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All in startup : launching a new idea when everything is on the line / / Diana Kander ; foreword by Steve Blank
| All in startup : launching a new idea when everything is on the line / / Diana Kander ; foreword by Steve Blank |
| Autore | Kander Diana |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.1/1 |
| Soggetto topico |
Entrepreneurship
New business enterprises |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-85767-4
1-118-85776-3 |
| Classificazione | BUS025000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
All in Startup: Launching a New Idea When Everything Is on the Line; Copyright; Contents; Foreword; A Letter from Thom Ruhe: Vice President of Entrepreneurship at the Kauffman Foundation; Introduction; Chapter 1: First Appearances Can Be Deceiving; Chapter 2: You're Not Fooling Anyone; Chapter 3: You Can't Sell Anything by Doing All of the Talking; Chapter 4: It's How Well You Lose, Not How Well You Win, That Determines Whether You Get to Keep Playing; Chapter 5: The Real Pros Don't Play Every Hand; Chapter 6: Vanity Metrics Can Hide the Real Numbers That Matter to Your Business
Chapter 7: You Won't Find a Mentor if You Don't AskChapter 8: Put Your Customers and Their Needs before Your Vision for a Solution; Chapter 9: Don't Gamble-Use Small Bets to Find Opportunities; Chapter 10: Even Experts Need to Prepare for New Terrain; Chapter 11: People Don't Buy Visionary Products They Buy Solutions to Their Problems; Chapter 12: Only Customers Can Tell You if You've Found a Problem Worth Solving; Chapter 13: Hoping and Praying for Luck Is Not a Strategy; Chapter 14: It's Never Too Late to Test Your Assumptions Chapter 15: The Secret to Customer Interviews Is Nonleading, Open-Ended QuestionsChapter 16: The Only Way to Get Good at Customer Interviews Is to Practice; Chapter 17: Finding Out Your Assumptions Were Wrong Is Just as Valuable as Proving Them Right; Chapter 18: Don't Pivot to a New Idea without Testing Your New Assumptions; Chapter 19: Save Your Chips for When You'll Need the Least Amount of Luck to Win; Chapter 20: Successful Entrepreneurs Recognize Failure, Fold, and Live to Fight Another Day; Chapter 21: Test Your Assumptions before Committing Any Resources to an Idea Chapter 22: Luck Can Be Engineered if You Take Emotion Out of the EquationChapter 23: Every Successful Entrepreneur Has More Failures than Successes; Chapter 24: The Harder You Work, the Luckier You'll Get; Chapter 25: Opportunities to Find Prospective Customers Are Everywhere-You Just Have to Look; Chapter 26: The Best Feedback from Potential Customers Comes from Meticulous Interviews; Chapter 27: Recognize the Vanity Metrics to Avoid Big Losses; Chapter 28: Keep Interviewing Customers until You Find a Migraine Problem Worth Solving Chapter 29: People Can't Help Themselves from Sharing When You Bring Up a Migraine ProblemChapter 30: Stay Objective in Your Interviews Whether You Are Getting Good or Bad News; Chapter 31: Nothing Else Matters until You Can Prove That Customers Want Your Product; Chapter 32: Luck Makers Seek Out New Experiences and Find Opportunities Wherever They Go; Chapter 33: Luck Is Not a Good Strategy for Poker or Business-It's the Outcome of a Good Strategy; Chapter 34: To Prove Demand, Find the Shortest Path to the Ultimate Customer Action; Chapter 35: Prepare for Bad Luck by Building Up Reserves Chapter 36: Fear and Inaction Are the Two Greatest Threats to Your Business Idea |
| Record Nr. | UNINA-9910458544303321 |
Kander Diana
|
||
| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
All in startup : launching a new idea when everything is on the line / / Diana Kander ; foreword by Steve Blank
| All in startup : launching a new idea when everything is on the line / / Diana Kander ; foreword by Steve Blank |
| Autore | Kander Diana |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.1/1 |
| Soggetto topico |
Entrepreneurship
New business enterprises |
| ISBN |
1-118-85767-4
1-118-85776-3 |
| Classificazione | BUS025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
All in Startup: Launching a New Idea When Everything Is on the Line; Copyright; Contents; Foreword; A Letter from Thom Ruhe: Vice President of Entrepreneurship at the Kauffman Foundation; Introduction; Chapter 1: First Appearances Can Be Deceiving; Chapter 2: You're Not Fooling Anyone; Chapter 3: You Can't Sell Anything by Doing All of the Talking; Chapter 4: It's How Well You Lose, Not How Well You Win, That Determines Whether You Get to Keep Playing; Chapter 5: The Real Pros Don't Play Every Hand; Chapter 6: Vanity Metrics Can Hide the Real Numbers That Matter to Your Business
