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Keyword intelligence [[electronic resource] ] : keyword research for search, social, and beyond / / Ron Jones
| Keyword intelligence [[electronic resource] ] : keyword research for search, social, and beyond / / Ron Jones |
| Autore | Jones Ron <1956-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley & Sons, Inc., 2012 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.8 |
| Collana | Serious skills |
| Soggetto topico |
Internet searching
Internet marketing |
| ISBN |
1-283-30675-1
9786613306753 1-118-21685-7 |
| Classificazione |
ST 205
ST 306 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Keywork Intelligence Keyword Research for Search, Social, and Beyond; Copyright; Acknowledgments; About the Author; Contents; Foreword; Introduction; Chapter 1: Keyword Research History and Its Evolving Role in Marketing; How Keyword Research Has Evolved; Why Keywords and Keyword Research Are Vital for Success; The Six Principles of Keyword Research; Summary; Chapter 2: How to Develop a Successful Keyword Strategy; Develop Your Marketing Strategy, Plan, and Goals; Decide Which Marketing Channels You Will Use; How Will You Measure Success?; Team Members and Their Roles and Goals
Keyword Competitive IntelligenceKeyword Research Process; Summary; Chapter 3: Keyword Research Tools; Keywords and the Search Funnel; Building Your Toolset; Stage 1 and 2 Keyword Tools; Search-Engine-Specific Tools; Stage 3 and 4 Keyword Tools; Keyword Competitive Analysis Tools; Summary; Chapter 4: Finding Keywords; Building Your Keyword Toolset and Methodology; Brainstorming and Seed Keywords; Where to Find Good Keywords; Within Your Company; Within Your Industry; From Your Competition; From Social Media and Blogs; Keyword Modification Techniques; Summary Chapter 5: Refine Your Initial List of Keywords in Seven StepsThe Keyword Refinement ProcessYou now take off your brainstorming hat; Step 1: Categorization and Audience Segmentation; Step 2: Scoring for Relevance; Step 3: Scoring for Specificity; Step 4: Scoring for Competitiion; Step 5: Scoring for Popularity; Step 6: Overall Scoring and Prioritization; Step 7: Keyword Interpretation; Summary; Chapter 6: Using Keywords for SEO; Keywords and Their Role in SEO; Keyword Optimization; Keywords and Link Building; Optimizing Image and Video Assets with Keywords; Summary Chapter 7: Using Keywords for PPCKeywords and Their Role in PPC; Keyword Categories and Ad Groups; Keywords and Quality Score; Using Negative Keywords; Search Funnels; Summary; Chapter 8: Using Keywords for Social Media; Role of Keywords and Social Media; What Is Social Media?; Social Media Strategy; Social Media Keyword Research Tools; Keyword Research for YouTube; Keyword Research for Twitter; Keyword Research for Facebook; Keyword Research for Blogging; Summary; Chapter 9: Using Keywords for Mobile and Local; Local Search Visibility; Local Keyword Research Optimize Your Site Using Local KeywordsMobile Keyword Research; Developing a Mobile Strategy; Summary; Chapter 10: Keywords and Site Architecture; Understanding Site Architecture; Step 1: Your Site Structure; Step 2: Keyword Modeling; Step 3: Developing Your Personas; Step 4: Content Design; Step 5: Wireframes and Prototyping; Summary; Chapter 11: Creating Great Content with Keywords; The Importance of Quality Content; Writing for the Web; Copywriting; Content Management; Content Marketing; Digital Asset Optimization; Summary; Chapter 12: Using Keywords for Branding and Messaging Keywords Research for Branding and Messaging |
| Record Nr. | UNINA-9910781961303321 |
Jones Ron <1956->
|
||
| Indianapolis, Ind., : John Wiley & Sons, Inc., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Keyword intelligence : keyword research for search, social, and beyond / / Ron Jones
| Keyword intelligence : keyword research for search, social, and beyond / / Ron Jones |
| Autore | Jones Ron <1956-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley & Sons, Inc., 2012 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.8 |
| Collana | Serious skills |
| Soggetto topico |
Internet searching
Internet marketing |
| ISBN |
1-283-30675-1
9786613306753 1-118-21685-7 |
| Classificazione |
ST 205
ST 306 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Keywork Intelligence Keyword Research for Search, Social, and Beyond; Copyright; Acknowledgments; About the Author; Contents; Foreword; Introduction; Chapter 1: Keyword Research History and Its Evolving Role in Marketing; How Keyword Research Has Evolved; Why Keywords and Keyword Research Are Vital for Success; The Six Principles of Keyword Research; Summary; Chapter 2: How to Develop a Successful Keyword Strategy; Develop Your Marketing Strategy, Plan, and Goals; Decide Which Marketing Channels You Will Use; How Will You Measure Success?; Team Members and Their Roles and Goals
Keyword Competitive IntelligenceKeyword Research Process; Summary; Chapter 3: Keyword Research Tools; Keywords and the Search Funnel; Building Your Toolset; Stage 1 and 2 Keyword Tools; Search-Engine-Specific Tools; Stage 3 and 4 Keyword Tools; Keyword Competitive Analysis Tools; Summary; Chapter 4: Finding Keywords; Building Your Keyword Toolset and Methodology; Brainstorming and Seed Keywords; Where to Find Good Keywords; Within Your Company; Within Your Industry; From Your Competition; From Social Media and Blogs; Keyword Modification Techniques; Summary Chapter 5: Refine Your Initial List of Keywords in Seven StepsThe Keyword Refinement ProcessYou now take off your brainstorming hat; Step 1: Categorization and Audience Segmentation; Step 2: Scoring for Relevance; Step 3: Scoring for Specificity; Step 4: Scoring for Competitiion; Step 5: Scoring for Popularity; Step 6: Overall Scoring and Prioritization; Step 7: Keyword Interpretation; Summary; Chapter 6: Using Keywords for SEO; Keywords and Their Role in SEO; Keyword Optimization; Keywords and Link Building; Optimizing Image and Video Assets with Keywords; Summary Chapter 7: Using Keywords for PPCKeywords and Their Role in PPC; Keyword Categories and Ad Groups; Keywords and Quality Score; Using Negative Keywords; Search Funnels; Summary; Chapter 8: Using Keywords for Social Media; Role of Keywords and Social Media; What Is Social Media?; Social Media Strategy; Social Media Keyword Research Tools; Keyword Research for YouTube; Keyword Research for Twitter; Keyword Research for Facebook; Keyword Research for Blogging; Summary; Chapter 9: Using Keywords for Mobile and Local; Local Search Visibility; Local Keyword Research Optimize Your Site Using Local KeywordsMobile Keyword Research; Developing a Mobile Strategy; Summary; Chapter 10: Keywords and Site Architecture; Understanding Site Architecture; Step 1: Your Site Structure; Step 2: Keyword Modeling; Step 3: Developing Your Personas; Step 4: Content Design; Step 5: Wireframes and Prototyping; Summary; Chapter 11: Creating Great Content with Keywords; The Importance of Quality Content; Writing for the Web; Copywriting; Content Management; Content Marketing; Digital Asset Optimization; Summary; Chapter 12: Using Keywords for Branding and Messaging Keywords Research for Branding and Messaging |
| Altri titoli varianti | Keyword research for search, social, and beyond |
| Record Nr. | UNINA-9910823008303321 |
|
Jones Ron <1956->
|
||
| Indianapolis, Ind., : John Wiley & Sons, Inc., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||