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The PDMA Handbook of New Product Development
| The PDMA Handbook of New Product Development |
| Autore | Kahn Kenneth B |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | [Place of publication not identified], : Wiley Imprint, 2004 |
| Descrizione fisica | 1 online resource (xiii, 625 p.) : ill |
| Disciplina | 658.5/75 |
| Altri autori (Persone) |
KahnKenneth B
CastellionGeorge GriffinAbbie |
| Soggetto topico |
Commerce
Business & Economics Marketing & Sales |
| ISBN |
9780470308875
0470308877 9780470172483 0470172487 9781601190505 1601190506 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | New products--what separates the winners from the losers and what drives success / Robert G. Cooper -- A new product's development strategy: formulation and implementation / George Castellion -- New-product portfolio planning and management / Marvin L. Patterson -- Implementing product development / Paul O'Connor -- Process ownership / Dr. W.M. Watson -- The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen -- Service development / Thomas D. Kuczmarski and Zachary T. Johnston -- Innovation in large companies: approaches and organizational architecture / Peter A. Koen -- Managing product development project teams / Hans J. Thamhain -- Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan -- Distributed new product development (DNPD) / Stefan Heck and TJ Grewal -- Accelerated product development / Preston G. Smith -- Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld -- Obtaining customer needs for product development / Abbie Griffin -- Contextual research for new product development / Chris V. Conley -- Interacting with customers in the new product development process / Ian Alam -- Getting lightning to strike / Christopher W. Miller -- Quantitative market research / Brian D. Ottum -- Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar -- Technology management / Greg Evans and Patrice Gausselin -- Gate decisions / Jeffrey B. Schmidt -- Winning product review approval / Bob Lonadier -- Approaches to new product forecasting / Kenneth B. Kahn -- Enhancing new product development success through industrial design strategy / Robert W. Veryzer -- Building a bridge to the end-user / Joseph Juratovac -- Human factors engineering considerations in new product development / Mary Hoffman Pancake -- Design becomes reality-rapid prototyping / Raymond Sander -- Risk tools for technical development / Steven R. Nelson and Fritz Eubanks -- Using an effective metrics program to support business objectives / Amy Chan -- Managing new product and service launch / Sue Nagle -- Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank -- Market testing and postlaunch evaluation for consumer goods / David W. Olson -- Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines -- Product obsolescence and discontinuation / Elizabeth Jackson -- Lessons learned from outstanding corporate innovators / Douglas Boike et al. -- First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow. |
| Altri titoli varianti | Handbook of new product development |
| Record Nr. | UNINA-9911006509703321 |
Kahn Kenneth B
|
||
| [Place of publication not identified], : Wiley Imprint, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Product planning essentials [[electronic resource] /] / Kenneth B. Kahn
| Product planning essentials [[electronic resource] /] / Kenneth B. Kahn |
| Autore | Kahn Kenneth B |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2001 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 658.575 |
| Soggetto topico |
New products
Production planning Production management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-322-41347-9
0-7619-1998-8 1-4522-3813-8 1-4522-2173-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Chapter 1 - Introduction; Chapter 2 - Strategy and Process; Chapter 3 - Organizing People; Chapter 4 - Opportunity Identification; Chapter 5 - Concept Generation; Chapter 6 - Concept Evaluation; Chapter 7 - Technical Development; Chapter 8 - Market Planning; Chapter 9 - Commercialization and Launch; Chapter 10 - Life Cycle Management; Chapter 11 - Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property; Chapter 12 - Product Development Best Practices; Appendix A: Situation Analysis Data Sources
Appendix B: Reference Sources for Product PlanningReferences; Index; About the Author |
| Record Nr. | UNINA-9910478926703321 |
|
Kahn Kenneth B
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Product planning essentials [[electronic resource] /] / Kenneth B. Kahn
| Product planning essentials [[electronic resource] /] / Kenneth B. Kahn |
| Autore | Kahn Kenneth B |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2001 |
| Descrizione fisica | 1 online resource (viii, 254 p.) : ill |
| Disciplina | 658.575 |
| Soggetto topico | New products |
| ISBN |
1-322-41347-9
0-7619-1998-8 1-4522-3813-8 1-4522-2173-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Chapter 1 - Introduction; Chapter 2 - Strategy and Process; Chapter 3 - Organizing People; Chapter 4 - Opportunity Identification; Chapter 5 - Concept Generation; Chapter 6 - Concept Evaluation; Chapter 7 - Technical Development; Chapter 8 - Market Planning; Chapter 9 - Commercialization and Launch; Chapter 10 - Life Cycle Management; Chapter 11 - Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property; Chapter 12 - Product Development Best Practices; Appendix A: Situation Analysis Data Sources
Appendix B: Reference Sources for Product PlanningReferences; Index; About the Author |
| Record Nr. | UNINA-9910785984703321 |
|
Kahn Kenneth B
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||