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Marketing 3. 0 : Cómo Atraer a Los Clientes a Través de un Marketing Basado en Valores / / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
| Marketing 3. 0 : Cómo Atraer a Los Clientes a Través de un Marketing Basado en Valores / / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan |
| Autore | Kotler Philip |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Madrid, España : , : LID Editorial Empresarial, S.L., , [2011] |
| Descrizione fisica | 1 online resource (1 v.) : ill |
| Disciplina | 658.8 |
| Collana | Colección acción empresarial |
| Soggetto topico |
Marketing
Consumer behavior Consumer satisfaction |
| ISBN |
84-8356-539-0
84-8356-639-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910793632403321 |
Kotler Philip
|
||
| Madrid, España : , : LID Editorial Empresarial, S.L., , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing 3. 0 : Cómo Atraer a Los Clientes a Través de un Marketing Basado en Valores / / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
| Marketing 3. 0 : Cómo Atraer a Los Clientes a Través de un Marketing Basado en Valores / / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan |
| Autore | Kotler Philip |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Madrid, España : , : LID Editorial Empresarial, S.L., , [2011] |
| Descrizione fisica | 1 online resource (1 v.) : ill |
| Disciplina | 658.8 |
| Collana | Colección acción empresarial |
| Soggetto topico |
Marketing
Consumer behavior Consumer satisfaction |
| ISBN |
84-8356-539-0
84-8356-639-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910814454303321 |
|
Kotler Philip
|
||
| Madrid, España : , : LID Editorial Empresarial, S.L., , [2011] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing 4.0 : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
| Marketing 4.0 : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (xix, 184 p.) : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-34114-0
1-119-34106-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected Customers -- Chapter 2: The Paradoxes of Marketing to Connected Customers -- Chapter 3: The Influential Digital Subcultures -- Chapter 4: Marketing 4.0 in the Digital Economy -- Part II: New Frameworks for Marketing in the Digital Economy -- Chapter 5: The New Customer Path -- Chapter 6: Marketing Productivity Metrics -- Chapter 7: Industry Archetypes and Best Practices -- Part III: Tactical Marketing Applications in the Digital Economy -- Chapter 8: Human-Centric Marketing for Brand Attraction -- Chapter 9: Content Marketing for Brand Curiosity -- Chapter 10: Omnichannel Marketing for Brand Commitment -- Chapter 11: Engagement Marketing for Brand Affinity -- Epilogue: Getting to WOW! -- What Is a "WOW"? -- Enjoy, Experience, Engage: WOW! -- Are You Ready to WOW? -- Index. |
| Record Nr. | UNINA-9910151717403321 |
|
Kotler Philip
|
||
| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing 4.0 : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
| Marketing 4.0 : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (xix, 184 p.) : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Internet marketing |
| ISBN |
1-119-34114-0
1-119-34106-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected Customers -- Chapter 2: The Paradoxes of Marketing to Connected Customers -- Chapter 3: The Influential Digital Subcultures -- Chapter 4: Marketing 4.0 in the Digital Economy -- Part II: New Frameworks for Marketing in the Digital Economy -- Chapter 5: The New Customer Path -- Chapter 6: Marketing Productivity Metrics -- Chapter 7: Industry Archetypes and Best Practices -- Part III: Tactical Marketing Applications in the Digital Economy -- Chapter 8: Human-Centric Marketing for Brand Attraction -- Chapter 9: Content Marketing for Brand Curiosity -- Chapter 10: Omnichannel Marketing for Brand Commitment -- Chapter 11: Engagement Marketing for Brand Affinity -- Epilogue: Getting to WOW! -- What Is a "WOW"? -- Enjoy, Experience, Engage: WOW! -- Are You Ready to WOW? -- Index. |
| Record Nr. | UNINA-9910798934703321 |
|
Kotler Philip
|
||
| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing 4.0 : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
| Marketing 4.0 : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2017 |
| Descrizione fisica | 1 online resource (xix, 184 p.) : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Internet marketing |
| ISBN |
1-119-34114-0
1-119-34106-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected Customers -- Chapter 2: The Paradoxes of Marketing to Connected Customers -- Chapter 3: The Influential Digital Subcultures -- Chapter 4: Marketing 4.0 in the Digital Economy -- Part II: New Frameworks for Marketing in the Digital Economy -- Chapter 5: The New Customer Path -- Chapter 6: Marketing Productivity Metrics -- Chapter 7: Industry Archetypes and Best Practices -- Part III: Tactical Marketing Applications in the Digital Economy -- Chapter 8: Human-Centric Marketing for Brand Attraction -- Chapter 9: Content Marketing for Brand Curiosity -- Chapter 10: Omnichannel Marketing for Brand Commitment -- Chapter 11: Engagement Marketing for Brand Affinity -- Epilogue: Getting to WOW! -- What Is a "WOW"? -- Enjoy, Experience, Engage: WOW! -- Are You Ready to WOW? -- Index. |
| Record Nr. | UNINA-9910824127003321 |
|
Kotler Philip
|
||
| Hoboken, New Jersey : , : Wiley, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing 4.0 : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan
| Marketing 4.0 : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan |
| Autore | Kotler Philip |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2017 |
| Descrizione fisica | 1 online resource (xix, 184 p.) : ill |
| Disciplina | 658.8 |
| Altri autori (Persone) |
KartajayaHermawan <1947->
SetiawanIwan |
| Soggetto topico |
Marketing
Internet marketing |
| ISBN |
9781119341147 (e-book)
9781119341208 (hbk.) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected Customers -- Chapter 2: The Paradoxes of Marketing to Connected Customers -- Chapter 3: The Influential Digital Subcultures -- Chapter 4: Marketing 4.0 in the Digital Economy -- Part II: New Frameworks for Marketing in the Digital Economy -- Chapter 5: The New Customer Path -- Chapter 6: Marketing Productivity Metrics -- Chapter 7: Industry Archetypes and Best Practices -- Part III: Tactical Marketing Applications in the Digital Economy -- Chapter 8: Human-Centric Marketing for Brand Attraction -- Chapter 9: Content Marketing for Brand Curiosity -- Chapter 10: Omnichannel Marketing for Brand Commitment -- Chapter 11: Engagement Marketing for Brand Affinity -- Epilogue: Getting to WOW! -- What Is a "WOW"? -- Enjoy, Experience, Engage: WOW! -- Are You Ready to WOW? -- Index. |
| Record Nr. | UNINA-9910967112903321 |
|
Kotler Philip
|
||
| Hoboken, N.J., : Wiley, 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Reimagining Operational Excellence : Inspirations from Asia
| Reimagining Operational Excellence : Inspirations from Asia |
| Autore | Kotler Philip |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Newark : , : John Wiley & Sons, Incorporated, , 2024 |
| Descrizione fisica | 1 online resource (306 pages) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
KartajayaHermawan <1947->
MussryJacky |
| Soggetto topico | Operations research |
| ISBN |
9781394310401
1394310404 9781394239252 1394239254 9781394239269 1394239262 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Contents -- Foreword -- Preface: The Next-Level Operations in the Next Curve -- Acknowledgments -- Chapter 1 Operations as the Center of Gravity: The Omnihouse Model -- Introducing a New Model of Entrepreneurial Marketing -- Reviewing Operational Excellence -- Moving Toward Flexible Operations -- Stretching the Flexibility Frontier -- Stretching the QCDS -- Stage 1: Divisional-Centric QCDS -- Stage 2: Company-Centric QCDS -- Stage 3: Customer-Centric QCDS -- Stage 4: Stakeholder-Centric QCDS -- Looking at the Impact of CI-EL and PI-PM on QCDS -- Creativity and QCDS -- Innovation and QCDS -- Entrepreneurship and QCDS -- Leadership and QCDS -- Productivity and QCDS -- Improvement and QCDS -- Professionalism and QCDS -- Management and QCDS -- Key Takeaways -- Chapter 2 Competing with the West: Asia as the Rising Model -- Asia in the 1960s: A Good Student -- Competing with the West: The Flying Geese Model -- Leader of the Geese: Japan -- From Low-Tech to High-Tech Industries: South Korea, Taiwan, Hong Kong, and Singapore -- The Next Industrialized Countries: Indonesia, Thailand, Malaysia, and the Philippines -- Key Moments of Competing with the West -- The Outstanding Middle Eastern Countries: The UAE and Qatar -- The Shift to Services -- East Versus West: A Non-Zero-Sum Game -- Pathways to Competing with the West -- The First Generation of Flying Geese -- The Second Generation of Flying Geese -- Competing with the West with the New Rules -- Sustainable Development Goals -- Environmental, Social, and Governance Goals -- Favorable New Conditions for SDGs -- Key Takeaways -- Chapter 3 The New Perspective of Quality: From Input to Impact -- Customization Effects on Quality -- Quality Versus Sustainability -- Reliability Is a Must -- Understanding and Managing Customer Expectations.
Moving Toward Stakeholder Centricity -- Quality Factor Input Alone Is Insufficient -- A Good Product Quality Is Not Enough -- A Robust Marketing Strategy Is Still Necessary -- Impact on Society Is the Name of the Game -- Measuring Impact -- Shifting from Company-Centric to Stakeholder-Centric -- Roles of Leadership and Management -- Key Takeaways -- Chapter 4 The New Perspective of Cost: From Cost-Cutting to Social Contributions -- Cost Management with Humanity -- PI-PM Concept in Action -- Operational Excellence and Humanity -- Entrepreneurial Cost-Cutting -- Voluntary Cost-Cutting -- Examples from Leaders Matter -- Building a Cost-Cutting Culture -- Cost-Cutting Driven By Business Landscape Changes -- Cost Reduction-Oriented Leadership -- Future Challenges for Cost Reduction -- Cost Reduction Through Technology and Outsourcing -- The Acceleration of Digital Transformation -- Adaptive Cost Management for Customer Value Optimization -- Providing Value to Customer -- The Implementation of Activity-Based Management -- Differentiated Social Values Contribution -- The Dawn of Ethical Capitalism -- Shifting from Divisional-Centric to Stakeholder-Centric -- Key Takeaways -- Chapter 5 The New Perspective of Delivery: From On Estimate to On Conscience -- Delivering Goods: Past and Present -- Delivering Services: Past and Present -- The Details of Today's Tech-Driven Delivery Processes -- How Companies Have Responded Proactively to Tech Changes -- Shifting from On-Estimate to On-Conscience Delivery -- On-Estimate Delivery -- On-Schedule Delivery -- On-Demand Delivery -- On-Conscience Delivery -- Consequences of the 1PL to 6PL Shift -- Key Takeaways -- Chapter 6 The New Perspective of Service: From Standardization to Transformation -- Customer-Driven Service Improvement -- Characteristics of Services -- Service Improvement Based on Customer Evaluation. Standardization-Based Service Blueprint -- Standardization in the Service Sector -- Challenges in Standardizing Services -- Blueprinting High Service Standard -- Data-Driven Personalization -- Challenges of Delivering Empathetic Services -- Personalized Services in the Information Era -- Agile in Mass Customization -- Implementing Mass Customization: The Airlines Case -- Adopting Next Tech for Agile Mass Customization -- Transformative Services -- The Urgency of Achieving SDGs Through Transformative Services -- Case of Transformative Services: Jakarta's Public Transportation -- Shifting from Divisional-Centric to Stakeholder-Centric -- Key Takeaways -- Chapter 7 Creativity and Innovation in the New Operational Excellence: How the Korean Wave and Other Trends Are Affecting the World -- Samsung's Innovation Story -- The Birth of South Korean Creative Capability -- The Hallyu Effect -- South Korean Company and the New Operational Excellence -- Impact-Based Quality -- Social Values Contribution -- On-Conscience Delivery -- Transformational Service -- Lessons from Other Asian Countries -- ACLEDA Bank (Cambodia) -- AirAsia (Malaysia) -- Jollibee (Philippines) -- Thai Union (Thailand) -- Creativity, Innovation, and the New Operational Excellence -- The Challenges Ahead -- Key Takeaways -- Chapter 8 Entrepreneurship and Leadership in the New Operational Excellence: How Indian Passion Is Helping Build Dominance -- Made-in-India Leaders -- India: The Birthplace of Global Leaders -- IIT: The Symbol of India's Talent Competition -- Infosys Story -- Entrepreneurship, Leadership, and the New Operational Excellence -- Lessons from Other Asian Countries -- Eiger (Indonesia) -- Vinamilk (Vietnam) -- The Hong Kong and Shanghai Hotels, Limited (Hong Kong SAR) -- Future Leadership Challenges -- Key Takeaways. Chapter 9 Productivity and Improvement in the New Operational Excellence: How the Japanese Spirit Goes Beyond Kaizen -- Toyota: The Story of Improvement and Innovation -- Toyota's Improvement Toward New Operational Excellence -- Japan: The Story of Country Improvement -- Japanese Economic Miracle -- The Kaizen Philosophy -- Stakeholder-Centric Productivity -- Improvement Toward Sustainability -- Cases from Other Asian Countries -- Grameenphone (Bangladesh) -- Gobi Cashmere (Mongolia) -- Dentiste (Thailand) -- Dilmah Tea (Sri Lanka) -- What's Next? -- Key Takeaways -- Chapter 10 Professionalism and Management in the New Operational Excellence: How Singapore's Attitude Is Becoming World-Class -- From Third World to First: The Professionalism and Management Journey -- Zooming into Singapore: The Evolution to Global Hub -- Singapore Airlines: Service Excellence and Cost-Effectiveness -- Changi Airport: Instill Professionalism and Management into People's DNA -- Port of Singapore Authority: Global Maritime Powerhouse -- Professionalism, Management, and New Operational Excellence -- The Challenges Ahead -- Key Takeaways -- Chapter 11 The Yin-Yang Advantage: How China Made the Impossible Possible -- Mao Zedong and His Great Cultural Revolution -- Deng Xiaoping's Pragmatic Leadership: The Door to Economic Revolution -- "Xi Jinping Thought" to Made Chinese Society Stronger -- The Yin-Yang Philosophy: Opposites But Balancing Each Other -- The Omni Capabilities: Preparation and Execution -- The Omni Capabilities of China After the Reforms -- Creativity and Innovation -- Entrepreneurship and Leadership -- Productivity and Improvement -- Professionalism and Management -- Zoom into the Greater China -- Hong Kong: World's Premier Trade, Business, and Financial Center -- Macau: A Different World -- Taiwan: The Metal Asian Tiger. CI-EL, PI-PM, and Operational Excellence -- Excellence in Quality: Tencent's Quality Exploitation and Exploration -- Excellence in Cost: BYD's Decomposition and Decentralization Strategy -- Excellence in Delivery: Xiaomi's Winning Omnichannel Tactic -- Excellence in Service: Hot Pot Chain Haidilao's Beyond Happiness Culture -- The Challenges Ahead -- Greener China -- Aging Population -- Key Takeaways -- Epilogue: Countries, Capabilities, and Operational Excellence: The Impact of Nation Transformation on Corporate Competitiveness -- Appendix A: The Omnihouse Model: A Holistic Perspective of Entrepreneurial Marketing -- Appendix B: Inner Development Goals: A Pathway to Sustainable Development and Personal Growth -- Appendix C: Humane Entrepreneurship: The New Cornerstone of Modern Business -- The Human Cycle: Nurturing Happiness in the Workplace -- The Enterprise Cycle: Realizing the Vision -- Integration for Sustainability: Fostering Profit, People, and Planet -- Appendix D: Marketing ZEN: A Holistic Approach to Ethical and Sustainable Business -- The Evolving Landscape of Consumer Data and Ethics -- Introducing a New Framework: Marketing ZEN -- The Characteristics of Marketing ZEN -- The Steps of Implementing Marketing ZEN -- Notes -- About the Authors -- Index -- EULA. |
| Record Nr. | UNINA-9911019198503321 |
|
Kotler Philip
|
||
| Newark : , : John Wiley & Sons, Incorporated, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||