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Celebrating 20 years of publishing B2B research [[electronic resource] /] / guest editors: Angela Hausman and Wesley J. Johnston
| Celebrating 20 years of publishing B2B research [[electronic resource] /] / guest editors: Angela Hausman and Wesley J. Johnston |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (80 p.) |
| Altri autori (Persone) |
HausmanAngela
JohnstonWesley J |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Industrial marketing
Business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-73773-5
9786610737734 1-84663-215-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; A history of the Journal of Business & Industrial Marketing; We are all business marketers now; The surpluses and shortages in business-to-business marketing theory and research; The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing; Trust: looking forward and back; Expanding the marriage metaphor in understanding long-term business relationships; The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions
The evolution of an evolutionary perspective on B2B businessA network perspective of account manager performance; Blurring the lines: is there a need to rethink industrial marketing?; Awards for Excellence; |
| Record Nr. | UNINA-9910450753703321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Celebrating 20 years of publishing B2B research [[electronic resource] /] / guest editors: Angela Hausman and Wesley J. Johnston
| Celebrating 20 years of publishing B2B research [[electronic resource] /] / guest editors: Angela Hausman and Wesley J. Johnston |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (80 p.) |
| Altri autori (Persone) |
HausmanAngela
JohnstonWesley J |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Industrial marketing
Business |
| ISBN |
1-280-73773-5
9786610737734 1-84663-215-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; A history of the Journal of Business & Industrial Marketing; We are all business marketers now; The surpluses and shortages in business-to-business marketing theory and research; The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing; Trust: looking forward and back; Expanding the marriage metaphor in understanding long-term business relationships; The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions
The evolution of an evolutionary perspective on B2B businessA network perspective of account manager performance; Blurring the lines: is there a need to rethink industrial marketing?; Awards for Excellence; |
| Record Nr. | UNINA-9910784028103321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Celebrating 20 years of publishing B2B research / / guest editors: Angela Hausman and Wesley J. Johnston
| Celebrating 20 years of publishing B2B research / / guest editors: Angela Hausman and Wesley J. Johnston |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (80 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
HausmanAngela
JohnstonWesley J |
| Collana | Journal of Business & Industrial Marketing |
| Soggetto topico |
Industrial marketing
Business |
| ISBN |
1-280-73773-5
9786610737734 1-84663-215-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Guest editorial; A history of the Journal of Business & Industrial Marketing; We are all business marketers now; The surpluses and shortages in business-to-business marketing theory and research; The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing; Trust: looking forward and back; Expanding the marriage metaphor in understanding long-term business relationships; The role of social and self-conscious emotions in the regulation of business-to-business relationships in salesperson-customer interactions
The evolution of an evolutionary perspective on B2B businessA network perspective of account manager performance; Blurring the lines: is there a need to rethink industrial marketing?; Awards for Excellence; |
| Record Nr. | UNINA-9910819793703321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||