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Design for hackers [[electronic resource] ] : reverse-engineering beauty / / David Kadavy
Design for hackers [[electronic resource] ] : reverse-engineering beauty / / David Kadavy
Autore Kadavy David
Edizione [1st edition]
Pubbl/distr/stampa Chichester, West Sussex, UK, : John Wiley & Sons Ltd., c2011
Descrizione fisica 1 online resource (354 p.)
Disciplina 651.84028
745.40285
Soggetto topico Computer graphics
Graphic arts
Graphic design (Typography)
Web sites - Design
Soggetto genere / forma Electronic books.
ISBN 1-119-99901-4
1-283-29535-0
9786613295354
1-119-97006-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Design for Hackers: Reverse-Engineering Beauty; About the Author; Credits; Acknowledgments; Contents; Introduction; Design as Literacy; The Hacker Attitude; The Gap in Design Knowledge; Part I: Understanding Design; Chapter 1: Why Design Matters; What Design Really Is; What Design Is Not; The Layers of Design; Conclusion; Chapter 2: The Purpose of Design; Visual Design and Its Relation to User Experience Design; Sometimes a Visual Design Is Just Good Enough; Sometimes Visual Design Is Your Advantage; Reverse-Engineering the Twitter User Experience; Knowledge Applied; Part II: Medium and Form
Chapter 3: Medium and Form in TypographyThe Tragedy of Misuse: Why You Hate Comic Sans; The Shackles of the Typographer: The Unalterable Word; The Formation of Our Alphabet; The Birth of Our Letters; The Type That Has Lived On; Garamond Today: Why You Don't Use Garamond on the Web; Knowledge Applied; Chapter 4: Technology and Culture; How Trends Are Created; SEO Is Design; Knowledge Applied; Part III: Composition; Chapter 5: Fool's Golden Ratio: Understanding Proportions; What Is Proportion?; Proportion and Design; The Broken Promise of the Golden Ratio; Other Pleasing Proportions
Proportions in Our WorldProportions at Work; Knowledge Applied; Chapter 6: Holding the Eye: Composition and Design Principles; Compositional Relationships; Design Principles; Why the MailChimp Logo Is Beautiful: Use of Composition and Design Principles; Knowledge Applied; Chapter 7: Enlivening Information: Establishing a Visual Hierarchy; What I Mean by "Hierarchy"; Hierarchical Factors in Isolation; Hierarchy at Work; Knowledge Applied; Part IV: Color; Chapter 8: Color Science; What Is Color?; The Tricks Your Eyes Play; How the Visual System Works; Defining Color
Color Models and Data-Driven GraphicsThinking in Hexadecimal Color: Understanding the Colors of the Web; Color Models in Action: Why Your Business Card Doesn't (and Never Will) Match Your Website; Knowledge Applied; Chapter 9: Color Theory; Color Response throughout Human History; Color Response and Human Biology; The Power of Red: Why You Don't Stand a Chance in the "Target Challenge"; Research on Other Colors; Color and Culture; Color Schemes and the Color Wheel; Color Choices and Web Conventions; The Interaction of Colors: Why Monet Never Used Black; Color Schemes
Creating a Mood with ColorTools for Creating Color Palettes and Schemes; Knowledge Applied; Part V: Appendixes; Appendix A: Choosing and Pairing Fonts; Classifying Typefaces; Looking At Letter Structure: The Form of the Skeleton; Pairing Fonts; All the Fonts You'll Ever Need; Appendix B: Typographic Etiquette; Distorting Type: What Not to Do; Setting Body Copy; Tending to Typographic Details; Index
Record Nr. UNINA-9910457950503321
Kadavy David  
Chichester, West Sussex, UK, : John Wiley & Sons Ltd., c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Design for hackers [[electronic resource] ] : reverse-engineering beauty / / David Kadavy
Design for hackers [[electronic resource] ] : reverse-engineering beauty / / David Kadavy
Autore Kadavy David
Edizione [1st edition]
Pubbl/distr/stampa Chichester, West Sussex, UK, : John Wiley & Sons Ltd., c2011
Descrizione fisica 1 online resource (354 p.)
Disciplina 651.84028
745.40285
Soggetto topico Computer graphics
Graphic arts
Graphic design (Typography)
Web sites - Design
ISBN 1-119-99901-4
1-283-29535-0
9786613295354
1-119-97006-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Design for Hackers: Reverse-Engineering Beauty; About the Author; Credits; Acknowledgments; Contents; Introduction; Design as Literacy; The Hacker Attitude; The Gap in Design Knowledge; Part I: Understanding Design; Chapter 1: Why Design Matters; What Design Really Is; What Design Is Not; The Layers of Design; Conclusion; Chapter 2: The Purpose of Design; Visual Design and Its Relation to User Experience Design; Sometimes a Visual Design Is Just Good Enough; Sometimes Visual Design Is Your Advantage; Reverse-Engineering the Twitter User Experience; Knowledge Applied; Part II: Medium and Form
Chapter 3: Medium and Form in TypographyThe Tragedy of Misuse: Why You Hate Comic Sans; The Shackles of the Typographer: The Unalterable Word; The Formation of Our Alphabet; The Birth of Our Letters; The Type That Has Lived On; Garamond Today: Why You Don't Use Garamond on the Web; Knowledge Applied; Chapter 4: Technology and Culture; How Trends Are Created; SEO Is Design; Knowledge Applied; Part III: Composition; Chapter 5: Fool's Golden Ratio: Understanding Proportions; What Is Proportion?; Proportion and Design; The Broken Promise of the Golden Ratio; Other Pleasing Proportions
Proportions in Our WorldProportions at Work; Knowledge Applied; Chapter 6: Holding the Eye: Composition and Design Principles; Compositional Relationships; Design Principles; Why the MailChimp Logo Is Beautiful: Use of Composition and Design Principles; Knowledge Applied; Chapter 7: Enlivening Information: Establishing a Visual Hierarchy; What I Mean by "Hierarchy"; Hierarchical Factors in Isolation; Hierarchy at Work; Knowledge Applied; Part IV: Color; Chapter 8: Color Science; What Is Color?; The Tricks Your Eyes Play; How the Visual System Works; Defining Color
Color Models and Data-Driven GraphicsThinking in Hexadecimal Color: Understanding the Colors of the Web; Color Models in Action: Why Your Business Card Doesn't (and Never Will) Match Your Website; Knowledge Applied; Chapter 9: Color Theory; Color Response throughout Human History; Color Response and Human Biology; The Power of Red: Why You Don't Stand a Chance in the "Target Challenge"; Research on Other Colors; Color and Culture; Color Schemes and the Color Wheel; Color Choices and Web Conventions; The Interaction of Colors: Why Monet Never Used Black; Color Schemes
Creating a Mood with ColorTools for Creating Color Palettes and Schemes; Knowledge Applied; Part V: Appendixes; Appendix A: Choosing and Pairing Fonts; Classifying Typefaces; Looking At Letter Structure: The Form of the Skeleton; Pairing Fonts; All the Fonts You'll Ever Need; Appendix B: Typographic Etiquette; Distorting Type: What Not to Do; Setting Body Copy; Tending to Typographic Details; Index
Record Nr. UNINA-9910781454003321
Kadavy David  
Chichester, West Sussex, UK, : John Wiley & Sons Ltd., c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Design for hackers : reverse-engineering beauty / / David Kadavy
Design for hackers : reverse-engineering beauty / / David Kadavy
Autore Kadavy David
Edizione [1st edition]
Pubbl/distr/stampa Chichester, West Sussex, UK, : John Wiley & Sons Ltd., c2011
Descrizione fisica 1 online resource (354 p.)
Disciplina 651.84028
745.40285
Soggetto topico Computer graphics
Graphic arts
Graphic design (Typography)
Web sites - Design
ISBN 1-119-99901-4
1-283-29535-0
9786613295354
1-119-97006-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Design for Hackers: Reverse-Engineering Beauty; About the Author; Credits; Acknowledgments; Contents; Introduction; Design as Literacy; The Hacker Attitude; The Gap in Design Knowledge; Part I: Understanding Design; Chapter 1: Why Design Matters; What Design Really Is; What Design Is Not; The Layers of Design; Conclusion; Chapter 2: The Purpose of Design; Visual Design and Its Relation to User Experience Design; Sometimes a Visual Design Is Just Good Enough; Sometimes Visual Design Is Your Advantage; Reverse-Engineering the Twitter User Experience; Knowledge Applied; Part II: Medium and Form
Chapter 3: Medium and Form in TypographyThe Tragedy of Misuse: Why You Hate Comic Sans; The Shackles of the Typographer: The Unalterable Word; The Formation of Our Alphabet; The Birth of Our Letters; The Type That Has Lived On; Garamond Today: Why You Don't Use Garamond on the Web; Knowledge Applied; Chapter 4: Technology and Culture; How Trends Are Created; SEO Is Design; Knowledge Applied; Part III: Composition; Chapter 5: Fool's Golden Ratio: Understanding Proportions; What Is Proportion?; Proportion and Design; The Broken Promise of the Golden Ratio; Other Pleasing Proportions
Proportions in Our WorldProportions at Work; Knowledge Applied; Chapter 6: Holding the Eye: Composition and Design Principles; Compositional Relationships; Design Principles; Why the MailChimp Logo Is Beautiful: Use of Composition and Design Principles; Knowledge Applied; Chapter 7: Enlivening Information: Establishing a Visual Hierarchy; What I Mean by "Hierarchy"; Hierarchical Factors in Isolation; Hierarchy at Work; Knowledge Applied; Part IV: Color; Chapter 8: Color Science; What Is Color?; The Tricks Your Eyes Play; How the Visual System Works; Defining Color
Color Models and Data-Driven GraphicsThinking in Hexadecimal Color: Understanding the Colors of the Web; Color Models in Action: Why Your Business Card Doesn't (and Never Will) Match Your Website; Knowledge Applied; Chapter 9: Color Theory; Color Response throughout Human History; Color Response and Human Biology; The Power of Red: Why You Don't Stand a Chance in the "Target Challenge"; Research on Other Colors; Color and Culture; Color Schemes and the Color Wheel; Color Choices and Web Conventions; The Interaction of Colors: Why Monet Never Used Black; Color Schemes
Creating a Mood with ColorTools for Creating Color Palettes and Schemes; Knowledge Applied; Part V: Appendixes; Appendix A: Choosing and Pairing Fonts; Classifying Typefaces; Looking At Letter Structure: The Form of the Skeleton; Pairing Fonts; All the Fonts You'll Ever Need; Appendix B: Typographic Etiquette; Distorting Type: What Not to Do; Setting Body Copy; Tending to Typographic Details; Index
Record Nr. UNINA-9910829101003321
Kadavy David  
Chichester, West Sussex, UK, : John Wiley & Sons Ltd., c2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui