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Brand hate : navigating consumer negativity in the digital world / / by S. Umit Kucuk
| Brand hate : navigating consumer negativity in the digital world / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [2nd ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (ix, 199 pages) : illustrations (some color), charts |
| Disciplina | 658.8342 |
| Collana | Gale eBooks |
| Soggetto topico |
Customer relations - Management
Emotions Industrial management Internet marketing Motivation research (Marketing) Public relations |
| ISBN | 3-030-00380-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910337787803321 |
Kucuk S. Umit
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| Cham : , : Springer International Publishing : , : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
| Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (IX, 141 p. 10 illus., 6 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Public relations Internet marketing Industrial management Emotions Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion |
| ISBN | 3-319-41519-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910254958003321 |
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Kucuk S. Umit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer Voice [[electronic resource] ] : The Democratization of Consumption Markets in the Digital Age / / by S. Umit Kucuk
| Consumer Voice [[electronic resource] ] : The Democratization of Consumption Markets in the Digital Age / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (134 pages) : illustrations |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing
Motivation research (Marketing) Consumer Behavior |
| ISBN | 3-030-53983-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Voice -- Chapter 2: Consumer Voice -- Chapter 3: Voicesumers -- Chapter 4: How to Voice -- Chapter 5: Voiceconomics. |
| Record Nr. | UNINA-9910427042903321 |
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Kucuk S. Umit
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||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer Voice : The Democratization of Consumption Markets in the Digital Age / / by S. Umit Kucuk
| Consumer Voice : The Democratization of Consumption Markets in the Digital Age / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Springer International Publishing, 2020 |
| Descrizione fisica | 1 online resource (134 pages) : illustrations |
| Disciplina |
658.8342
650 |
| Soggetto topico |
Marketing
Motivation research (Marketing) Consumer Behavior |
| ISBN | 3-030-53983-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Voice -- Chapter 2: Consumer Voice -- Chapter 3: Voicesumers -- Chapter 4: How to Voice -- Chapter 5: Voiceconomics. |
| Record Nr. | UNINA-9910863191703321 |
|
Kucuk S. Umit
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| Springer International Publishing, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Visualizing marketing : from abstract to intuitive / / by S. Umit Kucuk
| Visualizing marketing : from abstract to intuitive / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [2nd ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.80028566 |
| Collana | Palgrave Studies in Marketing, Organizations and Society |
| Soggetto topico |
Telemarketing
Internet marketing Marketing Strategic planning Leadership Business Strategy and Leadership |
| ISBN |
9783031182150
9783031182143 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. . |
| Record Nr. | UNINA-9910683355803321 |
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Kucuk S. Umit
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Visualizing Marketing : From Abstract to Intuitive / / by S. Umit Kucuk
| Visualizing Marketing : From Abstract to Intuitive / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (IX, 126 p. 52 illus.) |
| Disciplina | 658.8 |
| Collana | Palgrave Pivot |
| Soggetto topico | Marketing |
| ISBN | 3-319-48027-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. . |
| Record Nr. | UNINA-9910156330703321 |
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Kucuk S. Umit
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||