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Strategic Innovative Marketing : 4th IC-SIM, Mykonos, Greece 2015 / / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras
| Strategic Innovative Marketing : 4th IC-SIM, Mykonos, Greece 2015 / / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXXVI, 764 p. 100 illus., 60 illus. in color.) |
| Disciplina | 658.4038011 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Business information services
Marketing Application software IT in Business Computer and Information Systems Applications Màrqueting Tecnologia de la informació Empreses Processament de dades |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-33865-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface: Proceedings of the 4th International Conference on Strategic Innovative Marketing (IC-SIM 2015) -- Part I: 2nd Symposium on Transportation Marketing: Trends and Future Directions -- Ambient Media in the View of the General Public and Their Relation to This Communication Form -- Generation Y Marketing – The Path to Achievement of Successful Marketing Results Among the Young Generation -- Blueprinting an Event & Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small Scale Sport Event -- The Role of Gender in the Construction of Self Through Fashion Brands -- Bologna Tools to Promote Skills and Competences in Higher Education: The Greek Context -- Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector -- Part II: 5th Symposium on Management Challenges (IANOS): Crisis Kills or Links? -- Knowledge Management and Employee General Competencies in Accounting Firms -- Personal Characteristics and Job Satisfaction of Greek Banking Employees -- Social Networking Sites’ Usage in a Period of Crisis: A Segmentation Analysis of Greek College Students -- Personal Characteristics and Organizational Culture of Greek Banking Employees -- Sustainability, Social Marketing & Host Attitudes About Tourism in the City of Larissa -- Led to Change or Change to Lead? -- Part III: 3rd Destination and Cultural Marketing Symposium: Trends and Future Outlook -- An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media -- Branding in the New Museum Era.-E-marketing in the Hotel Industry: Marketing Mix Strategies -- IMC Strategies of Festivals in Destination Branding -- Tourism Innovation: Theoretical and Empirical Review -- The Communication Role of the ‘Imagined Communities’ in the Promotion of International Events -- E-Services Development in the Collaborative World -- Business Transformation Through Service Science: A Path for Business Continuity -- The Concept of Corporate Reputation Assessment Model – the Stock Market Investors Perspective -- How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool -- Specifics of Marketing in the Process of Reintegration of Slovak Researchers -- Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communicates and Analysis of Their Impact on Consumers -- Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement -- The Cultural Organizations' Revival Lies in the Use of Business Management Strategy: The Case Study of Greek Local Cultural Organizations -- Priming Effects On Cross Cultural Business Ethical Perceptions -- Part IV: 2nd Marketing Communication in SMEs -- Understanding Journalists on Twitter: The Czech Case -- The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic -- Reverse Logistics in Marketing Campaigns -- Part V: 2nd Marketing in Entrepreneurship -- Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms -- The Perception of Warning Signs at Different Cultures -- Humor - The Strongest Emotional Appeal in Advertising -- The Links Among Quality, Service Recovery, Value, Loyalty on the Internet -- Part VI: Business Modelling -- Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing -- The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes -- Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modelling Approach -- Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations -- Corporate Competitiveness based on Sustainability and CSR values: Case studies of Spanish MNCs -- Motivations for Participation and E-Wom Among Supporters of Crowdfunding Campaigns -- Changes in the Legal System of the Nongovernmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-Profit Sector -- Environmental Reporting as a Part of a Marketing Communication -- Corporate Social Responsibility and Financial Performance within the Business Sector in Greece -- Part VII: Healthcare Services: Special Aspects and Challenges in an Evolving Environment -- Management of Medical Crisis Events Using ICT Tools -- Long-Term Cancer Patient Care: “New Insight on Training Needs for Health Professionals in Today’s Greece” -- Leadership Capabilities and Their Effect on Job Performance, an Approach in Health Care Sector -- Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address it? -- The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System -- Assessment of Inhabitants’ Health Care Needs in Local Community -- Innovation and Knowledge-Based Entrepreneurship -- The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies -- Analysis of the Characteristics of Knowledge-Intensive Firms in Greece -- A Comparative Analysis of Knowledge-Based Firms In High-Tech Sectors and Knowledge Intensive Business Services -- Reporting of Human Capital as One of the Corporate Social Responsibility Areas -- Part IX: Strategic Marketing of Heritage, Cultural and Architectural Tourism -- Food Experiences: The Oldest Social Network… -- Tourism Events: the SATA Rallye Azores in Facebook and Twitter -- Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism -- Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction: The Case Study of the Display and the Educational Pro-Gram of the Archaeological Collection of Thespies (Biotia, Greece) -- Cultural Policy and Marketing Management: The case study of New Museum of Acropolis -- Part X: Symposium on Business Informatics and Modelling -- Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory -- Modeling the Promotion Process of Academic Conferences Through Social Media -- Merchandising IT Products via Social Networks: Modeling and Simulation of the Procedures -- The Contribution of Social Media in the Management of Social Relations with Customers: Modelling and Simulation of the Problem -- Modeling of Market Segmentation in Social Networks and Media -- Modeling of B2C Communication Strategies in Electronic Commerce -- Robots in the Hospital Setting: A Case Study -- A Case Study on the Use of 3d Printing Technologies in an Educational Institution -- Information Systems Phases and Firm Performance: A Conceptual Framework -- Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning -- Blended Learning and Business Modeling in Technical Translation Studies -- Creation Technologies for Smart Hypertextual Tutorials in Intercultural Educational Space -- The Use of Individual Learning Styles in E-Learning -- On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment -- The Information Communication Technology (ICT) in the Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education; The Case Study of Greek Educational Institutes -- Instrument of Coordination of Social Groups for Effectiveness Increase in Smart Education’ Paradigm -- Legal Aspects Use of Educational and Scientific Information Has Posted on the Internet for Organizing E-Learning on the Example of Russia -- Protection of Confidential Information in Educational Information Environments -- Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University -- Part XI: Symposium on Integrated Information -- The Communication Role for the Applying of Anchoring Pricing in the Information Sector -- An Analytical Framework for the Analysis of an Information Economy -- The Use of Social Media for Private Concerns in Organizations: An Interview Study -- Toward an Integrated Approach to Information Management: A Literature Review -- Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-Las) -- Retrieval and Dissemination of Information in Distributed and Wireless Environments -- The Design of a Knowledge Base for the Prevention of Bullying in Elementary School -- Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education -- A Framework for Communities of Practice in Radiotherapy -- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard -- Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study -- Hypatia Digital Library: A Text Classification Approach Based on Abstracts -- Reading Clubs: Current Trends and the Case of Greece. . |
| Record Nr. | UNINA-9910254925403321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016 / / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras
| Strategic Innovative Marketing : 5th IC-SIM, Athens, Greece 2016 / / edited by Androniki Kavoura, Damianos P. Sakas, Petros Tomaras |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXII, 556 p. 132 illus., 80 illus. in color.) |
| Disciplina | 380.1 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Business information services
Marketing Application software IT in Business Computer and Information Systems Applications |
