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Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu
| Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu |
| Autore | Kozak M (Metin), <1968-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 910.68 |
| Altri autori (Persone) | BalogluSeyhmus |
| Collana | Routledge advances in tourism |
| Soggetto topico |
Tourism - Management
Tourism - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-90474-3
1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index |
| Record Nr. | UNINA-9910459920203321 |
Kozak M (Metin), <1968-, >
|
||
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu
| Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu |
| Autore | Kozak M (Metin), <1968-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 910.68 |
| Altri autori (Persone) | BalogluSeyhmus |
| Collana | Routledge advances in tourism |
| Soggetto topico |
Tourism - Management
Tourism - Marketing |
| ISBN |
1-136-90474-3
1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index |
| Record Nr. | UNINA-9910785683903321 |
|
Kozak M (Metin), <1968-, >
|
||
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu
| Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu |
| Autore | Kozak M (Metin), <1968-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 910.68 |
| Altri autori (Persone) | BalogluSeyhmus |
| Collana | Routledge advances in tourism |
| Soggetto topico |
Tourism - Management
Tourism - Marketing |
| ISBN |
1-136-90474-3
1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index |
| Record Nr. | UNINA-9910800050803321 |
|
Kozak M (Metin), <1968-, >
|
||
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu
| Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu |
| Autore | Kozak M (Metin), <1968-, > |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 910.68 |
| Altri autori (Persone) | BalogluSeyhmus |
| Collana | Routledge advances in tourism |
| Soggetto topico |
Tourism - Management
Tourism - Marketing |
| ISBN |
1-136-90474-3
1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index |
| Record Nr. | UNINA-9910822493503321 |
|
Kozak M (Metin), <1968-, >
|
||
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||