals of the EMC documentum platform while effectively preparing for the E20-120 exam / / Pawan Kumar
| Documentum content management foundations : EMC proven professional certification exam E20-120 study guide : learn the technical fundamentals of the EMC documentum platform while effectively preparing for the E20-120 exam / / Pawan Kumar |
| Autore | Kumar Pawan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2007 |
| Descrizione fisica | 1 online resource (285 p.) |
| Disciplina | 005.74 |
| Collana | From technologies to solutions |
| Soggetto topico |
Web sites - Management - Examinations
Database management - Examinations |
| ISBN |
9781281252593
128125259X 9781847192417 1847192416 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Fundamentals -- pt. 2. Security -- pt. 3. User interface -- pt. 4. Application development -- pt. 5. Advanced concepts. |
| Record Nr. | UNINA-9911089891103321 |
|
Kumar Pawan
|
||
| Birmingham, U.K., : Packt Pub., 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Documentum content management foundations : EMC proven professional certification exam E20-120 study guide : learn the technical fundamentals of the EMC documentum platform while effectively preparing for the E20-120 exam / / Pawan Kumar
| Documentum content management foundations : EMC proven professional certification exam E20-120 study guide : learn the technical fundamentals of the EMC documentum platform while effectively preparing for the E20-120 exam / / Pawan Kumar |
| Autore | Kumar Pawan |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Birmingham, U.K., : Packt Pub., 2007 |
| Descrizione fisica | 1 online resource (285 p.) |
| Disciplina | 005.74 |
| Collana | From technologies to solutions |
| Soggetto topico |
Web sites - Management - Examinations
Database management - Examinations |
| ISBN |
9781281252593
128125259X 9781847192417 1847192416 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Fundamentals -- pt. 2. Security -- pt. 3. User interface -- pt. 4. Application development -- pt. 5. Advanced concepts. |
| Record Nr. | UNINA-9911145851503321 |
|
Kumar Pawan
|
||
| Birmingham, U.K., : Packt Pub., 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||