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An investigation on contemporary consumer resistance [[electronic resource] ] : how Web 2.0 makes consumers powerful / / Martin König
| An investigation on contemporary consumer resistance [[electronic resource] ] : how Web 2.0 makes consumers powerful / / Martin König |
| Autore | König Martin |
| Pubbl/distr/stampa | Hamburg, : Diplomica Verlag, 2012 |
| Descrizione fisica | 1 online resource (112 p.) |
| Disciplina | 659.1019 |
| Soggetto topico |
Consumer behavior
Consumers - Effect of technolgical behaviors on - Research |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8428-2828-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful; Table of contents; Abstract; Introduction; 1. The era of postmodernism: blessing and curse for consumers; 1.1 In favour of the consumer - from universalism to individualism; 1.1.1 Liberation from cultural authorities; 1.1.2 Postmodernism - the extension or improvement of modernism; 1.2 Characteristics of postmodernism; 1.3. Postmodern consumer culture - blessing or curse?; 1.3.1 Postmodernism - a new era of consumption begins; 1.3.2 Postmodernism - an increasing burden for consumers
2. A conceptualization of resistance2.1 What people resist against - how consumers' patience is strained; 2.2 What makes consumers finally become active?; 2.3 Enough is enough - how to resist ruthless business practices; 3. Immersion in the online world - new opportunities for consumers; 3.1. Deeper insights into the term "Internet"; 3.1.1 How everything began - from a military project to the WWW; 3.1.2 The Internet and its revolutionary development; 3.2 A new type of consumer is born; 3.2.1 Web 2.0 technologies - powerful tools; 3.2.2 Anti-brand sites - a contribution to keep others informed 4. Empirical studies - How it looks in reality4.1 Findings on anti-brand sites; 4.2 Consumer behavior in the times of Web 2.0; Conclusion; Attachment; Bibliography; Monographies and Articles:; Internet Sources:; Author's Profile |
| Record Nr. | UNINA-9910461947003321 |
König Martin
|
||
| Hamburg, : Diplomica Verlag, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
An investigation on contemporary consumer resistance [[electronic resource] ] : how Web 2.0 makes consumers powerful / / Martin König
| An investigation on contemporary consumer resistance [[electronic resource] ] : how Web 2.0 makes consumers powerful / / Martin König |
| Autore | König Martin |
| Pubbl/distr/stampa | Hamburg, : Diplomica Verlag, 2012 |
| Descrizione fisica | 1 online resource (112 p.) |
| Disciplina | 659.1019 |
| Soggetto topico |
Consumer behavior
Consumers - Effect of technolgical behaviors on - Research |
| ISBN | 3-8428-2828-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
An Investigation on Contemporary Consumer Resistance: How Web 2.0 Makes Consumers Powerful; Table of contents; Abstract; Introduction; 1. The era of postmodernism: blessing and curse for consumers; 1.1 In favour of the consumer - from universalism to individualism; 1.1.1 Liberation from cultural authorities; 1.1.2 Postmodernism - the extension or improvement of modernism; 1.2 Characteristics of postmodernism; 1.3. Postmodern consumer culture - blessing or curse?; 1.3.1 Postmodernism - a new era of consumption begins; 1.3.2 Postmodernism - an increasing burden for consumers
2. A conceptualization of resistance2.1 What people resist against - how consumers' patience is strained; 2.2 What makes consumers finally become active?; 2.3 Enough is enough - how to resist ruthless business practices; 3. Immersion in the online world - new opportunities for consumers; 3.1. Deeper insights into the term "Internet"; 3.1.1 How everything began - from a military project to the WWW; 3.1.2 The Internet and its revolutionary development; 3.2 A new type of consumer is born; 3.2.1 Web 2.0 technologies - powerful tools; 3.2.2 Anti-brand sites - a contribution to keep others informed 4. Empirical studies - How it looks in reality4.1 Findings on anti-brand sites; 4.2 Consumer behavior in the times of Web 2.0; Conclusion; Attachment; Bibliography; Monographies and Articles:; Internet Sources:; Author's Profile |
| Record Nr. | UNINA-9910785825803321 |
|
König Martin
|
||
| Hamburg, : Diplomica Verlag, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||