| ISBN | 3-319-56288-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Sakas TOC -- Preface: 5th International Conference on Strategic Innovative Marketing (IC-SIM 2016) -- Part I: Creativity, Innovation and Entrepreneurship Competence in Higher Education -- Transversal Competences as a Medium of Teaching. The case of creativity, innovation and entrepreneurship -- Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education -- Integration of the Theory and Practice in Continuity with the Development of Key Competencies - One of the Necessary Areas of Solutions for the Czech University Education -- Part II: New Ways of Marketing Analytics -- Social media analytics empowering customer experience insight -- Emotion-Gauge: Analyzing affective experiences in B2B customer journeys -- Customer perceived value – a key in marketing of integrated solutions -- Reliability and perceived value of sentiment analysis for Twitter data -- Part III: Development and Marketing Strategies in Innovative Technological Enterprises -- Measuring the impact of burnout on job satisfaction and organizational commitment -- The relationship between subordinates and supervisors and the impact on job satisfaction and efficiency of the employees -- Part IV: 6th Symposium on Management Challenges (IANOS): Crisis Kills or Links? -- The role of organisational culture in the Greek higher tourism quality -- Integrating Total Quality Management philosophy in the Greek Tourism sector -- The role of organizational culture in Greek higher education quality -- Integrating Total Quality Management philosophy in Greek higher educational institutions -- Relationship between Supervisor’s Emotional Intelligence and Transformational Leadership in Hotel Organizations -- Dynamic Combination of Automatic Forecasts for Corporate Budgeting -- Financial Text Mining in Tweeterland -- Part V: 2nd Symposium on Business Modelling -- Stuffing Keyword Regulation in Search Engine Optimization for Scientific Marketing Conferences -- Communicating Strategically for Improving Team Effectiveness in ICTs Organizations -- Part VI: 2nd Symposium on Healthcare Services: Special aspects and Challenges in an Evolving Environment -- Improve the effectiveness of the provided healthcare services and the efficiency of a Public Hospital, in the light of a Manager -- The Use of Information System at public hospital pharmacies in Greece: Myths and Reality -- Organization style and its effect on employee satisfaction and personal performance -- A prospective evaluation of health-related quality of life of cancer patients receiving day and home care services in Greece -- The role of local government in the provision of social services in the third age. Case study: the municipality of Volos -- Part VII: Marketing communications in online communities -- Pharmaceutical marketing STAR -- Comparison shopping websites and their impact on consumers’ purchase intention -- Part VIII: The Role Of Branding For Companies & Countries -- Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity -- Current Perception of a Brand in Czech Consumers’ Mind -- Generation Z and religion in times of crisis -- Consumer-brand relationship development process in the context of online booking services: The role of cognitive and affective drivers -- Fashion brands, social media and consumers’ exposure to marketing messages -- A report on museum branding literature -- “Greek Breakfast”: A new tourism brand name for an age-long gastronomy tradition -- Part IX: User Generated Content and Marketing -- Cliff diving in virtual communities -- Attitude towards change: factors affecting hospital managerial employees’ resistance to change -- Part X: Innovations on shipping management and marketing -- Are Greek-tanker operators aware of IMO’s Sustainable Maritime Transportation System and willing to follow its goals and actions? -- Strategies in ‘shipping business management’ -- How do Dry Bulk Freight Levels affect Minor Dry Commodity Trade and Shipping Marketing during Economic Recession Periods? -- The Process of employing Greek Ship Officers onboard Greek Ships A Proposal for a New Recruiting Tool -- Evolution of Logistics Centers and Value-Added Services offered in Port Areas & the Importance of Marketing -- The Role of Marketing in the Shipping Industry in Case of Accidents -- The Commercial and Economic Effects of Fuel Additives in the Maritime Industry in a Heavily Environmentally Regulated Market. -- Part XI: 2nd Symposium on Business Informatics and Modelling -- Software Protection and Piracy focusing on the 2008 Crisis: A comparative study and simulation modeling regarding the case of Greece, Germany and England -- Decision Support Systems and Strategic Information Systems Planning for Strategy Implementation -- Modeling and Simulation of Promotion Procedures for IT