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Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi
Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi
Autore Jong H. Wi
Edizione [1st ed.]
Pubbl/distr/stampa London, : Imperial College Press
Descrizione fisica 1 online resource (241 p.)
Disciplina 338.4/77948
Collana Series on technology management
Soggetto topico Electronic games industry
Technological innovations
Soggetto genere / forma Electronic books.
ISBN 1-282-44133-7
9786612441332
1-84816-357-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
Record Nr. UNINA-9910456496703321
Jong H. Wi  
London, : Imperial College Press
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi
Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi
Autore Jong H. Wi
Edizione [1st ed.]
Pubbl/distr/stampa London, : Imperial College Press
Descrizione fisica 1 online resource (241 p.)
Disciplina 338.4/77948
Collana Series on technology management
Soggetto topico Video games industry
Technological innovations
ISBN 1-282-44133-7
9786612441332
1-84816-357-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
Record Nr. UNINA-9910781098503321
Jong H. Wi  
London, : Imperial College Press
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Innovation and strategy of online games / / Jong H. Wi
Innovation and strategy of online games / / Jong H. Wi
Autore Jong H. Wi
Edizione [1st ed.]
Pubbl/distr/stampa London, : Imperial College Press
Descrizione fisica 1 online resource (241 p.)
Disciplina 338.4/77948
Collana Series on technology management
Soggetto topico Electronic games industry
Technological innovations
ISBN 1-282-44133-7
9786612441332
1-84816-357-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
Record Nr. UNINA-9910821075603321
Jong H. Wi  
London, : Imperial College Press
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui