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Business development : processes, methods and tools / / Andreas Kohne
| Business development : processes, methods and tools / / Andreas Kohne |
| Autore | Kohne Andreas |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer Vieweg, , [2023] |
| Descrizione fisica | 1 online resource (165 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations
Marketing - Management Strategic planning |
| ISBN |
9783658388447
9783658388430 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910633933603321 |
Kohne Andreas
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| Wiesbaden, Germany : , : Springer Vieweg, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business development : processes, methods and tools / / Andreas Kohne
| Business development : processes, methods and tools / / Andreas Kohne |
| Autore | Kohne Andreas |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer Vieweg, , [2023] |
| Descrizione fisica | 1 online resource (165 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations
Marketing - Management Strategic planning |
| ISBN |
9783658388447
9783658388430 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996546843703316 |
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Kohne Andreas
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| Wiesbaden, Germany : , : Springer Vieweg, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Business Development : Customer-oriented Business Development for successful companies / / by Andreas Kohne
| Business Development : Customer-oriented Business Development for successful companies / / by Andreas Kohne |
| Autore | Kohne Andreas |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2019 |
| Descrizione fisica | 1 online resource (IX, 110 p. 12 illus., 8 illus. in color.) |
| Disciplina | 004 |
| Soggetto topico |
Computers
Information technology Business—Data processing Management Marketing Sales management Computing Milieux Information Systems and Communication Service IT in Business Sales/Distribution |
| ISBN | 3-658-24726-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Business Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources.-Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development. |
| Record Nr. | UNINA-9910337579203321 |
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Kohne Andreas
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Development : Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen / / von Andreas Kohne
| Business Development : Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen / / von Andreas Kohne |
| Autore | Kohne Andreas |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 |
| Descrizione fisica | 1 online resource (IX, 115 S. 10 Abb.) |
| Disciplina | 004 |
| Soggetto topico |
Computers
Information technology Business—Data processing Management Computing Milieux IT in Business |
| ISBN | 3-658-13683-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Business Development: Rolle, Rollenprofil, Geschäftseinheit, Prozess -- Portfoliostruktur, -management und -lebenszyklus -- Ressourcen -- Zielmarkt -- Marktbearbeitungsstrategie -- Fallstudie. |
| Record Nr. | UNINA-9910483283503321 |
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Kohne Andreas
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Hackathons : from idea to successful implementation / / Andreas Kohne, Volker Wehmeier
| Hackathons : from idea to successful implementation / / Andreas Kohne, Volker Wehmeier |
| Autore | Kohne Andreas |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2020] |
| Descrizione fisica | 1 online resource (XI, 106 p. 10 illus., 2 illus. in color.) |
| Disciplina | 338.47004 |
| Soggetto topico | Software engineering |
| ISBN | 3-030-58839-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Basics -- 2. Preparation -- 3. Operation -- 4. Follow-Up -- 5. Participant View -- 6. Criticism -- 7. Summary -- 8. Outlook -- 9. Quotations -- 10. Checklists. |
| Record Nr. | UNINA-9910447243703321 |
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Kohne Andreas
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| Cham, Switzerland : , : Springer, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Hackathons : from idea to successful implementation / / Andreas Kohne, Volker Wehmeier
| Hackathons : from idea to successful implementation / / Andreas Kohne, Volker Wehmeier |
| Autore | Kohne Andreas |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2020] |
| Descrizione fisica | 1 online resource (XI, 106 p. 10 illus., 2 illus. in color.) |
| Disciplina | 338.47004 |
| Soggetto topico | Software engineering |
| ISBN | 3-030-58839-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Basics -- 2. Preparation -- 3. Operation -- 4. Follow-Up -- 5. Participant View -- 6. Criticism -- 7. Summary -- 8. Outlook -- 9. Quotations -- 10. Checklists. |
| Record Nr. | UNISA-996465459603316 |
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Kohne Andreas
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| Cham, Switzerland : , : Springer, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Die IT-Fabrik : Der Weg zum automatisierten IT-Betrieb / / von Andreas Kohne, Helmut Elschner, Kai-Uwe Winter, Ludger Koslowski, Philipp Kleinmanns, Stefan Dellbrügge, Ulrich Pöhler
| Die IT-Fabrik : Der Weg zum automatisierten IT-Betrieb / / von Andreas Kohne, Helmut Elschner, Kai-Uwe Winter, Ludger Koslowski, Philipp Kleinmanns, Stefan Dellbrügge, Ulrich Pöhler |
| Autore | Kohne Andreas |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 |
| Descrizione fisica | 1 online resource (XIII, 66 S. 12 Abb.) |
| Disciplina | 004.0684 |
| Soggetto topico |
Software engineering
Computers Information technology Business—Data processing Software Engineering/Programming and Operating Systems Information Systems and Communication Service IT in Business Computing Milieux |
| ISBN | 3-658-15931-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910483735003321 |
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Kohne Andreas
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing and Sales in the Metaverse : Understanding and Profiting from the Metaverse: an Introduction for Businesses
| Marketing and Sales in the Metaverse : Understanding and Profiting from the Metaverse: an Introduction for Businesses |
| Autore | Kohne Andreas |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden GmbH, , 2024 |
| Descrizione fisica | 1 online resource (84 pages) |
| Altri autori (Persone) | KomorRalf H |
| Soggetto topico |
Metaverse
Marketing |
| ISBN |
9783658459703
3658459700 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword Sebastian Klöß, Bitkom -- Geleitwort Björn Radde, T-Systems -- Preface -- Contents -- About the Authors -- 1 Introduction -- References -- 2 Basics -- 2.1 Technology -- 2.2 Immersion -- 2.3 Timeline -- 2.4 Definition -- 2.5 Web 3.0 -- 2.6 Areas of Application and Uses -- References -- 3 Why We Are Not Yet in the Metaverse -- References -- 4 Why It’s Still Worthwhile to Engage with the Metaverse Today -- References -- 5 Impact of the Metaverse on Sales and Marketing -- 5.1 Change in Consumer Behavior -- 5.2 MetaSales: New Sales Channels and Marketing Opportunities -- 5.2.1 A Thriving Service Business -- 5.2.2 Training and Education in the Virtual Space -- 5.2.3 Personalized Product Configuration -- 5.2.4 Generative Spaces -- 5.2.5 Spatial Computing -- 5.2.6 Meta Humans/Social Avatars -- 5.2.7 Virtual Influencer -- 5.2.8 Brand Perception |
| Record Nr. | UNINA-9910903798603321 |
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Kohne Andreas
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| Wiesbaden : , : Springer Fachmedien Wiesbaden GmbH, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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