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Flip the funnel [[electronic resource] ] : how to use existing customers to gain new ones / / Joseph Jaffe
| Flip the funnel [[electronic resource] ] : how to use existing customers to gain new ones / / Joseph Jaffe |
| Autore | Jaffe Joseph <1970-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2010 |
| Descrizione fisica | 1 online resource (307 p.) |
| Disciplina |
658.8
658.8/72 658.872 |
| Soggetto topico |
Customer relations
Business referrals Customer services |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-48185-1
9786612481857 1-118-25785-5 0-470-59124-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Flip the Funnel: How to Use Existing Customers to Gain New Ones; Contents; Foreword; Acknowledgments; Preface; Section 1: Getting Priorities Straight; Section II: A New Way Forward; Section III: Making It All Happen; Resources; Index |
| Record Nr. | UNINA-9910139516503321 |
Jaffe Joseph <1970->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Flip the funnel [[electronic resource] ] : how to use existing customers to gain new ones / / Joseph Jaffe
| Flip the funnel [[electronic resource] ] : how to use existing customers to gain new ones / / Joseph Jaffe |
| Autore | Jaffe Joseph <1970-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2010 |
| Descrizione fisica | 1 online resource (307 p.) |
| Disciplina |
658.8
658.8/72 658.872 |
| Soggetto topico |
Customer relations
Business referrals Customer services |
| ISBN |
1-282-48185-1
9786612481857 1-118-25785-5 0-470-59124-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Flip the Funnel: How to Use Existing Customers to Gain New Ones; Contents; Foreword; Acknowledgments; Preface; Section 1: Getting Priorities Straight; Section II: A New Way Forward; Section III: Making It All Happen; Resources; Index |
| Record Nr. | UNINA-9910677627003321 |
|
Jaffe Joseph <1970->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Join the conversation [[electronic resource] ] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / / Joseph Jaffe
| Join the conversation [[electronic resource] ] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / / Joseph Jaffe |
| Autore | Jaffe Joseph <1970-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Customer relations
Business communication Relationship marketing Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-28445-9
9786611284459 0-470-18786-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test. |
| Record Nr. | UNINA-9910451400403321 |
|
Jaffe Joseph <1970->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Join the conversation [[electronic resource] ] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / / Joseph Jaffe
| Join the conversation [[electronic resource] ] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / / Joseph Jaffe |
| Autore | Jaffe Joseph <1970-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Customer relations
Business communication Relationship marketing Marketing |
| ISBN |
1-281-28445-9
9786611284459 0-470-18786-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test. |
| Record Nr. | UNINA-9910785094103321 |
|
Jaffe Joseph <1970->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Join the conversation [[electronic resource] ] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / / Joseph Jaffe
| Join the conversation [[electronic resource] ] : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / / Joseph Jaffe |
| Autore | Jaffe Joseph <1970-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8/343 |
| Soggetto topico |
Customer relations
Business communication Relationship marketing Marketing |
| ISBN |
1-281-28445-9
9786611284459 0-470-18786-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test. |
| Record Nr. | UNINA-9910821669503321 |
|
Jaffe Joseph <1970->
|
||
| Hoboken, N.J., : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||