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The power of mobile banking : how to profit from the revolution in retail financial services / / Sankar Krishnan
| The power of mobile banking : how to profit from the revolution in retail financial services / / Sankar Krishnan |
| Autore | Krishnan Sankar <1967-> |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 332.1/202854678 |
| Soggetto topico |
Internet banking
Banks and banking |
| ISBN |
1-118-93204-8
1-118-93202-1 1-118-93203-X |
| Classificazione | BUS004000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Power of Mobile Banking; Contents; Foreword; Preface; Acknowledgments; CHAPTER 1 The Power and Potential of Mobile Banking; Why I Wrote This Book; Think Behavior, Not Technology; Why Mobile Banking, and Why Now?; Sanity Checks; Looking at the Opportunities and Challenges; Time to Rock the Boat; Focusing on the Customer Experience; New Models for Charity; Is That a Bank in Your Pocket, or Are You Just Happy to See Me?; Evolution or Revolution?; Why Innovation Is Foundational; Notes; CHAPTER 2 How Did We Get Here?; A Rich History, with Lots of Luggage; Is Mobile Banking a Real Trend?
It's All about LocationHow Free Is Free?; M-Payments; Creating the Future of Mobile Banking; Notes; CHAPTER 3 Welcome to Generation M; "See and Hear" Replacing "Touch and Smell"; Taking the Friction Out; Mobile Operators and Banking; Mobile Banks; Artifacts for a New Age of Banking; Note; CHAPTER 4 Less Cash, More Sales, Fewer Hassles; Soon, Everyone Will Accept Credit Cards; Following the Path to Acceptance; CHAPTER 5 Readiness Steps; Making It Real and Taking Your Show on the Road; Channel Discipline; Treating Different Channels Differently; Develop a Customer Strategy Open Up Your App StoreBanks Aren't Your Only Competitors; API-ifying Your Bank; Remind Me, Why Are We Doing This?; Notes; CHAPTER 6 Prepaid Cards; A Step in the Right Direction; Financial Inclusion; The Present and Future of Prepaid; Business Takes Prepaid Seriously; ATMs and Prepaid Cards; Interview with Todd Nuttall; Building Trust with Customers; Over the Horizon; Notes; CHAPTER 7 Risks, Problems, and Headaches; Know What You're Getting Into; Don't Restrict Finance to the Desktop; Forty Years in the Desert?; Mobile Apps Are Not Manufactured; Think Globally, Act Locally The Role of the CIO in Mobile BankingNotes; CHAPTER 8 Mobile Everything; The Doctor Will See You Now ...; What's the Business Model?; Aligning Technology with Plan Incentives; Evolving Interfaces; A Practical Framework for Patient Self-Management; Improving Health Care, One Atom at a Time; Mobile and Cities of the Future; Notes; CONCLUSION; Mobile Is the New Normal; Net Takeaways; Recommended Reading; About the Author; Meet Our Expert Sources; Index |
| Record Nr. | UNINA-9910132205503321 |
Krishnan Sankar <1967->
|
||
| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The power of mobile banking : how to profit from the revolution in retail financial services / / Sankar Krishnan
| The power of mobile banking : how to profit from the revolution in retail financial services / / Sankar Krishnan |
| Autore | Krishnan Sankar <1967-> |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina | 332.1/202854678 |
| Soggetto topico |
Internet banking
Banks and banking |
| ISBN |
1-118-93204-8
1-118-93202-1 1-118-93203-X |
| Classificazione | BUS004000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The Power of Mobile Banking; Contents; Foreword; Preface; Acknowledgments; CHAPTER 1 The Power and Potential of Mobile Banking; Why I Wrote This Book; Think Behavior, Not Technology; Why Mobile Banking, and Why Now?; Sanity Checks; Looking at the Opportunities and Challenges; Time to Rock the Boat; Focusing on the Customer Experience; New Models for Charity; Is That a Bank in Your Pocket, or Are You Just Happy to See Me?; Evolution or Revolution?; Why Innovation Is Foundational; Notes; CHAPTER 2 How Did We Get Here?; A Rich History, with Lots of Luggage; Is Mobile Banking a Real Trend?
It's All about LocationHow Free Is Free?; M-Payments; Creating the Future of Mobile Banking; Notes; CHAPTER 3 Welcome to Generation M; "See and Hear" Replacing "Touch and Smell"; Taking the Friction Out; Mobile Operators and Banking; Mobile Banks; Artifacts for a New Age of Banking; Note; CHAPTER 4 Less Cash, More Sales, Fewer Hassles; Soon, Everyone Will Accept Credit Cards; Following the Path to Acceptance; CHAPTER 5 Readiness Steps; Making It Real and Taking Your Show on the Road; Channel Discipline; Treating Different Channels Differently; Develop a Customer Strategy Open Up Your App StoreBanks Aren't Your Only Competitors; API-ifying Your Bank; Remind Me, Why Are We Doing This?; Notes; CHAPTER 6 Prepaid Cards; A Step in the Right Direction; Financial Inclusion; The Present and Future of Prepaid; Business Takes Prepaid Seriously; ATMs and Prepaid Cards; Interview with Todd Nuttall; Building Trust with Customers; Over the Horizon; Notes; CHAPTER 7 Risks, Problems, and Headaches; Know What You're Getting Into; Don't Restrict Finance to the Desktop; Forty Years in the Desert?; Mobile Apps Are Not Manufactured; Think Globally, Act Locally The Role of the CIO in Mobile BankingNotes; CHAPTER 8 Mobile Everything; The Doctor Will See You Now ...; What's the Business Model?; Aligning Technology with Plan Incentives; Evolving Interfaces; A Practical Framework for Patient Self-Management; Improving Health Care, One Atom at a Time; Mobile and Cities of the Future; Notes; CONCLUSION; Mobile Is the New Normal; Net Takeaways; Recommended Reading; About the Author; Meet Our Expert Sources; Index |
| Record Nr. | UNINA-9910827046603321 |
|
Krishnan Sankar <1967->
|
||
| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||