The law of reputation and brands in the Asia Pacific / / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson [[electronic resource]] |
Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2012 |
Descrizione fisica | 1 online resource (xvi, 279 pages) : digital, PDF file(s) |
Disciplina | 346.04/8 |
Collana | Cambridge intellectual property and information law |
Soggetto topico |
Brand name products - Law and legislation - Asia
Brand name products - Law and legislation - Pacific Area Reputation (Law) Libel and slander Names, Personal - Law and legislation |
ISBN |
1-139-33441-7
1-107-23076-4 1-139-08460-7 1-280-39415-3 1-139-33785-8 9786613572073 1-139-34030-1 1-139-34188-X 1-139-33698-3 1-139-33872-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | What is the value of a brand to a firm? / Don O'Sullivan, Kwanghui Lim, and Janice Luck -- The social benefits and costs of trade marks and brands / Christine Greenhalgh -- Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan -- No personality rights for pop stars in Hong Kong? / Peter K. Yu -- Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon -- Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon -- Reproduction rights in US trade mark law / Graeme W. Austin -- From magic charms to symbols of wealth : well-known trade marks in Indonesia / Christoph Antons -- Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney -- The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster -- The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson -- Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart -- Branding traditional peoples' traditional knowledge / Susy Frankel. |
Altri titoli varianti | The Law of Reputation & Brands in the Asia Pacific |
Record Nr. | UNINA-9910461605803321 |
Cambridge : , : Cambridge University Press, , 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
The law of reputation and brands in the Asia Pacific / / edited by Andrew T. Kenyon, Ng-Loy Wee Loon and Megan Richardson [[electronic resource]] |
Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2012 |
Descrizione fisica | 1 online resource (xvi, 279 pages) : digital, PDF file(s) |
Disciplina | 346.04/8 |
Collana | Cambridge intellectual property and information law |
Soggetto topico |
Brand name products - Law and legislation - Asia
Brand name products - Law and legislation - Pacific Area Reputation (Law) Libel and slander Names, Personal - Law and legislation |
ISBN |
1-139-33441-7
1-107-23076-4 1-139-08460-7 1-280-39415-3 1-139-33785-8 9786613572073 1-139-34030-1 1-139-34188-X 1-139-33698-3 1-139-33872-2 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | What is the value of a brand to a firm? / Don O'Sullivan, Kwanghui Lim, and Janice Luck -- The social benefits and costs of trade marks and brands / Christine Greenhalgh -- Legal and cultural approaches to the protection of the contemporary celebrity brand in the Asia Pacific region / David Tan -- No personality rights for pop stars in Hong Kong? / Peter K. Yu -- Fashioning personality rights in Australia / Megan Richardson and Andrew T. Kenyon -- Protection of reputation in the trade mark and copyright laws of Malaysia and Singapore : divergence and a cultural exploration / Khaw Lake Tee, Tay Pek San, and Ng-Loy Wee Loon -- Reproduction rights in US trade mark law / Graeme W. Austin -- From magic charms to symbols of wealth : well-known trade marks in Indonesia / Christoph Antons -- Names as brands : moral rights and the 'unreasonable' pseudonym in Australia / Elizabeth Adeney -- The use of survey evidence in Australian trade mark and passing off cases / Vicki Huang, Kimberlee Weatherall, and Elizabeth Webster -- The place of expert evidence in unfair competition cases : the Australian experience / Sam Ricketson -- Geographical indications : Europe's strange chimera or developing countries' champion? / Melissa de Zwart -- Branding traditional peoples' traditional knowledge / Susy Frankel. |
Altri titoli varianti | The Law of Reputation & Brands in the Asia Pacific |
Record Nr. | UNINA-9910790272403321 |
Cambridge : , : Cambridge University Press, , 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|