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Brand growth barriers : identify, understand, and overcome them / / Ralph Kruger, Andreas Stumpf
| Brand growth barriers : identify, understand, and overcome them / / Ralph Kruger, Andreas Stumpf |
| Autore | Kruger Ralph |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Berlin ; ; New York, : Springer, c2013 |
| Descrizione fisica | 1 online resource (148 p.) |
| Disciplina |
658.8/1
658.827 |
| Altri autori (Persone) | StumpfAndreas |
| Collana | Management for professionals |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products |
| ISBN | 3-642-37108-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions. |
| Record Nr. | UNINA-9910438247903321 |
Kruger Ralph
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| Berlin ; ; New York, : Springer, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The interface between scientific and technical translation studies and cognitive linguistics : with particular emphasis on explicitation and implicitation as indicators of translational text-context interaction / / Ralph Krüger
| The interface between scientific and technical translation studies and cognitive linguistics : with particular emphasis on explicitation and implicitation as indicators of translational text-context interaction / / Ralph Krüger |
| Autore | Kruger Ralph |
| Pubbl/distr/stampa | Berlin, [Germany] : , : Frank & Timme, , 2015 |
| Descrizione fisica | 1 online resource (481 p.) |
| Disciplina | 415 |
| Collana | TransÜD. Arbeiten zur Theorie und Praxis des Übersetzens und Dolmetschens |
| Soggetto topico | Cognitive grammar |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements; Short table of contents; Full table of contents; List of tables and figures; List of abbreviations and acronyms; 1 Introduction; 2 Scientific and technical translation studies; 3 Interlude: An epistemological grounding for scientific and technical translation studies and cognitive linguistics; 4 The framework of cognitive linguistics; 5 The interface between scientific and technical translation studies and cognitive linguistics; 6 Explicitation and implicitation; 7 Corpus design and methodology; 8 Corpus Analysis; 9 Conclusion; 10 References |
| Record Nr. | UNINA-9910463596303321 |
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Kruger Ralph
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| Berlin, [Germany] : , : Frank & Timme, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The interface between scientific and technical translation studies and cognitive linguistics : with particular emphasis on explicitation and implicitation as indicators of translational text-context interaction / / Ralph Krüger
| The interface between scientific and technical translation studies and cognitive linguistics : with particular emphasis on explicitation and implicitation as indicators of translational text-context interaction / / Ralph Krüger |
| Autore | Kruger Ralph |
| Pubbl/distr/stampa | Berlin, [Germany] : , : Frank & Timme, , 2015 |
| Descrizione fisica | 1 online resource (481 p.) |
| Disciplina | 415 |
| Collana | TransÜD. Arbeiten zur Theorie und Praxis des Übersetzens und Dolmetschens |
| Soggetto topico | Cognitive grammar |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements; Short table of contents; Full table of contents; List of tables and figures; List of abbreviations and acronyms; 1 Introduction; 2 Scientific and technical translation studies; 3 Interlude: An epistemological grounding for scientific and technical translation studies and cognitive linguistics; 4 The framework of cognitive linguistics; 5 The interface between scientific and technical translation studies and cognitive linguistics; 6 Explicitation and implicitation; 7 Corpus design and methodology; 8 Corpus Analysis; 9 Conclusion; 10 References |
| Record Nr. | UNINA-9910788125903321 |
|
Kruger Ralph
|
||
| Berlin, [Germany] : , : Frank & Timme, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The interface between scientific and technical translation studies and cognitive linguistics : with particular emphasis on explicitation and implicitation as indicators of translational text-context interaction / / Ralph Krüger
| The interface between scientific and technical translation studies and cognitive linguistics : with particular emphasis on explicitation and implicitation as indicators of translational text-context interaction / / Ralph Krüger |
| Autore | Kruger Ralph |
| Pubbl/distr/stampa | Berlin, [Germany] : , : Frank & Timme, , 2015 |
| Descrizione fisica | 1 online resource (481 p.) |
| Disciplina | 415 |
| Collana | TransÜD. Arbeiten zur Theorie und Praxis des Übersetzens und Dolmetschens |
| Soggetto topico | Cognitive grammar |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Acknowledgements; Short table of contents; Full table of contents; List of tables and figures; List of abbreviations and acronyms; 1 Introduction; 2 Scientific and technical translation studies; 3 Interlude: An epistemological grounding for scientific and technical translation studies and cognitive linguistics; 4 The framework of cognitive linguistics; 5 The interface between scientific and technical translation studies and cognitive linguistics; 6 Explicitation and implicitation; 7 Corpus design and methodology; 8 Corpus Analysis; 9 Conclusion; 10 References |
| Record Nr. | UNINA-9910812195203321 |
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Kruger Ralph
|
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| Berlin, [Germany] : , : Frank & Timme, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||