| Autore |
Jones David
|
| Edizione | [1st edition] |
| Pubbl/distr/stampa |
Harlow, England : , : Pearson, , 2012
|
| Descrizione fisica |
1 online resource (xv, 180 pages) : illustrations
|
| Disciplina |
658.4/08
|
| Collana |
Financial Times
|
| Soggetto topico |
Social responsibility of business
Social media - Economic aspects
|
| ISBN |
0-273-76298-2
|
| Formato |
Materiale a stampa  |
| Livello bibliografico |
Monografia |
| Lingua di pubblicazione |
eng
|
| Nota di contenuto |
Cover -- Who Cares Wins -- Contents -- Preface -- Publisher's acknowledgements -- Out-behaving the competition: why business now needs to do good to do well -- A change of direction -- The three ages of socially responsible business -- Poster child for an era -- Influence epidemic -- Putting social responsibility at the core of business strategy -- Big is good -- Radical transparency -- Act before somebody acts on your behalf -- Caveat: the customer isn't always right -- Out-behaving the competition -- Summary: being the company you want to keep -- The new world of marketing: creating a successful brand in a dramatically changing world -- Someone changed the questions -- Brilliant ideas -- Summary: the new rules for the Social Brand -- Leadership in a world of radical transparency -- You can't opt out -- Social media will make business better -- Doing good and doing well -- How not to do it #fail -- Be fast, be authentic, be transparent -- Be prepared - social media is always on the record -- Social media exposes true corporate culture -- The antisocial boss -- Be worried -- Engaging your employees -- To friend or not to friend, that is the question -- Social media gets legal -- Having a policy is a good policy -- Don't seek to control, seek to create value -- Being a good leader -- Summary: how to get social -- Creating good: the rise of the social entrepreneur -- Social media entrepreneurs -- Social entrepreneurs from big business -- Social responsibility at the core from the start -- The intersection of social responsibility and social media - the movement generation -- Some challenges for socially responsible startups -- Have idea, need money -- The road ahead -- We-volution: how collaboration is changing business -- Who shares wins -- Collaborative production: from new product development to social product development -- From B2C to C2B.
A dis-industrial revolution? -- Collaboration to enhance a product experience -- We-commerce -- To infinity and beyond -- Cutting out the corporation -- There's no 'I' in 'we' -- Collective good -- Open source drives collaboration -- The smartest brains are often outside of your organisation -- A problem shared is a problem solved -- The new collaborative world -- Summary: the power of many -- A new idea for a new era: the Social Business Idea -- MAC: Viva Glam, featuring Lady Gaga -- Levi's: Water
|
| Record Nr. | UNINA-9910151652803321 |
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