Membership essentials : recruitment, retention, roles, responsibilities, and resources / / Sheri Jacobs |
Autore | Jacobs Sheri |
Edizione | [Second edition.] |
Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2016] |
Descrizione fisica | 1 online resource (307 p.) |
Disciplina | 060 |
Collana | THEi Wiley ebooks |
Soggetto topico |
Associations, institutions, etc - Membership
Membership campaigns |
ISBN |
1-118-97625-8
1-119-17669-7 1-118-97626-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910136293803321 |
Jacobs Sheri | ||
Hoboken, New Jersey : , : Wiley, , [2016] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Membership essentials : recruitment, retention, roles, responsibilities, and resources / / Sheri Jacobs |
Autore | Jacobs Sheri |
Edizione | [Second edition.] |
Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2016] |
Descrizione fisica | 1 online resource (307 p.) |
Disciplina | 060 |
Collana | THEi Wiley ebooks |
Soggetto topico |
Associations, institutions, etc - Membership
Membership campaigns |
ISBN |
1-118-97625-8
1-119-17669-7 1-118-97626-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910821614903321 |
Jacobs Sheri | ||
Hoboken, New Jersey : , : Wiley, , [2016] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Membership rules! : the art of selling what matters / / Sheri Jacobs |
Autore | Jacobs Sheri |
Edizione | [First edition.] |
Pubbl/distr/stampa | San Francisco, CA : , : Jossey-Bass, , [2013] |
Descrizione fisica | 1 online resource (56 p.) |
Disciplina | 650.1 |
Collana | Jossey-Bass short format series |
Soggetto topico | Selling |
Soggetto genere / forma | Electronic books. |
ISBN |
1-118-76716-0
1-118-76712-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Membership Rules!: The Art of Selling What Matters; Copyright; Contents; Introduction; Sell What Matters; If You Can't Compete with Walmart, Stop Trying; Step One: Identify Unmet Needs; Case Study: Metal Treating Institute; Actions Sometimes Speak Louder Than Data; Filling the Knowledge Gaps; Step Two: Focus on Organizational Strengths; Successful Failures; Step Three: Monetize Your Offerings; Step Four: Market One Thing, Not Everything; Case Study: MTI; Deciding Whether Price Equals Value; Case Study: PAII Redefines Success; Case Study: PSIA-AASI Membership Gets a Liftby Embracing Change
Positively UnexpectedAction Steps; References; About the Author |
Record Nr. | UNINA-9910452867903321 |
Jacobs Sheri | ||
San Francisco, CA : , : Jossey-Bass, , [2013] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Membership rules! : the art of selling what matters / / Sheri Jacobs, CAE |
Autore | Jacobs Sheri |
Edizione | [First edition.] |
Pubbl/distr/stampa | San Francisco, CA : , : Jossey-Bass, , 2013 |
Descrizione fisica | 1 online resource (vii, 44 pages) |
Disciplina | 650.1 |
Collana | Jossey-Bass short format series |
Soggetto topico |
Selling
Business |
ISBN |
1-118-76716-0
1-118-76712-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Membership Rules!: The Art of Selling What Matters; Copyright; Contents; Introduction; Sell What Matters; If You Can't Compete with Walmart, Stop Trying; Step One: Identify Unmet Needs; Case Study: Metal Treating Institute; Actions Sometimes Speak Louder Than Data; Filling the Knowledge Gaps; Step Two: Focus on Organizational Strengths; Successful Failures; Step Three: Monetize Your Offerings; Step Four: Market One Thing, Not Everything; Case Study: MTI; Deciding Whether Price Equals Value; Case Study: PAII Redefines Success; Case Study: PSIA-AASI Membership Gets a Liftby Embracing Change
Positively UnexpectedAction Steps; References; About the Author |
Record Nr. | UNINA-9910790422003321 |
Jacobs Sheri | ||
San Francisco, CA : , : Jossey-Bass, , 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Membership rules! : the art of selling what matters / / Sheri Jacobs, CAE |
Autore | Jacobs Sheri |
Edizione | [First edition.] |
Pubbl/distr/stampa | San Francisco, CA : , : Jossey-Bass, , 2013 |
Descrizione fisica | 1 online resource (vii, 44 pages) |
Disciplina | 650.1 |
Collana | Jossey-Bass short format series |
Soggetto topico |
Selling
Business |
ISBN |
1-118-76716-0
1-118-76712-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Membership Rules!: The Art of Selling What Matters; Copyright; Contents; Introduction; Sell What Matters; If You Can't Compete with Walmart, Stop Trying; Step One: Identify Unmet Needs; Case Study: Metal Treating Institute; Actions Sometimes Speak Louder Than Data; Filling the Knowledge Gaps; Step Two: Focus on Organizational Strengths; Successful Failures; Step Three: Monetize Your Offerings; Step Four: Market One Thing, Not Everything; Case Study: MTI; Deciding Whether Price Equals Value; Case Study: PAII Redefines Success; Case Study: PSIA-AASI Membership Gets a Liftby Embracing Change
Positively UnexpectedAction Steps; References; About the Author |
Record Nr. | UNINA-9910815631103321 |
Jacobs Sheri | ||
San Francisco, CA : , : Jossey-Bass, , 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|