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Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele
| Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele |
| Pubbl/distr/stampa | Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 |
| Descrizione fisica | 1 online resource (259 p.) |
| Soggetto topico | Social marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-4438-6422-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910458260603321 |
| Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele
| Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele |
| Pubbl/distr/stampa | Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 |
| Descrizione fisica | 1 online resource (259 p.) |
| Soggetto topico | Social marketing |
| ISBN | 1-4438-6422-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910791009103321 |
| Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele
| Contemporary issues in social marketing / / edited by Krzysztof Kubacki and Sharyn Rundle-Thiele |
| Pubbl/distr/stampa | Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 |
| Descrizione fisica | 1 online resource (259 p.) |
| Soggetto topico | Social marketing |
| ISBN | 1-4438-6422-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910827262203321 |
| Newcastle upon Tyne : , : Cambridge Scholars Publishing, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Formative Research in Social Marketing [[electronic resource] ] : Innovative Methods to Gain Consumer Insights / / edited by Krzysztof Kubacki, Sharyn Rundle-Thiele
| Formative Research in Social Marketing [[electronic resource] ] : Innovative Methods to Gain Consumer Insights / / edited by Krzysztof Kubacki, Sharyn Rundle-Thiele |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (viii, 290 pages) : colour illustrations |
| Disciplina | 658.83 |
| Soggetto topico |
Market research
Health promotion Market Research/Competitive Intelligence Health Promotion and Disease Prevention |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1 What can formative research do for you? -- PART I Getting started: Looking backwards -- Chapter 2 Case study -- Chapter 3 Systematic literature review -- Chapter 4 Making sense of big data -- Chapter 5 Ethics in social marketing research -- PART II Quantitative methods: Looking forwards -- Chapter 6 Experimental methods -- Chapter 7 Eye tracking (neuromarketing) -- Chapter 8 Observational techniques -- Chapter 9 Visual observation techniques -- PART III Qualitative methods -- Chapter 10 Projective techniques -- Chapter 11 Consumer diaries -- Chapter 12 Videography and netnography -- Chapter 13 Action research -- Conclusions -- Chapter 14 The importance of formative research. |
| Record Nr. | UNINA-9910254924103321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / / edited by Krzysztof Kubacki
| Ideas in Marketing: Finding the New and Polishing the Old : Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / / edited by Krzysztof Kubacki |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (908 p.) |
| Disciplina |
330
658.4092 658.8 658.81 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Leadership Sales management Business Strategy/Leadership Sales/Distribution |
| ISBN | 3-319-10951-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Customer Satisfaction and Loyalty in the Service Sector -- Sales Process and Performance -- Social Media Branding & Human Brands -- Social Consumption and the Self -- Understanding Pricing & Consumer Behavior -- Customer Behaviour in Retail Settings -- Sustainable Marketing -- Changing Brand Perceptions -- Social Marketing: Corporate and Strategic Perspectives -- Political Marketing Theory: Targeting the Consumer Voter -- Consumer Behavior Trends from a Latin American Perspective -- Ahoy There! Ensuring Successful Relationships -- Green Consumer Behavior -- Doctoral Colloquium Session 4: Strategic Issues -- Market Orientation, Product Innovation, and Performance -- B2B Relationship Capabilities Value and Benefits -- Customer Satisfaction and Customer Service -- Advances in Mobile Marketing and Its Many Tentacles -- Theories of Attitude, Memory, Love -- Technology Application and Analyses in Retailing -- Crowd Marketing for the Marketing Crowd -- Doctoral Colloquium Session I: Research Methods and Measurement -- Targeting the New Consumer -- Social Marketing and Social Communication -- Entrepreneurship: Orientation, Planning, and Performance -- Political Marketing: Lessons from North American Campaigning -- Marketing Communication in Social Media -- Consumption and Health -- Sex, Drugs, and Humor...Themes in Advertising -- Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher Award -- Contemporary Issues in Wine Marketing -- A Potpourri of Brick and Click Issues -- New Insights into Students Learning in Groups -- The Critical Role of Marketing in Supply Chain Management -- Advertising: Theory and Environment -- Links Between Brands -- In Search of Gratification -- Sport Sponsorship -- Country Image and International Segmentation -- Intangible Factors Affecting Brands -- Doctoral Colloquium Session 2: Consumer Behavior Issues -- Channel Structures, Relationships and Contexts -- Factors Affecting Good and Bad Relationships in the Marketplace -- Retail Staff Interaction and Outcomes -- Online Advertising and WOM -- Advances in Sustainable Supply Chain Management -- International Marketing Strategy -- Doctoral Colloquium Session 3: B2B Issues -- Advertising: Measurement and Sponsorship Issues -- International Marketing Expansion -- Marketing Research and Methods -- Political Marketing: Cases, Culture, and Policy -- Pricing Implications for Promotion Strategy -- Managing Product Information Online -- Ethical Marketing Issues -- Sustainability and Consumers -- Emerging Concepts in Service Engagement -- Social Media Affinity and Empowerment -- Emotions, Associations, and Other Brand Influences -- Strategies, Preferences and Pestering -- International Customer Behavior -- Sensory Marketing Through Scent, Taste, and Neuroscience -- Doctoral Colloquium Session 5: Sex, Social Media, and Identity-Signaling -- Technology and Sales -- A Town Hall Meeting with Editorial Reviewers -- Value Creation and The Role of Community in Customer Interactions -- Innovation in Wine and Marketing Research -- Emerging Markets: Why African Markets Offer More Than You Think! -- Social Responsibility in Marketing Education -- The Influence of Brands -- Who Needs a Sales Manager? -- Art and Emotion -- Knowledge is Power -- Till Some New Player Us Do Part -- International Marketing Communications -- Sensory Marketing in the Digital Age -- To Possess or Not to Possess -- European Perspectives on Marketing -- Social Media and Trust, Diffusion, and User Experience -- Wanting that Object -- Emerging Thoughts in Social Media -- Sensory Marketing Through Touch -- To Adopt or Not to Adopt New Market and Technological Offerings. |
| Record Nr. | UNINA-9910298501603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Segmentation in Social Marketing [[electronic resource] ] : Process, Methods and Application / / edited by Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki
| Segmentation in Social Marketing [[electronic resource] ] : Process, Methods and Application / / edited by Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (VI, 214 p. 23 illus.) |
| Disciplina | 658.83 |
| Soggetto topico |
Market research
Health promotion Market Research/Competitive Intelligence Health Promotion and Disease Prevention |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Chapter 1 Segmentation in Social Marketing: Why we don’t do it as much as we should? -- Part I The segmentation process -- Chapter 2 Segmentation as one of the key benchmarks in Social Marketing -- Chapter 3 The Segmentation Process -- Chapter 4 An umbrella review of the use of segmentation in social marketing interventions -- Chapter 5 How segmentation improves social marketing’s Return on Investment (ROI) -- Part II Segmentation methods -- Chapter 6 An overview of different segmentation methods -- Chapter 7 Innovative segmentation methods from commercial marketing for social marketing -- Chapter 8 Advances in segmentation practice -- Chapter 9 Segmentation using two-step cluster analysis -- Part III Segmentation in practice -- Chapter 10 Identity matters: REScue changes and their approach to segmentation -- Chapter 11 Forgetful attempters: Segmentation for the Be Sun Sound Campaign -- Chapter 12 Segmenting the market for safe sex: Fiesta and Kiss condoms -- Chapter 13 Nationwide physical activity campaign: segmenting the VERB market -- Conclusions -- Chapter 14 Why we need segmentation when designing behaviour change programs. |
| Record Nr. | UNINA-9910135972003321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||