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Techniques for ensuring PR coverage in the regional media : an insider's view / / Michael Imeson
| Techniques for ensuring PR coverage in the regional media : an insider's view / / Michael Imeson |
| Autore | Imeson Michael |
| Pubbl/distr/stampa | London : , : Thorogood, , [1998] |
| Descrizione fisica | 1 online resource (114 p.) |
| Disciplina | 659.2963498 |
| Collana | A Hawkesmere special briefing |
| Soggetto topico |
Industrial publicity
Journalism Mass media |
| ISBN | 1-85418-590-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The author; Acknowledgements; Contents; Introduction; Chapter 1: Overview of the regional media; Chapter 2: Regional morning, evening and weekly papers; Chapter 3: Newspapers - the dominant force in the regions; Chapter 4: News versus views; Chapter 5: Pictures - a practical guide; Chapter 6: Feature Link - help from a trade body; Chapter 7: Local radio in more depth; Chapter 8: Regional TV news - a major news source for local people; Chapter 9: Magazines - a valuable means of communication; Chapter 10: Text services; Chapter 11: The Internet; Chapter 12: The when and the how
Appendix 1: Case studiesAppendix 2: The Press Complaints Commission |
| Record Nr. | UNINA-9910679881903321 |
Imeson Michael
|
||
| London : , : Thorogood, , [1998] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Techniques for ensuring PR coverage in the regional media : an insider's view / / Michael Imeson
| Techniques for ensuring PR coverage in the regional media : an insider's view / / Michael Imeson |
| Autore | Imeson Michael |
| Pubbl/distr/stampa | London : , : Thorogood, , [1998] |
| Descrizione fisica | 1 online resource (114 p.) |
| Disciplina | 659.2963498 |
| Collana | A Hawkesmere special briefing |
| Soggetto topico |
Industrial publicity
Journalism Mass media |
| ISBN | 1-85418-590-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The author; Acknowledgements; Contents; Introduction; Chapter 1: Overview of the regional media; Chapter 2: Regional morning, evening and weekly papers; Chapter 3: Newspapers - the dominant force in the regions; Chapter 4: News versus views; Chapter 5: Pictures - a practical guide; Chapter 6: Feature Link - help from a trade body; Chapter 7: Local radio in more depth; Chapter 8: Regional TV news - a major news source for local people; Chapter 9: Magazines - a valuable means of communication; Chapter 10: Text services; Chapter 11: The Internet; Chapter 12: The when and the how
Appendix 1: Case studiesAppendix 2: The Press Complaints Commission |
| Record Nr. | UNISA-996213073703316 |
|
Imeson Michael
|
||
| London : , : Thorogood, , [1998] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||