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E-Service [[electronic resource] ] : new directions in theory and practice / / edited by Roland T. Rust and P.K. Kannan
| E-Service [[electronic resource] ] : new directions in theory and practice / / edited by Roland T. Rust and P.K. Kannan |
| Pubbl/distr/stampa | Armonk, N.Y., : M.E. Sharpe, c2002 |
| Descrizione fisica | 1 online resource (350 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
RustRoland T
KannanP. K |
| Soggetto topico |
Electronic commerce
Customer services |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-29128-2
1-315-29129-0 1-315-29127-4 1-280-93416-6 9786610934164 0-7656-2009-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Tables and Figures; Preface; 1 The Era of e-Service; e-Service-The Concept; Transformation to e-Service; Opportunities and Challenges; Conclusions; References; Part I The Customer-Technology Interface; 2 Techno-Ready Marketing of e-Services Customer Beliefs About Technology and the Implications for Marketing e-Services; 3 Self-Service Technologies; 4 Robots and Gunslingers Measuring Customer Satisfaction on the Internet; 5 "In Web We Trust" Establishing Strategic Trust Among Online Customers
6 e-Service Environment Impacts of Web Interface Characteristics on Consumers' Online Shopping BehaviorPart II Business Opportunities and Strategies; 7 Smart Versus Dumb Service Strategies A Framework for e-Business Intensity; 8 Real-Time Marketing in e-Services; 9 A Survey of Recommendation Systems in Electronic Commerce; 10 The Wireless Rules for e-Service Critical Issues for Managers and Researchers; Part III Public-Sector Opportunities; 11 e-Learning Fifth-Generation Learning and Its Impact on Management Education; 12 The Customer-Centric Digital Department e-Service in Government 13 Performance Metrics and Successful e-Government ServicesAbout the Editors and Contributors; INDEX |
| Record Nr. | UNINA-9910457725903321 |
| Armonk, N.Y., : M.E. Sharpe, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
E-Service [[electronic resource] ] : new directions in theory and practice / / edited by Roland T. Rust and P.K. Kannan
| E-Service [[electronic resource] ] : new directions in theory and practice / / edited by Roland T. Rust and P.K. Kannan |
| Pubbl/distr/stampa | Armonk, N.Y., : M.E. Sharpe, c2002 |
| Descrizione fisica | 1 online resource (350 p.) |
| Disciplina | 658.8/4 |
| Altri autori (Persone) |
RustRoland T
KannanP. K |
| Soggetto topico |
Electronic commerce
Customer services |
| ISBN |
1-315-29128-2
1-315-29129-0 1-315-29127-4 1-280-93416-6 9786610934164 0-7656-2009-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; List of Tables and Figures; Preface; 1 The Era of e-Service; e-Service-The Concept; Transformation to e-Service; Opportunities and Challenges; Conclusions; References; Part I The Customer-Technology Interface; 2 Techno-Ready Marketing of e-Services Customer Beliefs About Technology and the Implications for Marketing e-Services; 3 Self-Service Technologies; 4 Robots and Gunslingers Measuring Customer Satisfaction on the Internet; 5 "In Web We Trust" Establishing Strategic Trust Among Online Customers
6 e-Service Environment Impacts of Web Interface Characteristics on Consumers' Online Shopping BehaviorPart II Business Opportunities and Strategies; 7 Smart Versus Dumb Service Strategies A Framework for e-Business Intensity; 8 Real-Time Marketing in e-Services; 9 A Survey of Recommendation Systems in Electronic Commerce; 10 The Wireless Rules for e-Service Critical Issues for Managers and Researchers; Part III Public-Sector Opportunities; 11 e-Learning Fifth-Generation Learning and Its Impact on Management Education; 12 The Customer-Centric Digital Department e-Service in Government 13 Performance Metrics and Successful e-Government ServicesAbout the Editors and Contributors; INDEX |
| Record Nr. | UNINA-9910784468303321 |
| Armonk, N.Y., : M.E. Sharpe, c2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||