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Behavioural targeting [[electronic resource] ] : an online analysis for efficient media planning? / / Alice Klever
| Behavioural targeting [[electronic resource] ] : an online analysis for efficient media planning? / / Alice Klever |
| Autore | Klever Alice |
| Pubbl/distr/stampa | Hamburg [Germany], : Diplomica Verlag, 2009 |
| Descrizione fisica | 1 online resource (79 p.) |
| Disciplina | 616.0472 |
| Soggetto topico | Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-8366-2405-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Behavioural Targeting: An Online Analysis for Efficient Media Planning?; Table of Contents; Introduction; 2. Media planning; 3. Online as advertising medium; 4. Targeting Online; 5. Behavioural Targeting; 6. Current state of affairs in BT; 7. Summary and final remark; 8. Bibliography |
| Record Nr. | UNINA-9910458938303321 |
Klever Alice
|
||
| Hamburg [Germany], : Diplomica Verlag, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioural targeting [[electronic resource] ] : an online analysis for efficient media planning? / / Alice Klever
| Behavioural targeting [[electronic resource] ] : an online analysis for efficient media planning? / / Alice Klever |
| Autore | Klever Alice |
| Pubbl/distr/stampa | Hamburg [Germany], : Diplomica Verlag, 2009 |
| Descrizione fisica | 1 online resource (79 p.) |
| Disciplina | 616.0472 |
| Soggetto topico | Internet marketing |
| ISBN | 3-8366-2405-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Behavioural Targeting: An Online Analysis for Efficient Media Planning?; Table of Contents; Introduction; 2. Media planning; 3. Online as advertising medium; 4. Targeting Online; 5. Behavioural Targeting; 6. Current state of affairs in BT; 7. Summary and final remark; 8. Bibliography |
| Record Nr. | UNINA-9910785389803321 |
|
Klever Alice
|
||
| Hamburg [Germany], : Diplomica Verlag, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioural targeting [[electronic resource] ] : an online analysis for efficient media planning? / / Alice Klever
| Behavioural targeting [[electronic resource] ] : an online analysis for efficient media planning? / / Alice Klever |
| Autore | Klever Alice |
| Pubbl/distr/stampa | Hamburg [Germany], : Diplomica Verlag, 2009 |
| Descrizione fisica | 1 online resource (79 p.) |
| Disciplina | 616.0472 |
| Soggetto topico | Internet marketing |
| ISBN | 3-8366-2405-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Behavioural Targeting: An Online Analysis for Efficient Media Planning?; Table of Contents; Introduction; 2. Media planning; 3. Online as advertising medium; 4. Targeting Online; 5. Behavioural Targeting; 6. Current state of affairs in BT; 7. Summary and final remark; 8. Bibliography |
| Record Nr. | UNINA-9910807189603321 |
|
Klever Alice
|
||
| Hamburg [Germany], : Diplomica Verlag, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||