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10 péchés mortels en marketing : symptômes et solutions / / Philip Kotler
| 10 péchés mortels en marketing : symptômes et solutions / / Philip Kotler |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Paris, [France] : , : Maxima, Laurent du Mesnil éditeur, , 2016 |
| Descrizione fisica | 1 online resource (80 pages) |
| Disciplina | 658.8 |
| Collana | Master Class |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-8188-0657-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910464985003321 |
Kotler Philip
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| Paris, [France] : , : Maxima, Laurent du Mesnil éditeur, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler
| Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019] |
| Descrizione fisica | 1 online resource (196 pages) |
| Disciplina | 320.011 |
| Soggetto topico |
Common good
Public interest Social action |
| ISBN |
979-82-16-04254-9
1-4408-7245-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good? |
| Record Nr. | UNINA-9910793615903321 |
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Kotler Philip
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||
| Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler
| Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019] |
| Descrizione fisica | 1 online resource (196 pages) |
| Disciplina | 320.011 |
| Soggetto topico |
Common good
Public interest Social action |
| ISBN |
979-82-16-04254-9
1-4408-7245-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good? |
| Record Nr. | UNINA-9910822150603321 |
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Kotler Philip
|
||
| Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
B2B Brand Management : Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
| B2B Brand Management : Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence |
| Autore | Kotler Philip |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Cham : , : Springer, , 2025 |
| Descrizione fisica | 1 online resource (404 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | PfoertschWaldemar |
| Collana | Business and Management Series |
| ISBN |
9783031946653
9783031946646 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9911028664403321 |
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Kotler Philip
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| Cham : , : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Chaotics [[electronic resource] ] : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione
| Chaotics [[electronic resource] ] : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione |
| Autore | Kotler Philip |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : American Management Association, c2009 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658 |
| Altri autori (Persone) | CaslioneJohn A |
| Soggetto topico |
Business cycles
Globalization Management Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-09130-1
9786612091308 0-8144-1524-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910454413403321 |
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Kotler Philip
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| New York, : American Management Association, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Chaotics [[electronic resource] ] : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione
| Chaotics [[electronic resource] ] : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | New York, : American Management Association, c2009 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658 |
| Altri autori (Persone) | CaslioneJohn A |
| Soggetto topico |
Business cycles
Globalization Management Marketing |
| ISBN |
1-282-09130-1
9786612091308 0-8144-1524-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910783097103321 |
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Kotler Philip
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||
| New York, : American Management Association, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Chaotics : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione
| Chaotics : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione |
| Autore | Kotler Philip |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : American Management Association, c2009 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658 |
| Altri autori (Persone) | CaslioneJohn A |
| Soggetto topico |
Business cycles
Globalization Management Marketing |
| ISBN |
1-282-09130-1
9786612091308 0-8144-1524-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors |
| Record Nr. | UNINA-9910954874403321 |
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Kotler Philip
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||
| New York, : American Management Association, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler
| Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler |
| Autore | Kotler Philip |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : AMACOM--American Management Association, , [2015] |
| Descrizione fisica | 1 online resource (278 p.) |
| Disciplina | 330.12/2 |
| Soggetto topico |
Capitalism
Capitalism - Social aspects Economic policy |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-3646-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface: creating high performance capitalism -- The fourteen shortcomings of capitalism -- The persistent problem of poverty -- Growing income inequality -- Worker well-being -- Job creation in the face of growing automation -- The need for companies to cover their social costs -- The exploitation of the environment -- Business cycles and economic instability -- The focus on narrow self-interest -- Dealing with the debt burden and financial regulation -- How politics subverts economics -- Capitalism's short-term orientation -- Questionable marketing outputs -- Setting the right gdp growth rate -- Creating happiness as well as goods -- Epilogue -- Index. |
| Record Nr. | UNINA-9910463680003321 |
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Kotler Philip
|
||
| New York : , : AMACOM--American Management Association, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler
| Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | New York : , : AMACOM--American Management Association, , [2015] |
| Descrizione fisica | 1 online resource (278 p.) |
| Disciplina | 330.12/2 |
| Soggetto topico |
Capitalism
Capitalism - Social aspects Economic policy |
| ISBN | 0-8144-3646-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface: creating high performance capitalism -- The fourteen shortcomings of capitalism -- The persistent problem of poverty -- Growing income inequality -- Worker well-being -- Job creation in the face of growing automation -- The need for companies to cover their social costs -- The exploitation of the environment -- Business cycles and economic instability -- The focus on narrow self-interest -- Dealing with the debt burden and financial regulation -- How politics subverts economics -- Capitalism's short-term orientation -- Questionable marketing outputs -- Setting the right gdp growth rate -- Creating happiness as well as goods -- Epilogue -- Index. |
| Record Nr. | UNINA-9910788152103321 |
|
Kotler Philip
|
||
| New York : , : AMACOM--American Management Association, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler
| Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | New York : , : AMACOM--American Management Association, , [2015] |
| Descrizione fisica | 1 online resource (278 p.) |
| Disciplina | 330.12/2 |
| Soggetto topico |
Capitalism
Capitalism - Social aspects Economic policy |
| ISBN | 0-8144-3646-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface: creating high performance capitalism -- The fourteen shortcomings of capitalism -- The persistent problem of poverty -- Growing income inequality -- Worker well-being -- Job creation in the face of growing automation -- The need for companies to cover their social costs -- The exploitation of the environment -- Business cycles and economic instability -- The focus on narrow self-interest -- Dealing with the debt burden and financial regulation -- How politics subverts economics -- Capitalism's short-term orientation -- Questionable marketing outputs -- Setting the right gdp growth rate -- Creating happiness as well as goods -- Epilogue -- Index. |
| Record Nr. | UNINA-9910820732103321 |
|
Kotler Philip
|
||
| New York : , : AMACOM--American Management Association, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
