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10 péchés mortels en marketing : symptômes et solutions / / Philip Kotler
10 péchés mortels en marketing : symptômes et solutions / / Philip Kotler
Autore Kotler Philip
Pubbl/distr/stampa Paris, [France] : , : Maxima, Laurent du Mesnil éditeur, , 2016
Descrizione fisica 1 online resource (80 pages)
Disciplina 658.8
Collana Master Class
Soggetto topico Marketing - Management
Soggetto genere / forma Electronic books.
ISBN 2-8188-0657-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Record Nr. UNINA-9910464985003321
Kotler Philip  
Paris, [France] : , : Maxima, Laurent du Mesnil éditeur, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler
Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler
Autore Kotler Philip
Pubbl/distr/stampa Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019]
Descrizione fisica 1 online resource (196 pages)
Disciplina 320.011
Soggetto topico Common good
Public interest
Social action
ISBN 979-82-16-04254-9
1-4408-7245-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
Record Nr. UNINA-9910793615903321
Kotler Philip  
Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler
Advancing the common good : strategies for business, governments, and nonprofits / / Philip Kotler
Autore Kotler Philip
Pubbl/distr/stampa Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019]
Descrizione fisica 1 online resource (196 pages)
Disciplina 320.011
Soggetto topico Common good
Public interest
Social action
ISBN 979-82-16-04254-9
1-4408-7245-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations do to advance the common good?
Record Nr. UNINA-9910822150603321
Kotler Philip  
Santa Barbara, California ; ; Denver, Colorado : , : Praeger, an imprint of ABC-CLIO, LLC, , [2019]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Chaotics [[electronic resource] ] : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione
Chaotics [[electronic resource] ] : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione
Autore Kotler Philip
Edizione [1st ed.]
Pubbl/distr/stampa New York, : American Management Association, c2009
Descrizione fisica 1 online resource (225 p.)
Disciplina 658
Altri autori (Persone) CaslioneJohn A
Soggetto topico Business cycles
Globalization
Management
Marketing
Soggetto genere / forma Electronic books.
ISBN 1-282-09130-1
9786612091308
0-8144-1524-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors
Record Nr. UNINA-9910454413403321
Kotler Philip  
New York, : American Management Association, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Chaotics [[electronic resource] ] : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione
Chaotics [[electronic resource] ] : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione
Autore Kotler Philip
Pubbl/distr/stampa New York, : American Management Association, c2009
Descrizione fisica 1 online resource (225 p.)
Disciplina 658
Altri autori (Persone) CaslioneJohn A
Soggetto topico Business cycles
Globalization
Management
Marketing
ISBN 1-282-09130-1
9786612091308
0-8144-1524-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors
Record Nr. UNINA-9910783097103321
Kotler Philip  
New York, : American Management Association, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Chaotics : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione
Chaotics : the business of managing and marketing in the age of turbulence / / Philip Kotler and John A. Caslione
Autore Kotler Philip
Edizione [1st ed.]
Pubbl/distr/stampa New York, : American Management Association, c2009
Descrizione fisica 1 online resource (225 p.)
Disciplina 658
Altri autori (Persone) CaslioneJohn A
Soggetto topico Business cycles
Globalization
Management
Marketing
ISBN 1-282-09130-1
9786612091308
0-8144-1524-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Preface; Introduction; 1 THE WORLD HAS ENTERED A NEW ECONOMIC STAGE: FROM NORMALITY TO TURBULENCE; 2 MANAGEMENT'S WRONG RESPONSES TO TURBULENCE NOW BECOME DANGEROUS; 3 THE CHAOTICS MODEL: MANAGING VULNERABILITY AND OPPORTUNITY; 4 DESIGNING MANAGEMENT SYSTEMS FOR RESILIENCE; 5 DESIGNING MARKETING SYSTEMS FOR RESILIENCE; 6 THRIVING IN THE AGE OF TURBULENCE: ACHIEVING BUSINESS ENTERPRISE SUSTAINABILITY; Notes; Index; About the Authors
Record Nr. UNINA-9910813708503321
Kotler Philip  
New York, : American Management Association, c2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler
Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler
Autore Kotler Philip
Edizione [First edition.]
