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The experience effect [[electronic resource] ] : engage your customers with a consistent and memorable brand experience / / Jim Joseph
| The experience effect [[electronic resource] ] : engage your customers with a consistent and memorable brand experience / / Jim Joseph |
| Autore | Joseph Jim <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Brand loyalty Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-56868-X
9786612568688 0-8144-1555-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile
6 Get Emotional: Connecting with Customers on Multiple Levels7 Reach Out and Touch: Mapping Effective and Engaging Touchpoints; 8 Squishees from Kwik-E-Mart: Activating Touchpoints; 9 Avoiding the Cookie Cutter: Creating Unique Touchpoints; 10 Meet Martha, Louis, and Some Elves: Finding Inspiration; 11 Madonna and Tide: Learning from Celebrities; 12 Everyone Else Bring Data: Researching the Experience Effect; 13 A Flash of Color: Owning the Experience Effect; 14 Mind the Gap: Assessing What's Missing on the Brand; 15 A Room with a View: Keeping the Team on Track Afterword: Click-Through: Making It RealIndex; About the Author |
| Record Nr. | UNINA-9910456307603321 |
Joseph Jim <1963->
|
||
| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The experience effect [[electronic resource] ] : engage your customers with a consistent and memorable brand experience / / Jim Joseph
| The experience effect [[electronic resource] ] : engage your customers with a consistent and memorable brand experience / / Jim Joseph |
| Autore | Joseph Jim <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Brand loyalty Customer relations |
| ISBN |
1-282-56868-X
9786612568688 0-8144-1555-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile
6 Get Emotional: Connecting with Customers on Multiple Levels7 Reach Out and Touch: Mapping Effective and Engaging Touchpoints; 8 Squishees from Kwik-E-Mart: Activating Touchpoints; 9 Avoiding the Cookie Cutter: Creating Unique Touchpoints; 10 Meet Martha, Louis, and Some Elves: Finding Inspiration; 11 Madonna and Tide: Learning from Celebrities; 12 Everyone Else Bring Data: Researching the Experience Effect; 13 A Flash of Color: Owning the Experience Effect; 14 Mind the Gap: Assessing What's Missing on the Brand; 15 A Room with a View: Keeping the Team on Track Afterword: Click-Through: Making It RealIndex; About the Author |
| Record Nr. | UNINA-9910781028803321 |
|
Joseph Jim <1963->
|
||
| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The experience effect : engage your customers with a consistent and memorable brand experience / / Jim Joseph
| The experience effect : engage your customers with a consistent and memorable brand experience / / Jim Joseph |
| Autore | Joseph Jim <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Brand loyalty Customer relations |
| ISBN |
1-282-56868-X
9786612568688 0-8144-1555-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile
6 Get Emotional: Connecting with Customers on Multiple Levels7 Reach Out and Touch: Mapping Effective and Engaging Touchpoints; 8 Squishees from Kwik-E-Mart: Activating Touchpoints; 9 Avoiding the Cookie Cutter: Creating Unique Touchpoints; 10 Meet Martha, Louis, and Some Elves: Finding Inspiration; 11 Madonna and Tide: Learning from Celebrities; 12 Everyone Else Bring Data: Researching the Experience Effect; 13 A Flash of Color: Owning the Experience Effect; 14 Mind the Gap: Assessing What's Missing on the Brand; 15 A Room with a View: Keeping the Team on Track Afterword: Click-Through: Making It RealIndex; About the Author |
| Record Nr. | UNINA-9910824271703321 |
|
Joseph Jim <1963->
|
||
| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||