Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
Autore | Walters Suzanne |
Pubbl/distr/stampa | Chicago, Illinois : , : Neal-Schuman, , 2013 |
Descrizione fisica | 1 online resource (218 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Marketing
Branding (Marketing) |
Soggetto genere / forma | Electronic books. |
ISBN |
1-55570-867-6
1-55570-766-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
Record Nr. | UNINA-9910464174803321 |
Walters Suzanne | ||
Chicago, Illinois : , : Neal-Schuman, , 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
Autore | Walters Suzanne |
Pubbl/distr/stampa | Chicago, Illinois : , : Neal-Schuman, , 2013 |
Descrizione fisica | 1 online resource (218 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Marketing
Branding (Marketing) |
ISBN |
1-55570-867-6
1-55570-766-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
Record Nr. | UNINA-9910786686603321 |
Walters Suzanne | ||
Chicago, Illinois : , : Neal-Schuman, , 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Breakthrough branding : positioning your library to survive and thrive / / Suzanne Walters and Kent Jackson |
Autore | Walters Suzanne |
Pubbl/distr/stampa | Chicago, Illinois : , : Neal-Schuman, , 2013 |
Descrizione fisica | 1 online resource (218 p.) |
Disciplina | 021.7 |
Soggetto topico |
Libraries - Marketing
Branding (Marketing) |
ISBN |
1-55570-867-6
1-55570-766-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | contents; list of illustrations; preface; acknowledgments; Section 1: Branding; Chapter 1: What Is a Brand?; Chapter 2: Assessing Your Library Brand; Chapter 3: Developing Your Library Brand; Section 2: Positioning; Chapter 4: Defining a Positioning Strategy; Chapter 5: Understanding Segmentation; Chapter 6: Crafting a Desired Positioning Strategy; Section 3: Promotion; Chapter 7: Positioning and Marketing Strategies; Chapter 8: Promoting Your Brand; Chapter 9: Advocating for Libraries; about the authors; index |
Record Nr. | UNINA-9910822839603321 |
Walters Suzanne | ||
Chicago, Illinois : , : Neal-Schuman, , 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|