| Autore |
Koch Richard
|
| Edizione | [Fourth edition.] |
| Pubbl/distr/stampa |
Harlow, England : , : Financial Times Prentice Hall, , [2011]
|
| Descrizione fisica |
1 online resource (393 pages) : illustrations
|
| Disciplina |
658.4/012
|
| Collana |
Financial times guides
|
| Soggetto topico |
Strategic planning
|
| ISBN |
0-273-74550-6
1-283-17340-9
9786613173409
0-273-74549-2
|
| Formato |
Materiale a stampa  |
| Livello bibliografico |
Monografia |
| Lingua di pubblicazione |
eng
|
| Nota di contenuto |
Cover -- Praise for The Financial Times Guide to Strategy -- About the author -- Contents -- Foreword by Professor Andrew Campbell -- Preface to the fourth edition -- Acknowledgements -- Introduction -- The use and abuse of strategy -- A brief history of strategy -- Swings in strategic thinking: seven phases -- What's new and useful in strategy? -- Towards a synthesis -- From quick and dirty strategy to nearly perfect strategy -- Part 1 Business Unit Strategy A do-it-yourself guide -- Overview -- What businesses are you in? -- Where do you make the money? -- How good are your competitive positions? -- What skills and capabilities underpin your success? -- Is this a good industry to be in? -- What do the customers think? -- What about the competitors? -- How do you raise profits quickly? -- How do you build long term value? -- Conclusion -- Additional note on the theory of Business Unit Strategy -- Part 2 Corporate Strategy -- The joy of Corporate Strategy -- An ecological view of Corporate Strategy -- Five dimensions of Corporate Strategy -- The strange power of the 35 word strategy -- Conclusion -- Part 3 Strategic Thinkers -- Part 4 Strategic ideas - concepts, tools and techniques -- Notes -- Index.
|
| Record Nr. | UNINA-9910151658803321 |
Info
The Financial Times guide to strategy : how to create, pursue and deliver a winning strategy / / Richard Koch
