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All-out for victory! [[electronic resource] ] : magazine advertising and the World War II home front / / John Bush Jones
| All-out for victory! [[electronic resource] ] : magazine advertising and the World War II home front / / John Bush Jones |
| Autore | Jones John Bush |
| Pubbl/distr/stampa | Waltham, Mass., : Brandeis University Press |
| Descrizione fisica | 1 online resource (xi, 314 pages) : illustrations (some color) |
| Disciplina | 940.53/1 |
| Soggetto topico | Advertising, Magazine - United States - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-47295-X
9786612472954 1-58465-833-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. |
| Record Nr. | UNINA-9910459512503321 |
Jones John Bush
|
||
| Waltham, Mass., : Brandeis University Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
All-out for victory! [[electronic resource] ] : magazine advertising and the World War II home front / / John Bush Jones
| All-out for victory! [[electronic resource] ] : magazine advertising and the World War II home front / / John Bush Jones |
| Autore | Jones John Bush |
| Pubbl/distr/stampa | Waltham, Mass., : Brandeis University Press |
| Descrizione fisica | 1 online resource (xi, 314 pages) : illustrations (some color) |
| Disciplina | 940.53/1 |
| Soggetto topico | Advertising, Magazine - United States - History - 20th century |
| ISBN |
1-282-47295-X
9786612472954 1-58465-833-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. |
| Record Nr. | UNINA-9910785057903321 |
|
Jones John Bush
|
||
| Waltham, Mass., : Brandeis University Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
All-out for victory! : magazine advertising and the World War II home front / / John Bush Jones
| All-out for victory! : magazine advertising and the World War II home front / / John Bush Jones |
| Autore | Jones John Bush |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Waltham, Mass., : Brandeis University Press |
| Descrizione fisica | 1 online resource (xi, 314 pages) : illustrations (some color) |
| Disciplina | 940.53/1 |
| Soggetto topico | Advertising, Magazine - United States - History - 20th century |
| ISBN |
1-282-47295-X
9786612472954 1-58465-833-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow. |
| Record Nr. | UNINA-9910822987903321 |
|
Jones John Bush
|
||
| Waltham, Mass., : Brandeis University Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||