Challenges for the trade in central and southeast Europe / / edited by Sanda Renko and Blazenka Knezevic |
Edizione | [First edition.] |
Pubbl/distr/stampa | Bingley, United Kingdom : , : Emerald, , 2013 |
Descrizione fisica | 1 online resource (186 p.) |
Disciplina |
382.09
382.094 |
Altri autori (Persone) |
KnezevicBlazenka
RenkoSanda |
Collana | International business & management |
Soggetto topico | International trade |
Soggetto genere / forma | Electronic books. |
ISBN | 1-78190-833-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Front Cover; Challenges for the Trade of Central and Southeast Europe; Copyright Page; Contents; List of Contributors; About the Authors; Preface; 1. Internationalization of Retail in Poland and Croatia; 1.1. Introduction; 1.2. Retail Internationalization and its Drivers; 1.3. Impact of Retail Internationalization on Host Market; 1.4. Comparison of Retail Internationalization in Poland and Croatia; 1.5. Conclusion; References; 2. Interaction of Trade Activities Between Selected Southeast European Countries; 2.1. Introduction; 2.2. Literature Review; 2.3. Methodology; 2.4. Findings
2.5. ConclusionReferences; 3. Trade in Terms of Ecological Economics; 3.1. Introduction; 3.2. Trade Competitiveness Based on Quality; 3.3. Marketing Strategy for Quality in Trade - New Model of Brand Creation; 3.4. Interdependence of Trade and Ecology; 3.5. Environmental Management and Sustainability in Central and Eastern Europe (CEE); 3.6. Aesthetization of Management System by Quality in Trade; 3.7. Globally Oriented Consumer; 3.8. Conclusion; References; 4. The Role of Retailers in Developing a Healthy Lifestyle in Poland; 4.1. Introduction 4.2. Changes in Lifestyles and Their Consequences4.3. The Role of Retailers in Support of a Healthy Lifestyle; 4.4. Tendencies of Retail Sector Development in Poland; 4.5. The Health & Wellness Market as a Challenge for Retailers; 4.6. Conclusion; 4.7. Final Remarks; References; 5. Socially Responsible Marketing in Creating Value for Customers in the Polish Market; 5.1. Introduction; 5.2. Competitive Advantage of Modern Companies; 5.3. Sources of Value for Customers; 5.4. The Changing Role of Marketing Toward Social Responsibility 5.5. The Role of Socially Responsible Marketing in the Creation Process of Value for Customer5.6. SRM in the Creation Process of Value for Customers - Results of Qualitative Research; 5.7. Conclusion; References; 6. Control of Mergers in Grocery Retail Market in Croatia; 6.1. Introduction; 6.2. Merger Control Rules in Croatia; 6.3. Defining the Relevant Market; 6.4. Substantive Merger Assessment; 6.5. Remedies in Merger Cases; 6.6. Conclusion; References; 7. Shoppers' Perceptions of Retail Agglomeration Characteristics in Zagreb Region; 7.1. Introduction 7.2. Literature Review and Hypotheses Development7.3. Methodology; 7.4. Results; 7.5. Conclusion; References; Appendix: Questionnaire Used in the Survey; 8. Effects of Risk-Related Purchasing Factors on Private Label Quality Perceptions in Bosnia and Herzegovina; 8.1. Introduction; 8.2. Theoretical Background of the Research; 8.3. Literature Review; 8.4. Research Methodology; 8.5. Results; 8.6. Conclusion; References; 9. Challenges of E-Retailing: Impulsive Buying Behaviour; 9.1. Introduction; 9.2. Impulsive Buying Behaviour; 9.3. Impulsive Buying in Online Environment 9.4. Dataset and Methodology |
Record Nr. | UNINA-9910453499403321 |
Bingley, United Kingdom : , : Emerald, , 2013 | ||
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Lo trovi qui: Univ. Federico II | ||
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Challenges for the trade in central and southeast Europe [[electronic resource] /] / edited by Sanda Renko, Blazenka Knezevic |
Edizione | [First edition.] |
Pubbl/distr/stampa | Bingley, United Kingdom : , : Emerald, , 2013 |
Descrizione fisica | 1 online resource (186 p.) |
Disciplina |
382.09
382.094 |
Altri autori (Persone) |
RenkoSanda
KnezevicBlazenka |
Collana | International business and management |
Soggetto topico |
Business & Economics - International - General
Social Science - Developing Countries International business Business & management |
ISBN | 1-78190-833-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ch. 1. Internationalization of retail in Poland and Croatia / Blazenka Knezevic, Marek Szarucki -- ch. 2 Interaction of trade activities between selected southeast European countries / Sanda Renko -- ch. 3. Trade in terms of ecological economics / Sreten Cuzovic, Svetlana Sokolov Mladenovic -- ch. 4. The role of retailers in developing a healthy lifestyle in Poland / Grazyna Smigielska -- ch. 5. Socially responsible marketing in creating value for customers in the Polish market / Edyta Rudawska -- ch. 6. Control of mergers in grocery retail market in Croatia / Jasminka Pecotic Kaufman -- ch. 7. Shoppers perceptions of retail agglomeration characteristics in Zagreb region / Ivan-Damir Anic, Milivoj Markovic, Nikola Knego -- ch. 8. Effects of risk-related purchasing factors on private label quality perceptions in Bosnia and Herzegovina / Adi Alic, Emir Agic, Almir Pestek -- ch. 9. Challenges of e-retailing : impulsive buying behaviour / Katija Vojvodic, Matea Matic. |
Record Nr. | UNINA-9910790800703321 |
Bingley, United Kingdom : , : Emerald, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Challenges for the trade in central and southeast Europe / / edited by Sanda Renko, Blazenka Knezevic |
Edizione | [First edition.] |
Pubbl/distr/stampa | Bingley, United Kingdom : , : Emerald, , 2013 |
Descrizione fisica | 1 online resource (186 p.) |
Disciplina |
382.09
382.094 |
Altri autori (Persone) |
RenkoSanda
KnezevicBlazenka |
Collana | International business and management |
Soggetto topico |
Business & Economics - International - General
Social Science - Developing Countries International business Business & management |
ISBN | 1-78190-833-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | ch. 1. Internationalization of retail in Poland and Croatia / Blazenka Knezevic, Marek Szarucki -- ch. 2 Interaction of trade activities between selected southeast European countries / Sanda Renko -- ch. 3. Trade in terms of ecological economics / Sreten Cuzovic, Svetlana Sokolov Mladenovic -- ch. 4. The role of retailers in developing a healthy lifestyle in Poland / Grazyna Smigielska -- ch. 5. Socially responsible marketing in creating value for customers in the Polish market / Edyta Rudawska -- ch. 6. Control of mergers in grocery retail market in Croatia / Jasminka Pecotic Kaufman -- ch. 7. Shoppers perceptions of retail agglomeration characteristics in Zagreb region / Ivan-Damir Anic, Milivoj Markovic, Nikola Knego -- ch. 8. Effects of risk-related purchasing factors on private label quality perceptions in Bosnia and Herzegovina / Adi Alic, Emir Agic, Almir Pestek -- ch. 9. Challenges of e-retailing : impulsive buying behaviour / Katija Vojvodic, Matea Matic. |
Record Nr. | UNINA-9910828148503321 |
Bingley, United Kingdom : , : Emerald, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|