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Integration marketing [[electronic resource] ] : how small businesses become big businesses--and big businesses become empires / / Mark Joyner
| Integration marketing [[electronic resource] ] : how small businesses become big businesses--and big businesses become empires / / Mark Joyner |
| Autore | Joyner Mark |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2009 |
| Descrizione fisica | 1 online resource (163 p.) |
| Disciplina |
658.8
658.8/01 658.801 |
| Soggetto topico |
Strategic planning
Marketing Small business Big business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-11444-1
9786612114441 1-118-25786-3 0-470-48353-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires; Contents; Introduction; Part I: The Idea; Chapter 1: Digital New School Meets Profitable Old School; Chapter 2: A Real-Life Yoda on Billion Dollar Businesses; Chapter 3: How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People; Chapter 4: Talking the Business Growth Talk; Part II: The Strategy; Chapter 5: Why Strategic Integration Marketing?; Chapter 6: Taking That First Step Forward; Part III: The Mastery; Chapter 7: More Words that Matter
Chapter 8: Minimizing Guesswork, Maximizing GrowthChapter 9: Google, Snoop Dogg, and Some Bling-Bling; Extra Credit; Chapter 10: One More Benefit; Appendix: Integration Spottings; Index |
| Record Nr. | UNINA-9910146399203321 |
Joyner Mark
|
||
| Hoboken, NJ, : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Integration marketing [[electronic resource] ] : how small businesses become big businesses--and big businesses become empires / / Mark Joyner
| Integration marketing [[electronic resource] ] : how small businesses become big businesses--and big businesses become empires / / Mark Joyner |
| Autore | Joyner Mark |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2009 |
| Descrizione fisica | 1 online resource (163 p.) |
| Disciplina |
658.8
658.8/01 658.801 |
| Soggetto topico |
Strategic planning
Marketing Small business Big business |
| ISBN |
1-282-11444-1
9786612114441 1-118-25786-3 0-470-48353-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires; Contents; Introduction; Part I: The Idea; Chapter 1: Digital New School Meets Profitable Old School; Chapter 2: A Real-Life Yoda on Billion Dollar Businesses; Chapter 3: How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People; Chapter 4: Talking the Business Growth Talk; Part II: The Strategy; Chapter 5: Why Strategic Integration Marketing?; Chapter 6: Taking That First Step Forward; Part III: The Mastery; Chapter 7: More Words that Matter
Chapter 8: Minimizing Guesswork, Maximizing GrowthChapter 9: Google, Snoop Dogg, and Some Bling-Bling; Extra Credit; Chapter 10: One More Benefit; Appendix: Integration Spottings; Index |
| Record Nr. | UNINA-9910830911003321 |
|
Joyner Mark
|
||
| Hoboken, NJ, : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Integration marketing [[electronic resource] ] : how small businesses become big businesses--and big businesses become empires / / Mark Joyner
| Integration marketing [[electronic resource] ] : how small businesses become big businesses--and big businesses become empires / / Mark Joyner |
| Autore | Joyner Mark |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2009 |
| Descrizione fisica | 1 online resource (163 p.) |
| Disciplina |
658.8
658.8/01 658.801 |
| Soggetto topico |
Strategic planning
Marketing Small business Big business |
| ISBN |
1-282-11444-1
9786612114441 1-118-25786-3 0-470-48353-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires; Contents; Introduction; Part I: The Idea; Chapter 1: Digital New School Meets Profitable Old School; Chapter 2: A Real-Life Yoda on Billion Dollar Businesses; Chapter 3: How Integration Marketing Transformed a Self-Confessed Geek into One of History's Most Influential People; Chapter 4: Talking the Business Growth Talk; Part II: The Strategy; Chapter 5: Why Strategic Integration Marketing?; Chapter 6: Taking That First Step Forward; Part III: The Mastery; Chapter 7: More Words that Matter
Chapter 8: Minimizing Guesswork, Maximizing GrowthChapter 9: Google, Snoop Dogg, and Some Bling-Bling; Extra Credit; Chapter 10: One More Benefit; Appendix: Integration Spottings; Index |
| Record Nr. | UNINA-9910877733103321 |
|
Joyner Mark
|
||
| Hoboken, NJ, : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||