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Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910460387203321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910797130703321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910817945903321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910453065403321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today [[electronic resource] /] / guest editors, Francisco Guzmán and Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910779588503321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The challenges facing brand managers today / / guest editors, Francisco Guzmán and Oriol Iglesias
| The challenges facing brand managers today / / guest editors, Francisco Guzmán and Oriol Iglesias |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Bradford], : Emerald Insight, 2012 |
| Descrizione fisica | 1 online resource (105 p.) |
| Disciplina | 658.4 |
| Altri autori (Persone) |
GuzmánFrancisco
IglesiasOriol |
| Collana | Journal of product & brand management : featuring pricing strategy & practice |
| Soggetto topico |
New products - Management
New products - Marketing Branding (Marketing) Advertising - Brand name products |
| ISBN |
1-78190-362-X
1-283-99124-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Guest editorial; Sources of equity in fashion markets; Systematic review on B2B branding: research issues and avenues for future research; Brand mergers: examining consumers' responses to name and logo design; Private label brands: measuring equity across consumer segments; Consumer-based brand equity and top-of-mind awareness: a cross-country analysis; Consumer recall of brand versus product banner ads; The effects of lower prices on perceptions of brand quality: a choice task perspective
Price strategy, information sharing, and firm performance in a market channel with a dominant retailerBook reviews |
| Record Nr. | UNINA-9910811574103321 |
| [Bradford], : Emerald Insight, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
In Good Conscience : Do the Right Thing While Building a Profitable Business / / by Nicholas Ind, Oriol Iglesias
| In Good Conscience : Do the Right Thing While Building a Profitable Business / / by Nicholas Ind, Oriol Iglesias |
| Autore | Ind Nicholas |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (195 pages) |
| Disciplina |
658.827
658.408 |
| Soggetto topico |
Strategic planning
Leadership Business ethics Management Branding (Marketing) Business Strategy and Leadership Business Ethics Branding |
| ISBN | 3-031-09338-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introducing Conscience: The Structure of the Book -- The Power of Conscience: From Wedgwood to Chocolonely -- Becoming Conscientious -- The Content -- 2 What Is Conscience? And Why Does It Matter? -- Defining Conscience -- Where Conscience Goes Wrong -- Why Conscience Matters -- Conclusion -- 3 The Business of Conscience -- Soneva: Integrating Conscience -- Soneva’s Slow Life -- Putting Conscience at the Core -- The Attributes of a Business with a Conscience -- Fair -- Open -- Responsible -- Becoming a Business with a Conscience -- Conclusion -- 4 Building a Driving Conscience -- The Corporate Purpose -- Unilever and the Three Levels of Purpose -- The Corporate Principles -- The Benefits of a Driving Conscience -- Driving Conscience -- Uncovering the Corporate Heritage -- Embracing Stakeholder Co-creation -- Conclusion -- 5 Embedding Conscience -- Conscience as a Strategic Guide: La Casa de Carlota -- Curating Conscience -- How Oda Curates Conscience -- How to Embed Conscience -- Embedding Conscience in Value Creation Processes -- Embedding Conscience into Targets and Metrics -- Embedding Conscience into Culture -- Conscience and Ecosystems of Change -- The Power of Power with: Embedding Conscience Through Participation -- Power with Diversity and Inclusion -- HP’s Commitment to Equality -- Conclusion -- 6 Fostering Conscientious Innovation -- Bringing Rest to the World: Conscientious Innovation at Auping -- Four Conscientious Innovation Strategies -- Built to Last: Slow but Agile Business Models -- Cowboys and Spaceships: Circular Business Models -- Repair, Resale and Rental: Extending Business Models -- Making Lives Better: Business Models with Social Impact -- The Three Enablers of a Conscientious Innovation Strategy -- Digitalization -- Servitization -- Co-creation -- Conclusion -- 7 Communicating and Demonstrating Conscience -- Helping Stakeholders Make Good Choices -- Know Your Audience -- Own the Issue -- Tell the Story -- Using Conscience as a Differentiator -- Conscientious Communication with Financial Audiences -- Conclusion -- 8 Leading with Conscience -- Strategic Paradoxes and Leadership Styles -- The Role of the Leader with a Conscience -- The Traits of Leaders with a Conscience -- How Can One Develop Leaders with a Conscience? -- Going Beyond the Leader of the Moment -- Conclusion -- 9 It’s Up to You -- Taking Responsibility -- Thinking Critically -- Practising Transparency -- Focusing on People -- How to Think Different -- Index. |
| Record Nr. | UNINA-9910616385403321 |
Ind Nicholas
|
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||