Data-driven marketing [[electronic resource] ] : the 15 metrics everyone in marketing should know / / Mark Jeffery |
Autore | Jeffery Mark <1965-> |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
Descrizione fisica | 1 online resource (323 p.) |
Disciplina | 658.8/3 |
Soggetto topico |
Marketing research
Marketing - Mathematical models Marketing |
ISBN |
0-470-59569-8
1-119-19866-6 1-282-54841-7 9786612548413 0-470-59568-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing
Chapter 9: Wow, That Product Is Exactly What I Need!Chapter 10: What's It Going to Take?; Chapter 11: Marketing Budgets, Technology, and Core Processes; Appendix for Instructors: How to Use This Book to Teach Data-Driven Marketing; NOTES; INDEX |
Record Nr. | UNINA-9910139510203321 |
Jeffery Mark <1965->
![]() |
||
Hoboken, N.J., : Wiley, c2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Data-driven marketing [[electronic resource] ] : the 15 metrics everyone in marketing should know / / Mark Jeffery |
Autore | Jeffery Mark <1965-> |
Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2010 |
Descrizione fisica | 1 online resource (323 p.) |
Disciplina | 658.8/3 |
Soggetto topico |
Marketing research
Marketing - Mathematical models Marketing |
ISBN |
0-470-59569-8
1-119-19866-6 1-282-54841-7 9786612548413 0-470-59568-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know; CONTENTS; DOWNLOADABLE ROMI RESOURCES; ACKNOWLEDGMENTS; INTRODUCTION; Part I: Essentials; Chapter 1: The Marketing Divide; Chapter 2: Where Do You Start?; Chapter 3: The 10 Classical Marketing Metrics; Part II: 15 Metrics to Radically Improve Marketing Performance; Chapter 4: The Five Essential Nonfinancial Metrics; Chapter 5: Show Me the ROI!; Chapter 6: All Customers Are Not Equal; Chapter 7: From Clicks to Value with Internet Marketing Metrics; Part III: The Next Level; Chapter 8: Agile Marketing
Chapter 9: Wow, That Product Is Exactly What I Need!Chapter 10: What's It Going to Take?; Chapter 11: Marketing Budgets, Technology, and Core Processes; Appendix for Instructors: How to Use This Book to Teach Data-Driven Marketing; NOTES; INDEX |
Record Nr. | UNINA-9910828097403321 |
Jeffery Mark <1965->
![]() |
||
Hoboken, N.J., : Wiley, c2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|