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Developments in export marketing [[electronic resource] /] / Guest editors, George Balabanis, Marios Theodosiou and Evangelia S. Katsikea
| Developments in export marketing [[electronic resource] /] / Guest editors, George Balabanis, Marios Theodosiou and Evangelia S. Katsikea |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 658.848 |
| Altri autori (Persone) |
BalabanisGeorge
TheodosiouMarios KatsikeaEvangelia S |
| Collana | International Marketing Review. No. 4/5 |
| Soggetto topico |
Export marketing
Exports |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51511-2
9786610515110 1-84544-368-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial; Export-import relationships in a global organization: a relational contracting analysis of subsidiary behavior; Internet and exporting: determinants of success in virtual export channels; Comparing export marketing channels: developed versus developing countries; Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives; Importers' relationships with exporters: does culture matter?
Export promotion organization emergence and development: a call to researchImpact of export promotion programs on firm competencies, strategies and performance; Strategic flexibility in export expansion: growing through withdrawal; International learning: antecedents and performance implications among newly internationalizing companies in an exporting context; Cracking export markets with genetically modified crops |
| Record Nr. | UNINA-9910450431203321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developments in export marketing [[electronic resource] /] / Guest editors, George Balabanis, Marios Theodosiou and Evangelia S. Katsikea
| Developments in export marketing [[electronic resource] /] / Guest editors, George Balabanis, Marios Theodosiou and Evangelia S. Katsikea |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 658.848 |
| Altri autori (Persone) |
BalabanisGeorge
TheodosiouMarios KatsikeaEvangelia S |
| Collana | International Marketing Review. No. 4/5 |
| Soggetto topico |
Export marketing
Exports |
| ISBN |
1-280-51511-2
9786610515110 1-84544-368-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial; Export-import relationships in a global organization: a relational contracting analysis of subsidiary behavior; Internet and exporting: determinants of success in virtual export channels; Comparing export marketing channels: developed versus developing countries; Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives; Importers' relationships with exporters: does culture matter?
Export promotion organization emergence and development: a call to researchImpact of export promotion programs on firm competencies, strategies and performance; Strategic flexibility in export expansion: growing through withdrawal; International learning: antecedents and performance implications among newly internationalizing companies in an exporting context; Cracking export markets with genetically modified crops |
| Record Nr. | UNINA-9910783384303321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Developments in export marketing / / Guest editors, George Balabanis, Marios Theodosiou and Evangelia S. Katsikea
| Developments in export marketing / / Guest editors, George Balabanis, Marios Theodosiou and Evangelia S. Katsikea |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2004 |
| Descrizione fisica | 1 online resource (213 p.) |
| Disciplina | 658.848 |
| Altri autori (Persone) |
BalabanisGeorge
TheodosiouMarios KatsikeaEvangelia S |
| Collana | International Marketing Review. No. 4/5 |
| Soggetto topico |
Export marketing
Exports |
| ISBN |
1-280-51511-2
9786610515110 1-84544-368-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL ADVISORY BOARD; Abstracts and keywords; French abstracts; Spanish abstracts; Guest editorial; Export-import relationships in a global organization: a relational contracting analysis of subsidiary behavior; Internet and exporting: determinants of success in virtual export channels; Comparing export marketing channels: developed versus developing countries; Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives; Importers' relationships with exporters: does culture matter?
Export promotion organization emergence and development: a call to researchImpact of export promotion programs on firm competencies, strategies and performance; Strategic flexibility in export expansion: growing through withdrawal; International learning: antecedents and performance implications among newly internationalizing companies in an exporting context; Cracking export markets with genetically modified crops |
| Record Nr. | UNINA-9910826006503321 |
| Bradford, England, : Emerald Group Publishing, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||