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Corporate social strategy : stakeholder engagement and competitive advantage / / Bryan W. Husted, David Bruce Allen [[electronic resource]]
| Corporate social strategy : stakeholder engagement and competitive advantage / / Bryan W. Husted, David Bruce Allen [[electronic resource]] |
| Autore | Husted Bryan <1957-> |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2011 |
| Descrizione fisica | 1 online resource (xiii, 348 pages) : digital, PDF file(s) |
| Disciplina | 658.4/08 |
| Soggetto topico |
Social responsibility of business
Social entrepreneurship Social action - Economic aspects Strategic planning - Social aspects |
| ISBN |
0-511-86201-6
1-107-21497-1 1-282-94198-4 9786612941986 0-511-66706-X 0-511-85980-5 0-511-85893-0 0-511-85806-X 0-511-86067-6 0-511-85719-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy. |
| Record Nr. | UNINA-9910459506503321 |
Husted Bryan <1957->
|
||
| Cambridge : , : Cambridge University Press, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate social strategy : stakeholder engagement and competitive advantage / / Bryan W. Husted, David Bruce Allen [[electronic resource]]
| Corporate social strategy : stakeholder engagement and competitive advantage / / Bryan W. Husted, David Bruce Allen [[electronic resource]] |
| Autore | Husted Bryan <1957-> |
| Pubbl/distr/stampa | Cambridge : , : Cambridge University Press, , 2011 |
| Descrizione fisica | 1 online resource (xiii, 348 pages) : digital, PDF file(s) |
| Disciplina | 658.4/08 |
| Soggetto topico |
Social responsibility of business
Social entrepreneurship Social action - Economic aspects Strategic planning - Social aspects |
| ISBN |
0-511-86201-6
1-107-21497-1 1-282-94198-4 9786612941986 0-511-66706-X 0-511-85980-5 0-511-85893-0 0-511-85806-X 0-511-86067-6 0-511-85719-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- pt. I. Fundamentals. Is corporate social strategy ethical? ; Theory of the firm and corporate social strategy ; How do we build corporate social strategy? ; Elements of successful corporate social strategy -- pt. II. The process of developing corporate social strategy. Competitive environment ; From stakeholder management to social strategy ; Resources and capabilities ; Corporate identity -- pt. III. Implementing social strategy. Organizing for social strategy ; Corporate social strategy management and the multinational company ; Measurement and evaluation ; The future of social strategy. |
| Record Nr. | UNINA-9910785326703321 |
|
Husted Bryan <1957->
|
||
| Cambridge : , : Cambridge University Press, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||