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The new advertising : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala
| The new advertising : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala |
| Pubbl/distr/stampa | Santa Barbara, California ; ; Denver, Colorado : , : Praeger, , 2016 |
| Descrizione fisica | 1 online resource (845 pages) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Internet advertising Internet marketing Social media |
| ISBN |
979-82-16-12241-8
1-4408-3343-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. |
| Record Nr. | UNINA-9910798644403321 |
| Santa Barbara, California ; ; Denver, Colorado : , : Praeger, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The new advertising : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala
| The new advertising : branding, content, and consumer relationships in the data-driven social media era / / Ruth E. Brown, Valerie K. Jones, and Ming Wang, editors ; foreword by Don E. Schultz ; epilogue by Valerie K. Jones and Rishad Tobaccowala |
| Pubbl/distr/stampa | Santa Barbara, California ; ; Denver, Colorado : , : Praeger, , 2016 |
| Descrizione fisica | 1 online resource (845 pages) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Internet advertising Internet marketing Social media |
| ISBN |
979-82-16-12241-8
1-4408-3343-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Volume 1. Traditional Advertising Transformed -- Volume 2. New Media, New Uses, New Metrics. |
| Record Nr. | UNINA-9910809699203321 |
| Santa Barbara, California ; ; Denver, Colorado : , : Praeger, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||