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The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910464963803321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910786766003321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The definitive book of branding / / edited by Kartikeya Kompella
| The definitive book of branding / / edited by Kartikeya Kompella |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (433 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Globalization - Economic aspects |
| ISBN |
93-5150-430-1
93-5150-104-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 - The Essence of Positioning; 2 - Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 - The Power of Words and Stories; 4 - All Together Now: The New andVital Strategy of "Community"; 5 - What It Really Means to Be a Challenger in Today's World; 6 - Building Brand Authenticity; 7 - The Most Important Brand Question: How Does It Make Them Feel?; 8 - Brands and Innovation; 9 - Branding with a Cause; Section 3: Branding beyond Marketing
10 - Living the Brand11 - Employer Brand Management; 12 - Global Branding: Strategy, Creativity, and Leadership; 13 - Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 - Co-branding; 15 - The Guide to Co-creation; Section 5: Building Brands on Belief; 16 - What Chatterjee Said: Designing Brands from the Inside Out; 17 - Passion Brands: The Extraordinary Power of Brand Belief; 18 - Lovemarks in the Age of Now; About the Editor and Contributors; Index |
| Record Nr. | UNINA-9910820595203321 |
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing Wisdom / / edited by Kartikeya Kompella
| Marketing Wisdom / / edited by Kartikeya Kompella |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (179 pages) |
| Disciplina | 658.84 |
| Collana | Management for Professionals |
| Soggetto topico |
Internet marketing
Marketing research Public relations Customer relations—Management Industrial management Online Marketing/Social Media Market Research/Competitive Intelligence Corporate Communication/Public Relations Customer Relationship Management Media Management |
| ISBN | 981-10-7724-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Extreme Trust: The Competitive Necessity of Proactive Trustworthiness -- Net Promoter Score and its Successful Application -- Focus on ROE (Return on Empathy) to Increase ROI -- Marketing With Meaning -- Hidden in Plain Sight -- The 4 A’s of Marketing -- The 10 Principles Behind Great Great Customer Experiences -- Who Do You Want Your Customers To Become -- Stories Make The Difference -- Marketing 3.0: From Products to Customers to the Human Spirit -- Service Innovation – A Jobs To Be Done Guide. |
| Record Nr. | UNINA-9910337798203321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||