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Design management case studies / / Robert Jerrard, David Hands, and Jack Ingram
| Design management case studies / / Robert Jerrard, David Hands, and Jack Ingram |
| Autore | Jerrard Bob. |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (251 p.) |
| Disciplina | 658.5/75 |
| Altri autori (Persone) |
HandsDavid, Ph. D.
IngramJack <1959-> |
| Soggetto topico | Industrial design - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-56843-6
9786610115907 1-134-56844-4 1-280-11590-4 0-203-99452-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates
Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index |
| Record Nr. | UNINA-9910449781603321 |
Jerrard Bob.
|
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| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Design management case studies / / Robert Jerrard, David Hands and Jack Ingram
| Design management case studies / / Robert Jerrard, David Hands and Jack Ingram |
| Autore | Jerrard Bob |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2002 |
| Descrizione fisica | 1 online resource (251 pages) : illustrations |
| Disciplina | 658.5/75 |
| Soggetto topico | Industrial design - Management |
| ISBN |
9780203994528
0203994523 9781134568437 1134568436 9781134568444 1134568444 9786610115907 6610115907 9781280115905 1280115904 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates
Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index |
| Record Nr. | UNINA-9910777346403321 |
|
Jerrard Bob
|
||
| London ; ; New York : , : Routledge, , 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||