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Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi
| Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi |
| Autore | Jong H. Wi |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Imperial College Press |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 338.4/77948 |
| Collana | Series on technology management |
| Soggetto topico |
Electronic games industry
Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-44133-7
9786612441332 1-84816-357-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users. |
| Record Nr. | UNINA-9910456496703321 |
Jong H. Wi
|
||
| London, : Imperial College Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi
| Innovation and strategy of online games [[electronic resource] /] / Jong H. Wi |
| Autore | Jong H. Wi |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Imperial College Press |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 338.4/77948 |
| Collana | Series on technology management |
| Soggetto topico |
Video games industry
Technological innovations |
| ISBN |
1-282-44133-7
9786612441332 1-84816-357-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users. |
| Record Nr. | UNINA-9910781098503321 |
|
Jong H. Wi
|
||
| London, : Imperial College Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Innovation and strategy of online games / / Jong H. Wi
| Innovation and strategy of online games / / Jong H. Wi |
| Autore | Jong H. Wi |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Imperial College Press |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 338.4/77948 |
| Collana | Series on technology management |
| Soggetto topico |
Electronic games industry
Technological innovations |
| ISBN |
1-282-44133-7
9786612441332 1-84816-357-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users. |
| Record Nr. | UNINA-9910821075603321 |
|
Jong H. Wi
|
||
| London, : Imperial College Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||