companies through Facebook -- Modeling and simulation for the development of innovative ideas for video games in smartphones -- Mobile Commerce and success factors. Simulation and modeling of the problem -- The simulation model of supply chains on the macroeconomic level is the tool to control the economic development of the region -- Calculating Handling of Business Resources for Establishing a Successful Information’s Technology Project. -- Calculating Handling of Company Resources for Establishing an Effective Project Team -- Businesses: The association between their export performance and information and communication technology adoption -- Modeling the process of a web-based collaboration tool development -- Comparing Scrum and XP Agile Methodologies using Dynamic Simulation Modeling -- The development of new ideas for IT products, through social media -- Multicriteria Assessment of Alternative Policy Scenarios for Achieving EU RES Target by 2030 -- Mechanisms of Management Process Improvement of an Educational Institution -- Part XII: 6th Symposium on Integrated Information -- The Cooperative Role of Marketer and Programmer on SEO Strategies in Scientific Journals -- Implementation and Dynamic Simulation Modeling of Search Engine Optimization Processes. Improvement of Website Ranking. -- Instagram Company Page Creation Modeling and Simulation -- Two Years on - Developing Metrics for Crowdsourcing with Digital Collections -- Ethics and medical research -- Is the Market Value of Software Vendors affected by Software Vulnerability Announcements? -- Conceptual search algorithms for FDB databases -- Blocking for Entity Resolution in the Web of Data: Challenges and Algorithms -- Analysis of GWAP collected tags in the description of heritage materials -- Selective Monitoring of the Safety of Railway Buildings -- Group Recommendations in MapReduce -- APANTISIS: A Greek Question-Answering System for Knowledge-Base Exploration -- News Articles Platform: Semantic Tools and Services for Ag-gregating and Exploring News Articles -- Data Mining of World Bank Indicators. |
| Record Nr. | UNINA-9910254912003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019 / / edited by Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis
| Strategic Innovative Marketing and Tourism : 8th ICSIMAT, Northern Aegean, Greece, 2019 / / edited by Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (1,074 pages) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Tourism Management Business information services Technological innovations Application software Tourism Management IT in Business Innovation and Technology Management Computer and Information Systems Applications Màrqueting Màrqueting turístic |
| Soggetto genere / forma |
Congressos
Llibres electrònics |
| ISBN | 3-030-36126-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | European Works Councils in the Airline Industry -- From a Smart City to a Smart Destination: a Case Study -- Smart Tourism Approaches through Intelligent Print Media -- Smart Tourism Prospects. A Descriptive Sample Survey on a Sample of Potential Tourists -- Intelligent Packaging as a Dynamic Marketing Tool for Tourism -- Intelligent Ticket with Augmented Reality Applications for Archaeological Sites -- Visualization of Folk-Dances in Virtual Reality Environments -- Internal Customer Satisfaction from an e-procurement Information System: The Case of Greek Electronic Public Procurement System (ESIDIS) -- Mapping Island Tourism Research -- Human Resources Role in Hospitality Service Quality -- The Role of Fellow-Feelings and Organisational Harmony to Organisational Performance: a Comparative Analysis between two National Contexts -- Cultural Identity, Innovation and Entrepreneurship -- A Model of Brand Cocreation, Brand Immersion, their Antecedents and Consequences in Café Brand Context -- City Branding: Proposal of an Observation and Analysis Grid -- City Branding of Casablanca in Moroccο -- Gender Differences in Satisfaction from Hotel Room Attributes and Characteristics: Insights from Generation Z -- Renewable Energy Matters for Tourism Industry in BRICS plus Turkey Countries -- Determining of Customer's Kansei Needs and Product Design Attributes by Rough Set Theory -- Transformative Role of Work-Integrated Learning in Industrial and Post-Industrial society: the Russian Experience -- What Competencies Should be Developed in Citizenship Education in the 21st Century? Analysis of being Active Citizens in Europe and the US -- Technologies to Communicate Accounting Information in the Digital Era: Is Accounting Education Following the Evolutions? -- Environmental Sensitivity of Business School Students and their Attitudes towards Social and Environmental Accounting -- Α Comparative Approach of E-Learning Accounting Programs in Greece and China -- The Influence of the Big Five Personality Traits and Risk Aversion on Entrepreneurial Intention -- Redefining City Experiences and Thematic City Walks: The Case of “Thessaloniki Walking Tours” -- Setting the Ground for Successful Film Tourism Practices in Greece: a SWOT Analysis -- Selective Key Studies in Seasonality Tourism: a Literature Review -- Importance of Teacher Training Incorporating Sustainability in their Subjects from the Life Cycle Approach in Higher School of Computation (ESCOM-IPN) -- Tourism in Mexico and the Use of Cultural Heritage as a Commodification´s Product -- Proposal of Training in Topics for the Curriculum Sustainability of the Program of Engineering in Systems of the Escuela Superior de Cómputo of the Instituto Politécnico Nacional, México -- Customer Based Brand Equity Models in Hotel Industry: A Literature Review -- Determinants of ICT Integration by Teachers in Higher Education in Morocco -- Experiential Development and Cultural Tourist, through the Example of the Settlement "Katomera" in Trikeri in the Prefecture of Magnesia -- Sense of Place, Identity and Memory as Elements of the Design for Tourism -- Analysis of Human Motion Based on AI Technologies: Applications for Safeguarding Folk Dance Performances.-Higher Education and Innovation in the Non-profit Sector -- Marketing Decisions of Young Product Designers: A Study in the University Environment in the Czech Republic.-Attractiveness of Small Cities in Rural or Abandoned Regions -- Mental Maps and their Potential for Tourism: A Case Study of Czech Municipality -- Online Engagement Factors on Posts in Food Facebook Brand Pages in Greece -- Blockchain Applications in Tourism and Tourism Marketing: A Short Review -- Comparisons of Health Tourism within the EU Countries -- Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece -- Perceptions of Hospital Quality: A Case Study from Greece -- The Wine Lab Project. Exploring the Views from Experts -- Impression Management through Websites. An Analysis of the Romanian Banking Industry -- Participatory Culture and Tourist Experience. Promoting Destinations through YouTube -- Designing the Virtual Product Experience. Learnings from Shenzhen, China and the ESUN Solutions -- Social Networking Sites: The New Era of Effective Online Marketing and Advertising -- Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience -- Factors that Influence Tourist Satisfaction: An Empirical Study in Pafos -- Cyber-Citizenship: a Challenge of the 21st Century Education -- Turkish Gen Y Customers’ Visit Intentions and Word of Mouth Activities Regarding Online Travel Agencies -- Exploiting Human Cognitive Architecture to Design a New Cultural Narrative for non-Captive Audiences: the TOURiBOOST Project -- Creating a Personalised Experience for Libraries’ Visitors -- Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece -- Social Media Activism on Cultural Tourism: A Proposal for Paleochora in Aegina, Greece -- The Role of Market Segmentation and Target Marketing Strategies to Increase Occupancy Rates and Sales Opportunities of Hotel Enterprises -- Climate Change and Cultural Heritage. Case Study: the Island of Chios -- Relationships among National Tourist Destination Arrivals, Effective Governance, Environmental Performance and Human Development -- Industrial Design in Event Tourism Marketing: The case of Thessaloniki International Film Festival Pavilion -- Keep it Smart and Sustainable – a Bibliometric Analysis -- Sustainable Tourism in Europe from Tourists’ Perspectives -- Employer Branding: Innovative Human Resource Practices in Tourism Sector -- Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper -- Analyzing the Brand Personality of Athens -- Sport Motivation in Outdoor Sport Activities -- Residents' Perceptions of Tourism Impact on Local Economic Development During the Economic Crisis: The Case of Kavala -- Taxonomy of Supervised Machine Learning for Intrusion Detection Systems -- A Detailed Analysis of Using Supervised Machine Learning for Intrusion Detection -- Multispectral Monitoring of Microclimate Conditions for Non-destructive Preservation of Cultural Heritage Assets -- Ancient Digital Technologies using ICT Tools -- Greek Traditional Dances 3D Motion Capturing and a Proposed Method for Identification through Rhythm Pattern Analyses (Terpsichore Project) -- Greece, Tourism and Disability -- Turning a Problem into an Opportunity through Tourism and Marketing: The Case of Wild Rabbits in Lemnos Island, Greece -- A Systematic Literature Review on E-commerce Success Factors -- Influencer vs Celebrity Endorser Performance on Instagram -- Displaced due to Conservation and Tourism in the Heart of India: A Review of the Relevant Policies -- Review of Social Media’s Influence on Airbnb Accommodation’s Booking Intention -- Blockchain Technology: A Case Study from Greek Accountants -- University Pedagogy in Greece: Pedagogical Needs of Greek Academics from Ionian University -- Experiencing a Museum after Dark: the Practice of ‘Lates’ in the Industrial Gas Museum of Athens -- Culture as an Instrument of Mass Construction -- Travel and Tourism Competitiveness of Economies around the World Using Rough SWARA and TODIM Method -- E-commerce Success Factors. A Taxonomy and Application in the Fashion Industry -- Linking Luxury Brand Experience and Brand Attachment through Self-Brand Connections: a Role-Theory Perspective -- Revolutionizing Marketing in Tourism Industry Through Blockchain Technology -- Consumers' Perceptions of Gender-Neutral Advertising: An Empirical Study -- The Contribution of New Construction Technologies to Interactivity, Flexibility and Personalization in Hospitality Design, as explored in Student Projects -- Exploring the Mediating Role of Interactivity between Content Engagement and Business Performance in a Mobile-Marketing Strategy. A Quantitative Research in a business-to-business Context -- The Strategic Use of Social Media in the Business-to-Business Context. Two Social Media Users’ Clusters -- Examination of the Current Literature on how Robots can Contribute on Hotel Service Quality -- Teaching Critical Thinking through Tourism Advertising -- Analysis Based on the Hotel Industry, the Lodging Market in Mexico. The Posadas Case -- The Ιmplementation of Ιnternal Μarketing in Public Sector Organizations: the Case of Job Satisfaction at Chios Police Department -- Tourists' Perceptions and Intended Behavior Thanks to Celebrity Endorsement: Antetokounmpo Invites you to Santorini with Aegean Airlines -- National Heritage as a Resource for Tourism Marketing -- Strategic Management and Art Museums. The Case Study of the Historical Museum of the University of Athens -- The Importance of the Training of Profesionals Related to Tourism with Full Knowledge of the Heritage of Mexico: Case Study of the Higher School of Tourism of the National Polytechnic Institute -- Nautical Tradition and the “Aquaman” Case: the “Hidden” Source of Inspiration from the Greek Cultural Heritage of the Sea -- Determinants that Influenced Mexican Cocoa Beans Exports during 1996-2016 -- MIT Start-Ups Ecosystem and Greek Start Ups Reality – an Ecosystem Comparison -- Analysis of Factors for the Increase Foreign Tourism to Michoacán, México -- Research Methods on the Contribution of Robots in the Service Quality of Hotels -- The Contribution of Wine Tourism in the Development of Rural Areas in North Greece -- Assessing the Competitiveness of Greek Coastal Destinations -- Internal Marketing on the Tourism Sector - Examination of how the Staff Can Develop on Greek Hotels -- Exploratory Study of the Impact of Significant Ecotourism Experience on Voluntary Carbon-offset Behaviour of Young Travellers. |
| Record Nr. | UNINA-9910383845103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018 / / edited by Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis
| Strategic Innovative Marketing and Tourism : 7th ICSIMAT, Athenian Riviera, Greece, 2018 / / edited by Androniki Kavoura, Efstathios Kefallonitis, Apostolos Giovanis |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (1284 pages) |
| Disciplina |
380.1
658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
Tourism Management Business information services Technological innovations Application software Sales management Tourism Management IT in Business Innovation and Technology Management Computer and Information Systems Applications Sales and Distribution |
| ISBN | 3-030-12453-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A Network Analysis of Museums on Instagram -- Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits -- Developing a Multi-Channel Customer Relationship Management Strategy for Hotel Operation -- The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health and Nutrition Claims-a Perspective of Polish Processors and Distributors -- Quality Service in the Hospitality Industry: Achieving Effective Service Processes and Designs -- Hospitality, Tourism, and Events Industry Competency Model: Human Resource Management Implications -- Temporary Museum Exhibitions as Tools for Cultural Innovation -- The Relationship between Service Quality and Customer Satisfaction on Luxurious Hotels so to Produce Error-Free Service -- The Use of Customer Relations Management’s Digital Technologies from Greek Hotels -- The Sharing Economy and how it Affects the Conditions of Consumption and Competition in the Tourism Industry - The case of Airbnb in Greece -- Tourism and Destination Branding: the Case of Greek Islands -- Greek Culinary Tourism is Lost in Translation -- The Crucial Role of the Museums in Allying Alternative Forms of Diplomacy -- Digital Inbound Marketing: Particularities of Business-to-Business and Business-to-Customer Strategies -- Open-access Resource for the Management and Promotion of Greek Museums with Folk Exhibits -- Small Scale Event Product Analysis Based on Conjoint Analysis Results: The Case of Yedi Kule Conquest Monuments Run -- Art or Society with “εmotions”: Manifestations of εmotions from Ancient Greece to Today -- Analysis of the Relationship between Transformational Leadership & Learning Organization in Health Care Services -- Ways to Find Employment and Preferences in Relation to a New Job for University Graduates of the Pilsen Region in the Czech Republic -- Entrepreneurial Intention Determinants Among Female Students. The Influence of Role Models, Parent Occupation and Perceived Behavioral Control on Forming the Desire to Become a Business Owner -- Satisfaction of Internal Customers in a Public University Hospital -- Facebook Content Strategies: A Case Study of a Subsidiary Company in Greece -- Examining Gaps in Business and Logistics Skills and their Performance Implications in the Agrifood Supply Chain in Greece -- Understanding Aviation Consumers’ Experience at the Time of Their Journeys: the Use of the Denied Boarding Regulations (DBRs) at Chios Airport -- ICT-based Participatory Approaches for the Exploitation and Re-use of Intangible Cultural Heritage -- Business Students in Mexico Developing Work Skills with Work Integrated Learning -- Investigating the Adoption of Integrated Marketing Communication Strategies at Institutional Cultural Festivals in Greece. The Case Study of Aeschylia in Elefsina -- Using the Theory of Planned Behavior versus the Big Five Personality Trait Model in Predicting Entrepreneurial Intention. A Comparison Study of the Two Models -- Consumers’ Attitudes Towards Advertisement in YouTube -- An Innovative Platform for Creating Audience-Specific Gamified Cultural Tourism Guides where Art, Tradition and Culture, Technology and Business Converge -- The Historic and Monumental Enhancement as a Tool for the Sustainable Development of Cultural Assets of Greece -- Internet Services and Social Networks in the Greek Academia -- The Effect of Asymmetrical Image Projections on Online Destination Branding -- The Aegina Pistachio as a Cultural Resource for the Development and Promotion of the Island -- The Cultural, Nutritional and the Socio-Economic Value of Messinian Olive Oil from Greece -- Enhancing Practice in Continuity with Innovative Thinking: The Primary Task of Higher Education -- Engaging New Museum Audience through Art Workshops: The Case of Adult Art at Macedonian Museum of Contemporary Art -- The Role of Social Relations in Fostering Entrepreneurship and Creative Use of SME Resources -- Traditional and Modern Forms of Synergies between Cultural and Tourism Sectors: Challenges and Opportunities for Greek Folk Festivities Promoting Traditional Products -- Health Management Issues from Related Quality of Life between Greek and Refugees Postpartum Women in Greece -- The Use of ICT in the Promotion of Arts and Cultural Heritage Education in Museums -- The Role of Destination Brand Image and Revisit Intention on Tourist Spending -- Creativity and Sustainable Development: A Proposal to Transform a Small Greek Island into a Creative Town -- Understanding the Challenges of the Healthcare System in Promoting Best Use of Digital Marketing Tools for a Purposeful Living -- Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company -- The End of Marketing as You Know It. Or Not! -- Categorization of Ambient Media Based on Identification of Common Signs of Selected Installations -- The Dynamic Synergy in Communication and Tourism Development is Calling the City of Katerini, Greece -- Collaborative Problem Solving as a Critical Transversal Skill for the Transition from the School Environment to the Workplace -- Seeking for a Better Fitting: Understanding the Tour Operators for Cruises on Sao Miguel Island -- Impact of the Economic Crisis on Health Indicators in Greece and the Need for Primary Health Care Services -- Voters' Behavior: what Drives Political Consumption in Cyprus? An Analysis