Pubbl/distr/stampa New York : , : AMACOM--American Management Association, , [2015]
Descrizione fisica 1 online resource (278 p.)
Disciplina 330.12/2
Soggetto topico Capitalism
Capitalism - Social aspects
Economic policy
Soggetto genere / forma Electronic books.
ISBN 0-8144-3646-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface: creating high performance capitalism -- The fourteen shortcomings of capitalism -- The persistent problem of poverty -- Growing income inequality -- Worker well-being -- Job creation in the face of growing automation -- The need for companies to cover their social costs -- The exploitation of the environment -- Business cycles and economic instability -- The focus on narrow self-interest -- Dealing with the debt burden and financial regulation -- How politics subverts economics -- Capitalism's short-term orientation -- Questionable marketing outputs -- Setting the right gdp growth rate -- Creating happiness as well as goods -- Epilogue -- Index.
Record Nr. UNINA-9910463680003321
Kotler Philip  
New York : , : AMACOM--American Management Association, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler
Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler
Autore Kotler Philip
Pubbl/distr/stampa New York : , : AMACOM--American Management Association, , [2015]
Descrizione fisica 1 online resource (278 p.)
Disciplina 330.12/2
Soggetto topico Capitalism
Capitalism - Social aspects
Economic policy
ISBN 0-8144-3646-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface: creating high performance capitalism -- The fourteen shortcomings of capitalism -- The persistent problem of poverty -- Growing income inequality -- Worker well-being -- Job creation in the face of growing automation -- The need for companies to cover their social costs -- The exploitation of the environment -- Business cycles and economic instability -- The focus on narrow self-interest -- Dealing with the debt burden and financial regulation -- How politics subverts economics -- Capitalism's short-term orientation -- Questionable marketing outputs -- Setting the right gdp growth rate -- Creating happiness as well as goods -- Epilogue -- Index.
Record Nr. UNINA-9910788152103321
Kotler Philip  
New York : , : AMACOM--American Management Association, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler
Confronting capitalism : real solutions for a troubled economic system / / Philip Kotler
Autore Kotler Philip
Pubbl/distr/stampa New York : , : AMACOM--American Management Association, , [2015]
Descrizione fisica 1 online resource (278 p.)
Disciplina 330.12/2
Soggetto topico Capitalism
Capitalism - Social aspects
Economic policy
ISBN 0-8144-3646-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Preface: creating high performance capitalism -- The fourteen shortcomings of capitalism -- The persistent problem of poverty -- Growing income inequality -- Worker well-being -- Job creation in the face of growing automation -- The need for companies to cover their social costs -- The exploitation of the environment -- Business cycles and economic instability -- The focus on narrow self-interest -- Dealing with the debt burden and financial regulation -- How politics subverts economics -- Capitalism's short-term orientation -- Questionable marketing outputs -- Setting the right gdp growth rate -- Creating happiness as well as goods -- Epilogue -- Index.
Record Nr. UNINA-9910820732103321
Kotler Philip  
New York : , : AMACOM--American Management Association, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
A framework for marketing management / / Philip Kotler and Kevin Keller
A framework for marketing management / / Philip Kotler and Kevin Keller
Autore Kotler Philip
Edizione [Sixth edition, Global edition.]
Pubbl/distr/stampa Boston : , : Pearson, , [2016]
Descrizione fisica 1 online resource (344 pages)
Disciplina 658.8
Collana Always Learning
Soggetto topico Marketing - Management
Marketing - Management - Computer simulation
ISBN 1-292-09315-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910154953703321
Kotler Philip  
Boston : , : Pearson, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui