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Reinventing professional services : building your business in the digital marketplace / / Ari Kaplan
| Reinventing professional services : building your business in the digital marketplace / / Ari Kaplan |
| Autore | Kaplan Ari <1973-> |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
331.71
658.4/063 |
| Soggetto topico |
Professions - Marketing
Information technology - Management Technological innovations - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-09752-1
1-119-20227-2 1-283-17672-6 9786613176721 1-118-09750-5 |
| Classificazione |
BUS075000
83.68 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Reinventing Professional Services: Building Your Business in the Digital Marketplace; Contents; Introduction: The Rise of the White Collar Hustler and Your Path to Practical Innovation; Getting Started; What's in This Book; Chapter 1: Finding Your Way in a More Informal, Instant World; Create Opportunity by Becoming a Visible Enthusiastic Expert; Increase Your Visibility and Realize Your Potential; Enthusiasm Is the Hallmark of the Modern Hustler; Expertise Is Easier to Convey Than Ever Before; Chapter 2: Innovators Adapt, and You Should Too; Set Goals for Social Media
Begin Cultivating Offline Relationships OnlineEmbrace Transparency Because Everybody Knows Everything Anyway; Grass Roots Medicine; Chapter 3: Recognize the Resiliency Revolution and Join It to Grow Your Practice; Seize Opportunity Whenever Possible; Flexible Fees Make Cost Conversations More Cheerful; Alignment Is the Answer to Better Client Relationships; Technology Offers Better Communication All Around; Chapter 4: Students Have Everything to Gain from the White Collar Hustle; Busting Myths About Networking; Be Disciplined and Accountable; Share Your Successes and Your Failures Be Prolific and FastBe a Resource, Focus on Others; Follow Up; Chapter 5: Know Your Clients and Patients Because They Expect You To; Accountants and Technology Are a Good Match; Leverage a Variety of Tools to Promote Your Practice; Answer the Question the Client Should Have Asked; Merge Talents Wherever Possible; Chapter 6: Putting Your Practice through a Wind Tunnel Will Blow You Away; Even Small Elements of Inefficiency Can Have a Large Impact on the Bottom Line; Define Your Value Proposition to Focus Your Future; Finding True Worth Is Wiser Than You Realize Become a Chameleon to Kick Start Your InitiativesChapter 7: It's a Small Street, So Befriend Your Neighbors; Know Yourself to Better Understand Others; From SWOT to Sales Is a Path to Prosperity; Change But Don't Change Who You Are; Tie Profits to Success to Build Trust and Motivate; Trust and Respect Now Matter More Than Ever; Chapter 8: Networking Is Dead; Long Live Networking; Go Where Your Audience Goes; Use Tools that Your Audience Uses; Find a Geek to Help You Get LinkedIn; Integrate Your Efforts to Save Time and Sanity; Explore Facebook for Fun and Professional Potential How to Decide Whether You Should BlogSpend Time with Your Audience and the Members Will Spend Time with You; Chapter 9: Proactive Professionals Pay Attention to Progress; Sales and Marketing Have Evolved So You Should Too; Medical Records Are Right on the Money; Chapter 10: When You're Allergic to Wool, Wear Cotton or Suffer for Your Entire Career; Passion, Time, and Luck-Plus Relationships; The ""Yes"" Business; Make Every Client a Secret Shopper; Global Roots in Virtual Spaces; Set Expectations; The Art of the Referral; Chapter 11: Meet Your Clients and Patients Directly An Accelerant of Change |
| Record Nr. | UNINA-9910139628103321 |
Kaplan Ari <1973->
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Reinventing professional services : building your business in the digital marketplace / / Ari Kaplan
| Reinventing professional services : building your business in the digital marketplace / / Ari Kaplan |
| Autore | Kaplan Ari <1973-> |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
331.71
658.4/063 |
| Soggetto topico |
Professions - Marketing
Information technology - Management Technological innovations - Management |
| ISBN |
1-118-09752-1
1-119-20227-2 1-283-17672-6 9786613176721 1-118-09750-5 |
| Classificazione |
BUS075000
83.68 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Reinventing Professional Services: Building Your Business in the Digital Marketplace; Contents; Introduction: The Rise of the White Collar Hustler and Your Path to Practical Innovation; Getting Started; What's in This Book; Chapter 1: Finding Your Way in a More Informal, Instant World; Create Opportunity by Becoming a Visible Enthusiastic Expert; Increase Your Visibility and Realize Your Potential; Enthusiasm Is the Hallmark of the Modern Hustler; Expertise Is Easier to Convey Than Ever Before; Chapter 2: Innovators Adapt, and You Should Too; Set Goals for Social Media
Begin Cultivating Offline Relationships OnlineEmbrace Transparency Because Everybody Knows Everything Anyway; Grass Roots Medicine; Chapter 3: Recognize the Resiliency Revolution and Join It to Grow Your Practice; Seize Opportunity Whenever Possible; Flexible Fees Make Cost Conversations More Cheerful; Alignment Is the Answer to Better Client Relationships; Technology Offers Better Communication All Around; Chapter 4: Students Have Everything to Gain from the White Collar Hustle; Busting Myths About Networking; Be Disciplined and Accountable; Share Your Successes and Your Failures Be Prolific and FastBe a Resource, Focus on Others; Follow Up; Chapter 5: Know Your Clients and Patients Because They Expect You To; Accountants and Technology Are a Good Match; Leverage a Variety of Tools to Promote Your Practice; Answer the Question the Client Should Have Asked; Merge Talents Wherever Possible; Chapter 6: Putting Your Practice through a Wind Tunnel Will Blow You Away; Even Small Elements of Inefficiency Can Have a Large Impact on the Bottom Line; Define Your Value Proposition to Focus Your Future; Finding True Worth Is Wiser Than You Realize Become a Chameleon to Kick Start Your InitiativesChapter 7: It's a Small Street, So Befriend Your Neighbors; Know Yourself to Better Understand Others; From SWOT to Sales Is a Path to Prosperity; Change But Don't Change Who You Are; Tie Profits to Success to Build Trust and Motivate; Trust and Respect Now Matter More Than Ever; Chapter 8: Networking Is Dead; Long Live Networking; Go Where Your Audience Goes; Use Tools that Your Audience Uses; Find a Geek to Help You Get LinkedIn; Integrate Your Efforts to Save Time and Sanity; Explore Facebook for Fun and Professional Potential How to Decide Whether You Should BlogSpend Time with Your Audience and the Members Will Spend Time with You; Chapter 9: Proactive Professionals Pay Attention to Progress; Sales and Marketing Have Evolved So You Should Too; Medical Records Are Right on the Money; Chapter 10: When You're Allergic to Wool, Wear Cotton or Suffer for Your Entire Career; Passion, Time, and Luck-Plus Relationships; The ""Yes"" Business; Make Every Client a Secret Shopper; Global Roots in Virtual Spaces; Set Expectations; The Art of the Referral; Chapter 11: Meet Your Clients and Patients Directly An Accelerant of Change |
| Record Nr. | UNINA-9910829915103321 |
|
Kaplan Ari <1973->
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||