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BRICS and beyond [[electronic resource] ] : executive lessons on emerging markets / / Stephanie Jones
| BRICS and beyond [[electronic resource] ] : executive lessons on emerging markets / / Stephanie Jones |
| Autore | Jones Stephanie <1957-> |
| Pubbl/distr/stampa | Chichester [England], : Wiley, 2012 |
| Descrizione fisica | 1 online resource (303 p.) |
| Disciplina | 658/.049 |
| Soggetto topico |
International business enterprises - Developing countries
Social responsibility of business - Developing countries Diversity in the workplace - Developing countries Industrial management - Developing countries |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20818-1
1-280-69674-5 9786613673701 1-118-35156-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. |
| Record Nr. | UNINA-9910141419603321 |
Jones Stephanie <1957->
|
||
| Chichester [England], : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
BRICS and beyond : executive lessons on emerging markets / / Stephanie Jones
| BRICS and beyond : executive lessons on emerging markets / / Stephanie Jones |
| Autore | Jones Stephanie <1957-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester [England], : Wiley, 2012 |
| Descrizione fisica | 1 online resource (303 p.) |
| Disciplina | 658/.049 |
| Soggetto topico |
International business enterprises - Developing countries
Social responsibility of business - Developing countries Diversity in the workplace - Developing countries Industrial management - Developing countries |
| ISBN |
1-119-20818-1
1-280-69674-5 9786613673701 1-118-35156-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. |
| Record Nr. | UNINA-9910814777703321 |
|
Jones Stephanie <1957->
|
||
| Chichester [England], : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||