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Advances in tourism destination marketing [[electronic resource] /] / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu
| Advances in tourism destination marketing [[electronic resource] /] / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
KozakM <1968-> (Metin)
GnothJuergen AndreuLuisa |
| Collana | Advances in tourism |
| Soggetto topico |
Tourism - Marketing
Travel |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-21891-9
1-282-32484-5 9786612324840 0-203-87412-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing
8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish tourism market; 14 The formation of destination choice sets: An interpretive approach 15 Risk perceptions and risk reduction strategies as determinants of destination choice16 Identification of important service factors in group package tours; Part V: Consumer experiences and perceptions; 17 Holiday resort visitor motivations and their relationship with satisfaction; 18 Building a tourist typology based on motivations for visiting a cultural city; 19 Effect of complaint management on loyalty versus probability of ending relationship; Index |
| Record Nr. | UNINA-9910455144903321 |
| Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in tourism destination marketing [[electronic resource] /] / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu
| Advances in tourism destination marketing [[electronic resource] /] / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
KozakM <1968-> (Metin)
GnothJuergen AndreuLuisa |
| Collana | Advances in tourism |
| Soggetto topico |
Tourism - Marketing
Travel |
| ISBN |
1-135-21891-9
1-282-32484-5 9786612324840 0-203-87412-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing
8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish tourism market; 14 The formation of destination choice sets: An interpretive approach 15 Risk perceptions and risk reduction strategies as determinants of destination choice16 Identification of important service factors in group package tours; Part V: Consumer experiences and perceptions; 17 Holiday resort visitor motivations and their relationship with satisfaction; 18 Building a tourist typology based on motivations for visiting a cultural city; 19 Effect of complaint management on loyalty versus probability of ending relationship; Index |
| Record Nr. | UNINA-9910778048303321 |
| Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in tourism destination marketing / / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu
| Advances in tourism destination marketing / / [edited by] Metin Kozak, Juergen Gnoth and Luisa Andreu |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 |
| Descrizione fisica | 1 online resource (280 p.) |
| Disciplina | 910.68/8 |
| Altri autori (Persone) |
KozakM <1968-> (Metin)
GnothJuergen AndreuLuisa |
| Collana | Advances in tourism |
| Soggetto topico |
Tourism - Marketing
Travel |
| ISBN |
1-135-21891-9
1-282-32484-5 9786612324840 0-203-87412-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing
8 Destinations as gadgets: Co-creating a sportive identity for VossPart III: Destination networks; 9 Networking approaches for sustainable destination management; 10 Tourism destinations: A network analysis of the web space; 11 Exploring stakeholder roles in destination management networks; Part IV: Vacation decision making and choice; 12 Influence of women's lifestyles on holiday decisions; 13 Access and use of e-commerce in the Spanish tourism market; 14 The formation of destination choice sets: An interpretive approach 15 Risk perceptions and risk reduction strategies as determinants of destination choice16 Identification of important service factors in group package tours; Part V: Consumer experiences and perceptions; 17 Holiday resort visitor motivations and their relationship with satisfaction; 18 Building a tourist typology based on motivations for visiting a cultural city; 19 Effect of complaint management on loyalty versus probability of ending relationship; Index |
| Record Nr. | UNINA-9910808212303321 |
| Milton Park, Abingdon, Oxon ; ; New York, : Routledge, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||