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The PDMA Handbook of New Product Development
| The PDMA Handbook of New Product Development |
| Autore | Kahn Kenneth B |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | [Place of publication not identified], : Wiley Imprint, 2004 |
| Descrizione fisica | 1 online resource (xiii, 625 p.) : ill |
| Disciplina | 658.5/75 |
| Altri autori (Persone) |
KahnKenneth B
CastellionGeorge GriffinAbbie |
| Soggetto topico |
Commerce
Business & Economics Marketing & Sales |
| ISBN |
9780470308875
0470308877 9780470172483 0470172487 9781601190505 1601190506 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New products--what separates the winners from the losers and what drives success / Robert G. Cooper -- A new product's development strategy: formulation and implementation / George Castellion -- New-product portfolio planning and management / Marvin L. Patterson -- Implementing product development / Paul O'Connor -- Process ownership / Dr. W.M. Watson -- The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen -- Service development / Thomas D. Kuczmarski and Zachary T. Johnston -- Innovation in large companies: approaches and organizational architecture / Peter A. Koen -- Managing product development project teams / Hans J. Thamhain -- Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan -- Distributed new product development (DNPD) / Stefan Heck and TJ Grewal -- Accelerated product development / Preston G. Smith -- Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld -- Obtaining customer needs for product development / Abbie Griffin -- Contextual research for new product development / Chris V. Conley -- Interacting with customers in the new product development process / Ian Alam -- Getting lightning to strike / Christopher W. Miller -- Quantitative market research / Brian D. Ottum -- Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar -- Technology management / Greg Evans and Patrice Gausselin -- Gate decisions / Jeffrey B. Schmidt -- Winning product review approval / Bob Lonadier -- Approaches to new product forecasting / Kenneth B. Kahn -- Enhancing new product development success through industrial design strategy / Robert W. Veryzer -- Building a bridge to the end-user / Joseph Juratovac -- Human factors engineering considerations in new product development / Mary Hoffman Pancake -- Design becomes reality-rapid prototyping / Raymond Sander -- Risk tools for technical development / Steven R. Nelson and Fritz Eubanks -- Using an effective metrics program to support business objectives / Amy Chan -- Managing new product and service launch / Sue Nagle -- Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank -- Market testing and postlaunch evaluation for consumer goods / David W. Olson -- Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines -- Product obsolescence and discontinuation / Elizabeth Jackson -- Lessons learned from outstanding corporate innovators / Douglas Boike et al. -- First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow. |
| Altri titoli varianti | Handbook of new product development |
| Record Nr. | UNINA-9911006509703321 |
Kahn Kenneth B
|
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| [Place of publication not identified], : Wiley Imprint, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The PDMA handbook of new product development [[electronic resource] /] / Kenneth B. Kahn, editor
| The PDMA handbook of new product development [[electronic resource] /] / Kenneth B. Kahn, editor |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (528 p.) |
| Disciplina | 658.575 |
| Altri autori (Persone) | KahnKenneth B |
| Soggetto topico |
Product management - United States
New products - Management |
| ISBN |
1-5231-1545-9
1-118-41808-5 1-283-86932-2 1-118-46642-X 1-118-41549-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction vii SECTION ONE: PREPARING 1 1 New Products-What Separates the Winners from the Losers and What Drives Success 3 Robert G. Cooper 2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 35 Paul Mugge and Stephen K. Markham 3 Service Development 51 Thomas D. Kuczmarski and Rishu Mandolia 4 Business Model Innovation: Innovation Outside the Core 68 Heidi M.J. Bertels and Peter A. Koen 5 Open Innovation and Successful Venturing 82 Rob van Leen and Marcel Lubben 6 Success Factors of New Product Development for Emerging Markets 100 Anna Dubiel and Holger Ernst SECTION TWO: STARTING 115 7 Effective Practices in the Front End of Innovation 117 Peter A. Koen, Heidi M.J. Bertels, and Elko Kleinschmidt 8 Getting Lightning to Strike: Ideation and Concept Creation 135 Christopher W. Miller 9 Portfolio Management for Product Innovation 154 Scott J. Edgett 10 Identifying Significant New Business Opportunities: The Magellan Process 167 Deborah A. Mills and Paige Siempelkamp 11 We-ness, Knowledge Sharing, and Performance in New Product Development Teams 181 Hyunjung Lee and Stephen K. Markham 12 Virtual Teams in New Product Development: Characteristics and