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International marketing in rapidly changing environments [[electronic resource] /] / edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou
| International marketing in rapidly changing environments [[electronic resource] /] / edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Group Publishing Limited, , 2013 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
JeanRuey-Jer Bryan
ChiouJyh-Shen ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - International - Marketing
Sales & marketing Export marketing - Developing countries Marketing - Developing countries Globalization Small business marketing - Developing countries |
| ISBN | 1-78190-897-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing innovation in and from emerging markets : an introduction / Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou -- Enhancing market responsiveness through knowledge transfer and knowledge codification : evidence from foreign subsidiaries in China / Ruby P. Lee, Xinlin Tang, Xitong Guo -- An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships / Ruey-Jer "Bryan" Jean -- The impacts of institutional differences on learning in international strategic alliances / Mia Hsiao-Wen Ho, Pervez N. Ghauri -- Examining the relationship between market orientation and export performance : the moderating role of competitive intensity / Jorge F.B. Lengler, Carlos M.P. Sousa, Catarina Marques -- Adopting neural net methodology for literature mapping and the generation of research ideas : an example at the interface of entrepreneurship, ICT, and economic development / Noemi Sinkovics -- Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries / Chwo-Ming J. Yu, Hsiao-Wen Lin, Hui-Yun Chiu -- Effects of the transaction characteristics on the side of dependence in a context of vertical coordination : the case of fresh produce exports from Chile to Europe / Jean-Marie Codron ... [et al.] -- Wave of home culture and MNC performance : the Korean wave (Hallyu) / Daekwan Kim, Seoung-Do Cho, Gang Ok Jung -- A reconceptualization of the degree of company globalization / Rudolf R. Sinkovics, Olli Kuivalainen -- International marketing and experiential learning : a good fit for business education? / Tiger Li, Chiang-nan Chao. |
| Record Nr. | UNINA-9910790801103321 |
| Bingley : , : Emerald Group Publishing Limited, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International marketing in rapidly changing environments / / edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou
| International marketing in rapidly changing environments / / edited by Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald Group Publishing Limited, , 2013 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
JeanRuey-Jer Bryan
ChiouJyh-Shen ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - International - Marketing
Sales & marketing Export marketing - Developing countries Marketing - Developing countries Globalization Small business marketing - Developing countries |
| ISBN | 1-78190-897-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing innovation in and from emerging markets : an introduction / Ruey-Jer "Bryan" Jean, Jyh-Shen Chiou, Shaoming Zou -- Enhancing market responsiveness through knowledge transfer and knowledge codification : evidence from foreign subsidiaries in China / Ruby P. Lee, Xinlin Tang, Xitong Guo -- An explorative study on the impact of IT capabilities on international key account management capabilities and firm performance in international customer-supplier relationships / Ruey-Jer "Bryan" Jean -- The impacts of institutional differences on learning in international strategic alliances / Mia Hsiao-Wen Ho, Pervez N. Ghauri -- Examining the relationship between market orientation and export performance : the moderating role of competitive intensity / Jorge F.B. Lengler, Carlos M.P. Sousa, Catarina Marques -- Adopting neural net methodology for literature mapping and the generation of research ideas : an example at the interface of entrepreneurship, ICT, and economic development / Noemi Sinkovics -- Channel strategies of foreign sales subsidiaries : the case of firms from developing countries operating in developed countries / Chwo-Ming J. Yu, Hsiao-Wen Lin, Hui-Yun Chiu -- Effects of the transaction characteristics on the side of dependence in a context of vertical coordination : the case of fresh produce exports from Chile to Europe / Jean-Marie Codron ... [et al.] -- Wave of home culture and MNC performance : the Korean wave (Hallyu) / Daekwan Kim, Seoung-Do Cho, Gang Ok Jung -- A reconceptualization of the degree of company globalization / Rudolf R. Sinkovics, Olli Kuivalainen -- International marketing and experiential learning : a good fit for business education? / Tiger Li, Chiang-nan Chao. |
| Record Nr. | UNINA-9910807097503321 |
| Bingley : , : Emerald Group Publishing Limited, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||