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Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher
| Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher |
| Autore | Kelleher Tom (Tom A.) |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2007 |
| Descrizione fisica | 1 online resource (185 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Public relations - Computer network resources
Public relations - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-2587-7
1-4522-2255-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the Author |
| Record Nr. | UNINA-9910480415903321 |
Kelleher Tom (Tom A.)
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher
| Public relations online [[electronic resource] ] : lasting concepts for changing media / / Tom Kelleher |
| Autore | Kelleher Tom (Tom A.) |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2007 |
| Descrizione fisica | 1 online resource (xv, 161 p.) |
| Disciplina | 659.202854678 |
| Soggetto topico |
Public relations - Data processing
Public relations - Computer network resources |
| ISBN |
1-4522-2587-7
1-4522-2255-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Brief Contents; Contents; Preface; 1 - Interactive Public Relations; 2 - Systems Everywhere; 3 - Server-Side Public Relations; 4 - Peer-to-Peer Public Relations; 5 - Relationships; 6 - News-Driven Relationships; 7 - Commerce-Driven Relationships; 8 - Issue-Driven Relationships; 9 - Managing Public Relations in Real Time; 10 - Applied Research and Evaluation; Index; About the Author |
| Record Nr. | UNINA-9910791708603321 |
|
Kelleher Tom (Tom A.)
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||