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Multisensory Design of Retail Environments : Vision, Sound, and Scent / / by Marko Sarstedt, Monika Imschloss, Susanne Adler
| Multisensory Design of Retail Environments : Vision, Sound, and Scent / / by Marko Sarstedt, Monika Imschloss, Susanne Adler |
| Autore | Sarstedt Marko |
| Edizione | [2nd ed. 2024.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2024 |
| Descrizione fisica | 1 online resource (96 pages) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ImschlossMonika
AdlerSusanne |
| Collana | Science meets Practice |
| Soggetto topico |
Marketing
Sales management Business information services Sales and Distribution IT in Business |
| ISBN |
9783658456788
3658456787 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli. |
| Record Nr. | UNINA-9910911286203321 |
Sarstedt Marko
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multisensory Design of Retail Environments : Vision, Sound, and Scent / / by Marko Sarstedt, Monika Imschloss, Susanne Adler
| Multisensory Design of Retail Environments : Vision, Sound, and Scent / / by Marko Sarstedt, Monika Imschloss, Susanne Adler |
| Autore | Sarstedt Marko |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (82 pages) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
ImschlossMonika
AdlerSusanne |
| Collana | Science meets Practice |
| Soggetto topico |
Marketing
Consumer behavior Sales management Business information services Consumer Behavior Sales and Distribution IT in Business |
| ISBN | 3-658-41242-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Experience retail environments with (almost) all senses -- Chapter 2 Vision -- 2.1 Why visual stimuli? -- 2.2 The devil is in the details: How visual stimuli affect consumers -- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior -- 2.4 Outlook on the use of augmented reality (AR) in the retail environment -- Chapter 3 Sound -- 3.1 Music influences consumer behavior, but there is nothing like the "right music" -- 3.2 Music influences the product choice: You buy what you hear -- 3.3 Music influences product perception: Feeling, tasting, and seeing what you hear -- 3.4 Music influences shopping and spending behavior -- 3.5 Recommendations for practice: Targeted vs. intuitive use of music -- 3.6 Acoustic stimuli at the point of sale: More than just background music -- 3.7 Outlook on music and sounds in online retail environments -- Chapter 4 Scent -- 4.1 Why ambient scents? -- 4.2 Scents act differently -- 4.3 The effect of warm and cool scents -- 4.4 Scents evoke specific associations -- 4.5 Ambient scents also have a long-term effect -- 4.6 Cultural preferences -- 4.7 The use of ambient scents raises ethical questions -- Chapter 5 The interaction of different sensory stimuli -- 5.1 Why combine different sensory stimuli? -- 5.2 How multisensory congruence elicits positive evaluations -- 5.3 How sensory perceptions influence one another (crossmodal correspondence) -- References. |
| Record Nr. | UNINA-9910743691303321 |
|
Sarstedt Marko
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||