Challenges 195 Nicholas S. Lockwood, Mitzi M. Montoya, and Anne P. Massey SECTION THREE: PROGRESSING 211 13 Obtaining Customer Needs for Product Development 213 Abbie Griffin 14 User Research for Product Innovation: Qualitative Methods 231 Gary R. Schirr 15 Market Analytics 244 Brian D. Ottum 16 Forecasting New Products 265 Kenneth B. Kahn 17 Social Media and New Product Development 282 Amy Kenly SECTION FOUR: ACHIEVING 295 18 Developing Intelligent Products 297 Serge A. Rijsdijk and Erik Jan Hultink 19 Strategies to Improve NPD Governance 310 Steven Haines 20 Managing the Supply Chain Implications of Launch 325 Roger J. Calantone and C. Anthony Di Benedetto 21 Post-Launch Product Management 339 Steven Haines 22 Managing Innovation Paradoxes for Organizational Ambidexterity 356 Marianne W. Lewis and Constantine Andriopoulos 23 Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process 368 Rel S. Ambrozy SECTION FIVE: PDMA RESEARCH 385 24 Lessons Learned from Outstanding Corporate Innovators 387 Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah A. Mills, Barry J. Novotny, Albert Page, and William M. Riggs 25 The Difference between Goods and Services Development: A PDMA CPAS Research Study 405 Stephen K. Markham and Thomas Hollmann 26 The Emergence of the Product Innovation Discipline and Implications for Further Research 416 C. Anthony Di Benedetto Appendix: About the Product Development and Management Association (PDMA) 427 New Product Development Glossary 435 Author Index 477 Subject Index 481 |
| Record Nr. | UNINA-9910208832003321 |
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The PDMA handbook of new product development / / Kenneth B. Kahn, editor
| The PDMA handbook of new product development / / Kenneth B. Kahn, editor |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (528 p.) |
| Disciplina | 658.575 |
| Altri autori (Persone) | KahnKenneth B |
| Soggetto topico |
Product management - United States
New products - Management |
| ISBN |
1-5231-1545-9
1-118-41808-5 1-283-86932-2 1-118-46642-X 1-118-41549-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction vii SECTION ONE: PREPARING 1 1 New Products-What Separates the Winners from the Losers and What Drives Success 3 Robert G. Cooper 2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses 35 Paul Mugge and Stephen K. Markham 3 Service Development 51 Thomas D. Kuczmarski and Rishu Mandolia 4 Business Model Innovation: Innovation Outside the Core 68 Heidi M.J. Bertels and Peter A. Koen 5 Open Innovation and Successful Venturing 82 Rob van Leen and Marcel Lubben 6 Success Factors of New Product Development for Emerging Markets 100 Anna Dubiel and Holger Ernst SECTION TWO: STARTING 115 7 Effective Practices in the Front End of Innovation 117 Peter A. Koen, Heidi M.J. Bertels, and Elko Kleinschmidt 8 Getting Lightning to Strike: Ideation and Concept Creation 135 Christopher W. Miller 9 Portfolio Management for Product Innovation 154 Scott J. Edgett 10 Identifying Significant New Business Opportunities: The Magellan Process 167 Deborah A. Mills and Paige Siempelkamp 11 We-ness, Knowledge Sharing, and Performance in New Product Development Teams 181 Hyunjung Lee and Stephen K. Markham 12 Virtual Teams in New Product Development: Characteristics and Challenges 195 Nicholas S. Lockwood, Mitzi M. Montoya, and Anne P. Massey SECTION THREE: PROGRESSING 211 13 Obtaining Customer Needs for Product Development 213 Abbie Griffin 14 User Research for Product Innovation: Qualitative Methods 231 Gary R. Schirr 15 Market Analytics 244 Brian D. Ottum 16 Forecasting New Products 265 Kenneth B. Kahn 17 Social Media and New Product Development 282 Amy Kenly SECTION FOUR: ACHIEVING 295 18 Developing Intelligent Products 297 Serge A. Rijsdijk and Erik Jan Hultink 19 Strategies to Improve NPD Governance 310 Steven Haines 20 Managing the Supply Chain Implications of Launch 325 Roger J. Calantone and C. Anthony Di Benedetto 21 Post-Launch Product Management 339 Steven Haines 22 Managing Innovation Paradoxes for Organizational Ambidexterity 356 Marianne W. Lewis and Constantine Andriopoulos 23 Understanding the Most Common Types of Intellectual Property Rights and Applying Them to the Product Development Process 368 Rel S. Ambrozy SECTION FIVE: PDMA RESEARCH 385 24 Lessons Learned from Outstanding Corporate Innovators 387 Sally Evans Kay, Douglas Boike, Wayne Fisher, Thomas Hustad, Stan Jankowski, Deborah A. Mills, Barry J. Novotny, Albert Page, and William M. Riggs 25 The Difference between Goods and Services Development: A PDMA CPAS Research Study 405 Stephen K. Markham and Thomas Hollmann 26 The Emergence of the Product Innovation Discipline and Implications for Further Research 416 C. Anthony Di Benedetto Appendix: About the Product Development and Management Association (PDMA) 427 New Product Development Glossary 435 Author Index 477 Subject Index 481 |
| Altri titoli varianti | Handbook of new product development |
| Record Nr. | UNINA-9910810971103321 |
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||