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Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress / / edited by Robert L. King
| Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress / / edited by Robert L. King |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (176 p.) |
| Disciplina |
330
658.4092 658.8 658.81 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Leadership Sales management Business Strategy/Leadership Sales/Distribution |
| ISBN | 3-319-17392-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword -- Plenary Session -- Issues in Methodology -- Consumer Behavior,- Minorities and Advertising and Promotion -- Minority Enterprises. |
| Record Nr. | UNINA-9910298468803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Minority Marketing: Research Perspectives for the 1990s : Proceedings of the 1993 Minority Marketing Congress / / edited by Robert L. King
| Minority Marketing: Research Perspectives for the 1990s : Proceedings of the 1993 Minority Marketing Congress / / edited by Robert L. King |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (126 p.) |
| Disciplina |
330
658.4092 658.8 658.81 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Leadership Sales management Business Strategy/Leadership Sales/Distribution |
| ISBN | 3-319-17386-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation -- An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers -- Initial Impressions in the Retail Buyer-Seller Dyad -- The Effects of Ethnicity and Income on the Reported Importance of Selected Retail Store Evaluative Criteria -- Promoting to Minorities -- Media Usage and the Buying Behavior of Hispanics -- The Impact of Promotional Offers on the African American Customer -- Uptown Cigarettes -- An Empirical Investigation of the Impact of Viewers’ Race on their Association of Celebrities in Television Advertising -- An Analysis of Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans and Hispanics Since the Late 1970s -- The Effect of Ethnic Acculturation on Advertising Perceptions -- Segmenting the Asian American Consumer Market -- Marketing Strategies for Asian-Americans -- Three Additional Factors of Native, American Purchase Behavior -- An Examination of the Ethical Dispensation of Health Care in the United States -- Employment Status as a Basis of Segmentation of Female Consumers’ Adaptive Shopping Behavior -- Societal Influences on Schematic Processing in the Service Encounter -- Marketing Credit/Mortgage Services in Under Served Markets -- Business Social Responsibility -- Trends and Strategies in the Marketing of Corporate Image and Identify in a Politically-Conscious South Africa. |
| Record Nr. | UNINA-9910298468703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference / / edited by Robert L. King
| Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference / / edited by Robert L. King |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 |
| Descrizione fisica | 1 online resource (407 p.) |
| Disciplina |
330
658.4092 658.8 658.81 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Leadership Sales management Business Strategy/Leadership Sales/Distribution |
| ISBN | 3-319-17049-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Buyer Behavior -- Channel Management -- International Marketing -- Marketing Education -- Marketing of Services -- Minority Marketing -- Product Pricing Management -- Promotion Management -- Research Methodology. |
| Record Nr. | UNINA-9910298520203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Venous Interventional Radiology / / by: Findeiss, Laura K.
| Venous Interventional Radiology / / by: Findeiss, Laura K. |
| Autore | Bailey Christopher R |
| Pubbl/distr/stampa | New York, New York : , : Thieme, , [2020] |
| Descrizione fisica | 1 online resource (xiv, 157 pages) : illustrations |
| Disciplina | 617.05 |
| Soggetto topico | Interventional radiology |
| ISBN |
1-63853-168-4
1-62623-274-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Venous Anatomy and Physiology and Epidemiology of Venous Disorders / Kathleen Hamrick and Laura K. Findeiss -- Thromboembolism / Matthew Rondina and Hanadi Farrukh -- Cerebral Venous Thrombosis / Nitish Dhingra and Kieran Murphy -- Acute Deep Venous Thrombosis: Sporadic and Compressive / Kyle Cooper, Minhaj S. Khaja, and Bill Majdalany -- Pulmonary Embolism / Akhilesh Sista and Ron Winkour -- Inferior Vena Cava Filters / Robert King and Matthew Johnson -- Chronic Venous Occlusive Disease / Deepak Sudheendra -- Peripheral Venous Insufficiency / Mary Costantino -- Vascular Access / Todd Hoffman, Laura K. Findeiss and Gordon McLennan -- Pelvic and Gonadal Venous Reflux / Douglas A. Murrey, Bill S. Majdalany, and Minhaj S.Khaja -- Portal and Mesenteric Venous Disorders / Hector Ferral and Maria del Pilar Bayona Milano -- Venous Anomalies and Syndromes: Classifications, Evaluation, and treatment / Christopher R. Bailey, Scott R. Shuldiner, and Clifford Weiss. |
| Record Nr. | UNINA-9910794268203321 |
Bailey Christopher R
|
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| New York, New York : , : Thieme, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Venous interventional radiology / / Laura K. Findeiss
| Venous interventional radiology / / Laura K. Findeiss |
| Pubbl/distr/stampa | New York : , : Thieme, , [2020] |
| Descrizione fisica | 1 online resource (xiv, 157 pages) : illustrations |
| Disciplina | 617.05 |
| Soggetto topico |
Interventional radiology
Blood-vessels - Diseases - Treatment Veins - Diseases - Treatment |
| ISBN |
1-63853-168-4
1-62623-274-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Venous Anatomy and Physiology and Epidemiology of Venous Disorders / Kathleen Hamrick and Laura K. Findeiss -- Thromboembolism / Matthew Rondina and Hanadi Farrukh -- Cerebral Venous Thrombosis / Nitish Dhingra and Kieran Murphy -- Acute Deep Venous Thrombosis: Sporadic and Compressive / Kyle Cooper, Minhaj S. Khaja, and Bill Majdalany -- Pulmonary Embolism / Akhilesh Sista and Ron Winkour -- Inferior Vena Cava Filters / Robert King and Matthew Johnson -- Chronic Venous Occlusive Disease / Deepak Sudheendra -- Peripheral Venous Insufficiency / Mary Costantino -- Vascular Access / Todd Hoffman, Laura K. Findeiss and Gordon McLennan -- Pelvic and Gonadal Venous Reflux / Douglas A. Murrey, Bill S. Majdalany, and Minhaj S.Khaja -- Portal and Mesenteric Venous Disorders / Hector Ferral and Maria del Pilar Bayona Milano -- Venous Anomalies and Syndromes: Classifications, Evaluation, and treatment / Christopher R. Bailey, Scott R. Shuldiner, and Clifford Weiss. |
| Record Nr. | UNINA-9910814022603321 |
| New York : , : Thieme, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||