Chapter 7: You Won't Find a Mentor if You Don't AskChapter 8: Put Your Customers and Their Needs before Your Vision for a Solution; Chapter 9: Don't Gamble-Use Small Bets to Find Opportunities; Chapter 10: Even Experts Need to Prepare for New Terrain; Chapter 11: People Don't Buy Visionary Products They Buy Solutions to Their Problems; Chapter 12: Only Customers Can Tell You if You've Found a Problem Worth Solving; Chapter 13: Hoping and Praying for Luck Is Not a Strategy; Chapter 14: It's Never Too Late to Test Your Assumptions Chapter 15: The Secret to Customer Interviews Is Nonleading, Open-Ended QuestionsChapter 16: The Only Way to Get Good at Customer Interviews Is to Practice; Chapter 17: Finding Out Your Assumptions Were Wrong Is Just as Valuable as Proving Them Right; Chapter 18: Don't Pivot to a New Idea without Testing Your New Assumptions; Chapter 19: Save Your Chips for When You'll Need the Least Amount of Luck to Win; Chapter 20: Successful Entrepreneurs Recognize Failure, Fold, and Live to Fight Another Day; Chapter 21: Test Your Assumptions before Committing Any Resources to an Idea Chapter 22: Luck Can Be Engineered if You Take Emotion Out of the EquationChapter 23: Every Successful Entrepreneur Has More Failures than Successes; Chapter 24: The Harder You Work, the Luckier You'll Get; Chapter 25: Opportunities to Find Prospective Customers Are Everywhere-You Just Have to Look; Chapter 26: The Best Feedback from Potential Customers Comes from Meticulous Interviews; Chapter 27: Recognize the Vanity Metrics to Avoid Big Losses; Chapter 28: Keep Interviewing Customers until You Find a Migraine Problem Worth Solving Chapter 29: People Can't Help Themselves from Sharing When You Bring Up a Migraine ProblemChapter 30: Stay Objective in Your Interviews Whether You Are Getting Good or Bad News; Chapter 31: Nothing Else Matters until You Can Prove That Customers Want Your Product; Chapter 32: Luck Makers Seek Out New Experiences and Find Opportunities Wherever They Go; Chapter 33: Luck Is Not a Good Strategy for Poker or Business-It's the Outcome of a Good Strategy; Chapter 34: To Prove Demand, Find the Shortest Path to the Ultimate Customer Action; Chapter 35: Prepare for Bad Luck by Building Up Reserves Chapter 36: Fear and Inaction Are the Two Greatest Threats to Your Business Idea |
| Record Nr. | UNINA-9910791025803321 |
|
Kander Diana
|
||
| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
All in startup : launching a new idea when everything is on the line / / Diana Kander ; foreword by Steve Blank
| All in startup : launching a new idea when everything is on the line / / Diana Kander ; foreword by Steve Blank |
| Autore | Kander Diana |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2014 |
| Descrizione fisica | 1 online resource (304 p.) |
| Disciplina | 658.1/1 |
| Soggetto topico |
Entrepreneurship
New business enterprises |
| ISBN |
1-118-85767-4
1-118-85776-3 |
| Classificazione | BUS025000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
All in Startup: Launching a New Idea When Everything Is on the Line; Copyright; Contents; Foreword; A Letter from Thom Ruhe: Vice President of Entrepreneurship at the Kauffman Foundation; Introduction; Chapter 1: First Appearances Can Be Deceiving; Chapter 2: You're Not Fooling Anyone; Chapter 3: You Can't Sell Anything by Doing All of the Talking; Chapter 4: It's How Well You Lose, Not How Well You Win, That Determines Whether You Get to Keep Playing; Chapter 5: The Real Pros Don't Play Every Hand; Chapter 6: Vanity Metrics Can Hide the Real Numbers That Matter to Your Business
Chapter 7: You Won't Find a Mentor if You Don't AskChapter 8: Put Your Customers and Their Needs before Your Vision for a Solution; Chapter 9: Don't Gamble-Use Small Bets to Find Opportunities; Chapter 10: Even Experts Need to Prepare for New Terrain; Chapter 11: People Don't Buy Visionary Products They Buy Solutions to Their Problems; Chapter 12: Only Customers Can Tell You if You've Found a Problem Worth Solving; Chapter 13: Hoping and Praying for Luck Is Not a Strategy; Chapter 14: It's Never Too Late to Test Your Assumptions Chapter 15: The Secret to Customer Interviews Is Nonleading, Open-Ended QuestionsChapter 16: The Only Way to Get Good at Customer Interviews Is to Practice; Chapter 17: Finding Out Your Assumptions Were Wrong Is Just as Valuable as Proving Them Right; Chapter 18: Don't Pivot to a New Idea without Testing Your New Assumptions; Chapter 19: Save Your Chips for When You'll Need the Least Amount of Luck to Win; Chapter 20: Successful Entrepreneurs Recognize Failure, Fold, and Live to Fight Another Day; Chapter 21: Test Your Assumptions before Committing Any Resources to an Idea Chapter 22: Luck Can Be Engineered if You Take Emotion Out of the EquationChapter 23: Every Successful Entrepreneur Has More Failures than Successes; Chapter 24: The Harder You Work, the Luckier You'll Get; Chapter 25: Opportunities to Find Prospective Customers Are Everywhere-You Just Have to Look; Chapter 26: The Best Feedback from Potential Customers Comes from Meticulous Interviews; Chapter 27: Recognize the Vanity Metrics to Avoid Big Losses; Chapter 28: Keep Interviewing Customers until You Find a Migraine Problem Worth Solving Chapter 29: People Can't Help Themselves from Sharing When You Bring Up a Migraine ProblemChapter 30: Stay Objective in Your Interviews Whether You Are Getting Good or Bad News; Chapter 31: Nothing Else Matters until You Can Prove That Customers Want Your Product; Chapter 32: Luck Makers Seek Out New Experiences and Find Opportunities Wherever They Go; Chapter 33: Luck Is Not a Good Strategy for Poker or Business-It's the Outcome of a Good Strategy; Chapter 34: To Prove Demand, Find the Shortest Path to the Ultimate Customer Action; Chapter 35: Prepare for Bad Luck by Building Up Reserves Chapter 36: Fear and Inaction Are the Two Greatest Threats to Your Business Idea |
| Record Nr. | UNINA-9910822214603321 |
|
Kander Diana
|
||
| Hoboken, New Jersey : , : Wiley, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||