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Destination benchmarking [[electronic resource] ] : concepts, practices, and operations / / Metin Kozak
| Destination benchmarking [[electronic resource] ] : concepts, practices, and operations / / Metin Kozak |
| Autore | Kozak M (Metin), <1968-> |
| Pubbl/distr/stampa | Cambridge, MA, : CABI Pub., c2004 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 910/.68/4 |
| Soggetto topico |
Tourism - Management
Benchmarking (Management) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-86627-6
9786610866274 0-85199-875-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface; Acknowledgements; 1 Overview of Benchmarking Theory; 2 Evaluating Benchmarking Studies in Tourism; 3 Towards Destination Benchmarking; 4 Measures of Destination Benchmarking; 5 Internal Destination Benchmarking; 6 External Destination Benchmarking; 7 Generic Destination Benchmarking; 8 Data Collection and Analysis; 9 Destination Benchmarking: Characteristics and Limitations; 10 Conclusion; References; Index |
| Record Nr. | UNINA-9910455797403321 |
Kozak M (Metin), <1968->
|
||
| Cambridge, MA, : CABI Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Destination benchmarking [[electronic resource] ] : concepts, practices, and operations / / Metin Kozak
| Destination benchmarking [[electronic resource] ] : concepts, practices, and operations / / Metin Kozak |
| Autore | Kozak M (Metin), <1968-> |
| Pubbl/distr/stampa | Cambridge, MA, : CABI Pub., c2004 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 910/.68/4 |
| Soggetto topico |
Tourism - Management
Benchmarking (Management) |
| ISBN |
1-280-86627-6
9786610866274 0-85199-875-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface; Acknowledgements; 1 Overview of Benchmarking Theory; 2 Evaluating Benchmarking Studies in Tourism; 3 Towards Destination Benchmarking; 4 Measures of Destination Benchmarking; 5 Internal Destination Benchmarking; 6 External Destination Benchmarking; 7 Generic Destination Benchmarking; 8 Data Collection and Analysis; 9 Destination Benchmarking: Characteristics and Limitations; 10 Conclusion; References; Index |
| Record Nr. | UNINA-9910780322403321 |
|
Kozak M (Metin), <1968->
|
||
| Cambridge, MA, : CABI Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Destination benchmarking : concepts, practices, and operations / / Metin Kozak
| Destination benchmarking : concepts, practices, and operations / / Metin Kozak |
| Autore | Kozak M (Metin), <1968-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cambridge, MA, : CABI Pub., c2004 |
| Descrizione fisica | 1 online resource (234 p.) |
| Disciplina | 910/.68/4 |
| Soggetto topico |
Tourism - Management
Benchmarking (Management) |
| ISBN |
1-280-86627-6
9786610866274 0-85199-875-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface; Acknowledgements; 1 Overview of Benchmarking Theory; 2 Evaluating Benchmarking Studies in Tourism; 3 Towards Destination Benchmarking; 4 Measures of Destination Benchmarking; 5 Internal Destination Benchmarking; 6 External Destination Benchmarking; 7 Generic Destination Benchmarking; 8 Data Collection and Analysis; 9 Destination Benchmarking: Characteristics and Limitations; 10 Conclusion; References; Index |
| Record Nr. | UNINA-9910817108503321 |
|
Kozak M (Metin), <1968->
|
||
| Cambridge, MA, : CABI Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing and marketing tourist destinations : strategies to gain a competitive edge / / Metin Kozak and Seyhmus Baloglu
| Managing and marketing tourist destinations : strategies to gain a competitive edge / / Metin Kozak and Seyhmus Baloglu |
| Autore | Kozak M (Metin), <1968-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : Routledge, 2011 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 910.68 |
| Altri autori (Persone) | BalogluSeyhmus |
| Collana | Routledge advances in tourism |
| Soggetto topico |
Tourism - Management
Tourism - Marketing |
| ISBN |
1-136-90474-3
1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index |
| Record Nr. | UNINA-9910822493503321 |
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Kozak M (Metin), <1968->
|
||
| New York, : Routledge, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||