of the Behavior of Young Voters -- An Examination of Consumers’ Attitudes Towards Genetically Modified-Food: The Greek Case -- App Store Optimization Factors for Effective Mobile App Ranking -- Websites and Facebook Profile Communication of Dentists in Oradea, Romania -- Institutional and Organizational Efforts to Establish Primary Health Care in Greece -- Actors in a Museum: Towards an Innovative Theatre Stage -- Online Imagined Communities in the Airline Industry -- Advances and Distinctions in the Use of Biometric Methods Versus Traditional Methods for Studying the Customer Experience -- The Effect of Airport Branding to Air Traffic and Passenger Movement: An Overview -- Do Social Media Affect Museums’ Brand Equity? An Exploratory Qualitative Study -- The Sociological Approach to Greek Tourism in the Period of Economic Crisis -- Exploring the Factors Affecting Consumer Acceptance of Proximity M-Payment Services -- OneAppy: An Interactive Platform Providing Novel Marketing Channels and Promoting Product and Services to the Tourism Industry -- European Works Councils in the Hotel Industry -- Investigating the Social Media potential to attract customers in the banking services industry using Fuzzy Delphi and Analytic Hierarchy Process -- Greek Consumers’ Awareness and Perceptions for Green Hotels and Green Furniture -- Exploring the Power of Certification Systems in the Development of Hiking Tourism in Greece: The Case of Menalon Trail from the Demand-Side -- Tourism, Design and Disability -- Analysing Projected Destination Images Versus Visitor-Generated Visual Content in Brasov, Transylvania -- The Dawn of GDPR: Implications for the Digital Business Landscape -- Strategic Synergies and Co-Marketing – A case study of the Airline Sector -- Cyprus’s Wine Market: Influencing Factors of Consumer Behaviour as Part of Destination Marketing -- The Evolution of Demographic Changes in Greek Society and Proposed Administrative Management Model -- Reasons for Using Daily Deal Sites -- Does Sharing Economy Shape Consumers’ Attitudes? -- Spatial Principles as an active agent. Making Greece a Global Market for Sensitized Tourism -- Understanding Consumers’ Attitudes and Behavioural Intentions Towards Corporate Social Responsibility in the Airline Industry: The Role of Perceived Value and Expectations -- Effects of the Blockchain Technology on Human Resources and Marketing. An Exploratory Study -- Indian Cultural Institutions on Instagram -- Island Tourism: Keep it Smart and Sustainable- an Exploratory Approach -- Senior Tourism in Europe: when There are “no boundaries” -- Follow the Trail of Culture through Time: The Use of Archeological Sites as Performance Space -- Tourism as a Process of Promoting and Developing Traditional Settlements -- Brand as a Strategic Asset - A Proposal for the Forthcoming Cultural Institution of Pafos -- The Concept of Analysis and Reconstruction of the Work Time System in a Tourism Enterprise -- A Proposed Online Platform for Ranking Place Brands Identity Characteristics of Official Tourism Websites -- Cyber Security: From Regulations and Policies to Practice -- The Migrant Every Country Wants to Have: Motion, Emotion, Imagination at the Joe Petrosino Museum in Padula, Italy -- The Dynamics of Small and Peripheral Airports in Tourism and Regional Development: the Case of GREECE -- Cultural Tourism, Destination Branding and Spatial Experience Design: Contemporary Hospitality Design in Cyprus -- Innovative Mobile Tourism Services: The case of ‘Greek at the Hotel’ -- Modeling the International Tourism Demand as a Complex Network: the Case of the Global Inbound Tourism Market -- Netourwork Framework - A New Era in Strategic Innovative Networking System for Tourism Enterprises -- Social Media Celebrities and Para-social Relationships: The Chinese Context -- Environment and Tourism: An Interactive and Creative Relation: the Cases of Vorres Museum and a Cultural Network of Cities -- Trust and Role in the Sharing Economy -- Online Personal Selling, Need for Touch and e-loyalty -- The Passage from the Materialistic Approach to the Integrated One in Cultural Heritage and Cultural Policies: Challenges and Perspectives -- Carrying Capacity Assessment for Tourism Development- A Strategic Approach -- YouTube Videos: a Destination Marketing Outlook -- Strategic Innovations in Tourism Enterprises through Blockchain Technology -- Understanding Tourist Diaspora: An Interdisciplinary Mixed Mode Design Documenting Greek Tourist Diaspora -- Adventur. |
| Record Nr. | UNINA-9910337799003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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