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Membership essentials : recruitment, retention, roles, responsibilities, and resources / / Sheri Jacobs
Membership essentials : recruitment, retention, roles, responsibilities, and resources / / Sheri Jacobs
Autore Jacobs Sheri
Edizione [Second edition.]
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley, , [2016]
Descrizione fisica 1 online resource (307 p.)
Disciplina 060
Collana THEi Wiley ebooks
Soggetto topico Associations, institutions, etc - Membership
Membership campaigns
ISBN 1-118-97625-8
1-119-17669-7
1-118-97626-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910136293803321
Jacobs Sheri  
Hoboken, New Jersey : , : Wiley, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Membership essentials : recruitment, retention, roles, responsibilities, and resources / / Sheri Jacobs
Membership essentials : recruitment, retention, roles, responsibilities, and resources / / Sheri Jacobs
Autore Jacobs Sheri
Edizione [Second edition.]
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley, , [2016]
Descrizione fisica 1 online resource (307 p.)
Disciplina 060
Collana THEi Wiley ebooks
Soggetto topico Associations, institutions, etc - Membership
Membership campaigns
ISBN 1-118-97625-8
1-119-17669-7
1-118-97626-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910821614903321
Jacobs Sheri  
Hoboken, New Jersey : , : Wiley, , [2016]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Membership rules! : the art of selling what matters / / Sheri Jacobs
Membership rules! : the art of selling what matters / / Sheri Jacobs
Autore Jacobs Sheri
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, CA : , : Jossey-Bass, , [2013]
Descrizione fisica 1 online resource (56 p.)
Disciplina 650.1
Collana Jossey-Bass short format series
Soggetto topico Selling
Soggetto genere / forma Electronic books.
ISBN 1-118-76716-0
1-118-76712-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Membership Rules!: The Art of Selling What Matters; Copyright; Contents; Introduction; Sell What Matters; If You Can't Compete with Walmart, Stop Trying; Step One: Identify Unmet Needs; Case Study: Metal Treating Institute; Actions Sometimes Speak Louder Than Data; Filling the Knowledge Gaps; Step Two: Focus on Organizational Strengths; Successful Failures; Step Three: Monetize Your Offerings; Step Four: Market One Thing, Not Everything; Case Study: MTI; Deciding Whether Price Equals Value; Case Study: PAII Redefines Success; Case Study: PSIA-AASI Membership Gets a Liftby Embracing Change
Positively UnexpectedAction Steps; References; About the Author
Record Nr. UNINA-9910452867903321
Jacobs Sheri  
San Francisco, CA : , : Jossey-Bass, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Membership rules! : the art of selling what matters / / Sheri Jacobs, CAE
Membership rules! : the art of selling what matters / / Sheri Jacobs, CAE
Autore Jacobs Sheri
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, CA : , : Jossey-Bass, , 2013
Descrizione fisica 1 online resource (vii, 44 pages)
Disciplina 650.1
Collana Jossey-Bass short format series
Soggetto topico Selling
Business
ISBN 1-118-76716-0
1-118-76712-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Membership Rules!: The Art of Selling What Matters; Copyright; Contents; Introduction; Sell What Matters; If You Can't Compete with Walmart, Stop Trying; Step One: Identify Unmet Needs; Case Study: Metal Treating Institute; Actions Sometimes Speak Louder Than Data; Filling the Knowledge Gaps; Step Two: Focus on Organizational Strengths; Successful Failures; Step Three: Monetize Your Offerings; Step Four: Market One Thing, Not Everything; Case Study: MTI; Deciding Whether Price Equals Value; Case Study: PAII Redefines Success; Case Study: PSIA-AASI Membership Gets a Liftby Embracing Change
Positively UnexpectedAction Steps; References; About the Author
Record Nr. UNINA-9910790422003321
Jacobs Sheri  
San Francisco, CA : , : Jossey-Bass, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Membership rules! : the art of selling what matters / / Sheri Jacobs, CAE
Membership rules! : the art of selling what matters / / Sheri Jacobs, CAE
Autore Jacobs Sheri
Edizione [First edition.]
Pubbl/distr/stampa San Francisco, CA : , : Jossey-Bass, , 2013
Descrizione fisica 1 online resource (vii, 44 pages)
Disciplina 650.1
Collana Jossey-Bass short format series
Soggetto topico Selling
Business
ISBN 1-118-76716-0
1-118-76712-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Membership Rules!: The Art of Selling What Matters; Copyright; Contents; Introduction; Sell What Matters; If You Can't Compete with Walmart, Stop Trying; Step One: Identify Unmet Needs; Case Study: Metal Treating Institute; Actions Sometimes Speak Louder Than Data; Filling the Knowledge Gaps; Step Two: Focus on Organizational Strengths; Successful Failures; Step Three: Monetize Your Offerings; Step Four: Market One Thing, Not Everything; Case Study: MTI; Deciding Whether Price Equals Value; Case Study: PAII Redefines Success; Case Study: PSIA-AASI Membership Gets a Liftby Embracing Change
Positively UnexpectedAction Steps; References; About the Author
Record Nr. UNINA-9910815631103321
Jacobs Sheri  
San Francisco, CA : , : Jossey-Bass, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui